Nonprofit Tech for Good

DECEMBER 2, 2023

By Wendy Mercurio , Content & Education Specialist at Qgiv — an online fundraising platform empowering 20,000+ nonprofit fundraisers to raise money for their causes while keeping costs low. Keeping donors connected with the mission ensures the best possible donor retention rate for an organization.

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CauseVox

MARCH 1, 2024

This involves looking at demographics, motivations, and preferences. Email marketing analytics: help us track open rate, click-through, and donation conversions. This will allow you to make sure you are creating content that speaks to those donors, as well as providing easy ways for them to give. Add a little incentive!

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Audience Donor Survey Demographics 82

Forum One

JULY 15, 2021

A step-by-step approach to personalization allows organizations to start delivering unique content sooner than later. As individuals, we’re served targeted content and ads based on our previous online behavior or social media profiles (e.g., our demographics and interest areas). our demographics and interest areas).

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Personal Test Demographics Analytics 101

TechImpact

APRIL 23, 2014

You’ve invested in it, consistently update the content, post to your blog, and market events through your website. So, of course you want people to see all that great content. Bounce rates tend to be higher and pages per session are often lower with these users. Use this information to adapt your content to meet their needs.

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Nonprofit Tech for Good

DECEMBER 19, 2017

2018 is a crucial year for smart speaker technology and innovation. Think about some of the pieces of technology or up-and-coming topics that, maybe five years ago, we thought had nothing to do with us. billion by 2021 – a growth rate of 22%. Demographic Shifts Worldwide. In the 1990’s, English made up 80% of web content.

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TechImpact

JULY 30, 2014

Image courtesy of Google User Content. You’ve undoubtedly targeted a specific audience or demographic with a fundraising push, or with a specific message. Try using your audience personas you developed as guidelines for what different demographics you want to track and report on. Google Analytics, where would I be without you?”.

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Analytics Statistics Google Demographics 223

Allegiance Group

APRIL 15, 2024

It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. When the entire donor journey is addressed in your plan, conversion rates for donor acquisition are much stronger. Audit your content to evaluate how well your website meets user search intent.

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Everyaction

JUNE 11, 2018

At the current rate, mobile traffic is set to exceed desktop traffic to nonprofit websites within a few years, making it more urgent than ever that nonprofits of every size and sphere to feature content that is not just passable, but optimized for mobile use. Mobile users, however, had just an 8% conversion rate.

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Qgiv

JANUARY 8, 2024

With technology and societal changes, organizations like yours must stay on top of the trends to meet donors’ expectations. This versatile tool can generate text, translate languages, create diverse forms of creative content, and more. The fundraising landscape is constantly evolving, and that isn’t by chance.

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sgEngage

AUGUST 23, 2023

Dive into your constituent data to understand your audience’s demographics. Review your site’s metrics such as time spent on each page, call to action (CTA) click-through rate, bounce rate, and conversion rates for pages such as your donation form or new patient registration page. Assess website analytics.

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Websites Organization Tips Map 79

Pamela Grow

FEBRUARY 27, 2024

Thanks to modern technology, the world is more interconnected than ever. Marketing is not just about producing powerful content and sharing it on your platforms. Demographics. Plan a variety of engaging content. And don’t forget that your content can be used across multiple platforms! Segment your audience.

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Digital Marketing Create Social Media 59

AccelEvents

SEPTEMBER 1, 2021

For example, if your entire demographic is on the social media platform Instagram, then your marketing budget should start with that, and then branch out to other avenues or pipelines depending on costs. Other event budgeting tips to consider: Ask if the marketing materials can be used for another upcoming event or as evergreen content.

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Marketing Virtual Sponsor Social Media 105

NonProfit Hub

JANUARY 28, 2021

Did you know that the average open rate for the nonprofit organization is around 25.17%, much higher than the industry average open rate, which is just 21.33%? So you must optimize email templates for mobile users to ensure higher open-rates and click-through rates. According to Mailchimp ? Using bad subject lines.

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email Marketing Spam Rate 84

Byte Technology

MARCH 11, 2016

According to Louise Craft, digital marketing executive at Metric Mogul, Analytics “ensures marketers can make data led decisions to streamline their marketing efforts, increase their conversion rates and ultimately achieve their business goals.” Sure, many of us look at the basics—number of views, general actions taken, pass along rates etc.—but

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DNL OmniMedia

MAY 25, 2022

This includes building integrations between your various data-generating technology solutions and your CRM, so all of your data will flow into your most comprehensive database. Are certain pages seeing a high bounce rate? Website Conversion Rate. Email Open Rate. Email Click-Through Rate. Email Conversion Rate.

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AccelEvents

MARCH 4, 2021

Because of this, for your event to truly succeed, you will need to do more than create content that the audience passively consumes while sitting in front of a computer monitor. When you take the time to define what you hope to accomplish and understand the demographics of your ideal attendee, you can better tailor the event to these aims.

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Get Fully Funded

APRIL 4, 2024

Building relationships with all of your supporters can strengthen your donor retention rate and help your nonprofit raise more funds over time. It’s tempting to try to collect lots of information about your supporters during the donation process, such as their demographics or interests. He is a graduate of Butler University with a B.S.

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Donation Strategy Nonprofit Gift 110

Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor.

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Digital Practice Donor Strategy 52

sgEngage

APRIL 26, 2023

What new technology will be the must-have tool? Esports and livestreaming You would be hard pressed to find an organization that did not want to attract a younger donor base, as most organizations rely heavily on aging demographics, such as Boomers and Matures. One way to broaden your donor base is through esports and livestreaming.

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Nonprofits Source

FEBRUARY 24, 2023

Digital marketing is essential for reaching new customers, raising brand awareness, and maintaining sustainable growth in the modern age of technology. Then, tailor your communications according to each persona’s demographics, behaviors, and motivations. Send surveys. Follow SEO best practices. Leverage third-party integrations.

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Whole Whale

APRIL 13, 2022

Rating the strengths. Use a spreadsheet to track and rate the vendor proposals that you get. Technology. What technologies (platforms like WordPress or Drupal and development environments like Ruby or PHP) do they have experience with? Do they have expertise in a particular technology? Considering a Rebrand?

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Process Question Proposal PDF 52

The Science Behind Engaging your Supporters

OCTOBER 24, 2018

As the End-of-Year fundraising season approaches and strategic planning for 2019 looms, technological advances, donor demographic shifts and nonprofit workloads all pose challenges for nonprofit fundraising professionals. Rising email spam rates Many nonprofits depend on email as the backbone of their digital fundraising programs.

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Fundraising Spam Database Social Media 66

Greater Giving

DECEMBER 15, 2022

As technology continues to evolve, your supporters are online more than ever. This makes it much more likely supporters will engage with your content online. Demographics like gender, age, and location. Use these KPIs, or key performance indicators, to measure your results: Email open rates and click-through rates.

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Digital Marketing Donor Channel 75

AccelEvents

JUNE 24, 2021

With events shifting from in-person to virtual and now to hybrid formats, the way attendees experience and interact with event content has also changed. . Table of Contents. **. Attendees came together in a physical location to consume event content while networking with other attendees and exhibitors. The Shift in Events.

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sgEngage

APRIL 18, 2022

Consider your audience’s demographics and group audience members based on shared characteristics. Assess your site’s metrics such as time spent on each page and the bounce rate to determine your most popular pages. Understandable: Your website’s content must be comprehensible to all audience members.

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Websites Organization Tips Map 77

Cloud 4 Good

MAY 31, 2022

Students move ahead by mastering content, not by spending a prescribed number of hours in a classroom. Calbright is building a new college from the ground up, and so when we first engaged with Cloud for Good to implement Salesforce , the College was in the unique position of being able to build its technology from scratch.

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Student California Application Classroom 59

Global Giving

APRIL 4, 2019

Your target donor demographics, including age, location, and interests. A : If your goal is to tell better stories to your donors and volunteers in order to engage them with your work, there is important data to analyze: Click rates and open rates for your emails. Subscribe and unsubscribe rates (weekly or monthly).

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AccelEvents

SEPTEMBER 1, 2020

If you are hoping to target a specific industry, for example, you need to develop content that will be both valuable and meaningful to individuals in that industry. . But, it does mean making careful decisions to be more expansive and inclusive in your content and event promotion. . Use the Right Technology. Choose a Safe Space.

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AccelEvents

MARCH 4, 2021

Because of this, for your event to truly succeed, you will need to do more than create content that the audience passively consumes while sitting in front of a computer monitor. When you take the time to define what you hope to accomplish and understand the demographics of your ideal attendee, you can better tailor the event to these aims.

Virtual 52

Virtual Experiment Create Poll 52

Socialbrite

DECEMBER 13, 2019

Before you do anything else, you should get a handle on email deliverability best practices to bone up on how to reach new subscribers as well as how to pump up those email open rates. Improve your campaign & open rates. What is your open rate? Your click-through rate? Consider your audience.

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email Guide Newsletter Rate 52

Achieve

DECEMBER 19, 2017

Three ways to go beyond page visits and bounce rates? Enable Demographics and Interest Reporting, set goals and turn on Enhanced Ecommerce Tracking. Enable Demographics and Interest Reporting to better know your online visitors. About the Author. . Rai Masuda.

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Causes Data Profit Demographics 52

Nonprofits Source

JUNE 22, 2017

Or, are you throwing a ton of content on the web hoping someone will find it? By the end of this guide, you’ll learn how to get your content read … how to build brand authority & trust… And how to grow your revenues online. Click Through Rate (CTR). Email Opt-In Rate. Ready to get started?

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Digital Marketing Guide Chapter 111

Nonprofit Tech for Good

MAY 25, 2024

By Rob Leighton , Executive Director and Founder at iMission Institute – a social sector marketing agency and technology consulting firm specializing in helping nonprofits raise more money, fire up engagement, and streamline work. This is full-funnel marketing , and to do it effectively you need some technological assistance.

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Tech Soup

APRIL 2, 2012

Are you headed to San Francisco this week for the Nonprofit Technology Conference ? 12NTC is the go-to event every year for nonprofit professionals who work on technology, communications, or guide their organizations in tech decisions. "The Online Nonprofit Technology Conference will let you connect with. Lynn Van Housen.

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AccelEvents

SEPTEMBER 24, 2020

Digital conferences are conferences hosted through a digital platform or virtual event technology. When hosting digital conferences, conference organizers rely on event technology. Other benefits include allowing the event brand to pre-record content and then offer it as a content library for future use! .

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AccelEvents

SEPTEMBER 24, 2020

Digital conferences are conferences hosted through a digital platform or virtual event technology. When hosting digital conferences, conference organizers rely on event technology. Other benefits include allowing the event brand to pre-record content and then offer it as a content library for future use! .

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Virtual Conference Registration Digital 52

AccelEvents

JUNE 16, 2021

From knowing your attendee demographics to understanding revenue and managing your presenters, everything can be housed within the all-in-one event platform. With included ticketing and registration, this demographics data can be quickly imported into your CRM software too! Event Data In One Place.

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