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6 Generations of Giving: Who Gives the Most and How They Prefer to Give

Nonprofit Tech for Good

When we look at the giving landscape in North America, the preferences and motivations for giving vary across different generations. It’s reasonable to focus on older donors, specifically members of the Silent Generation and Baby Boomers because together they account for almost 70% of total dollars given in the United States.*

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LGBTQ+ advocacy strategies to generate advocates year-round

EveryAction

For example, a local nonprofit working on educational issues may raise awareness about specific school board policies with the aim of making them more inclusive. Legislative advocacy and lobbying Legislative advocacy happens when someone contacts lawmakers with the goal of influencing legislation. Pride is forever.

Advocacy 199
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The Use of AI in Fundraising: Maximizing Donations with Data-Driven Asks

Nonprofit Tech for Good

Download free resources including Cheat Sheet: ChatGPT Prompts for Fundraisers, Guide to AI, AI for Nonprofits: 15 Ways to Raise More, and webinars on AI’s impact on giving trends and Keela’s AI Fundraising Tools. They generate data-driven donation asks. It shows their giving history and how they like to be contacted.

Donation 236
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Five Fundraising Ideas for Nonprofits That Don’t Work (or Why You Aren’t Raising Enough Money)

Get Fully Funded

They’ve tried what they know to raise money, but it just isn’t working. In other words, it’s generating only nickels and dimes instead of the hundreds and thousands needed to pay for programs and ongoing operations. It’s not easy to figure out what works in fundraising when you have little to no experience raising big bucks.

Money 126
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Are your online campaigns raising or losing money?

Get Fully Funded

So, it’s essential to understand how much you’re spending as well as how much revenue you generate per campaign, ensuring your efforts are well worth the spend. . To better analyze your campaigns, you’ll need to understand a few fundamental metrics, including ROI, cost per dollar raised (CPDR), and cost per acquisition (CPA).

Raise 59
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Fundraiser vs. Friendraiser vs. Waste of Time

The Fundraising Authority

Their goal is to be a lead-generation tool for your donor funnel. You should walk out of every “friendraising event” with contact list of new friends for the organization. that loses money, and claim that it will help raise their profile. But… friendraisers still have a very definite fundraising purpose.

Time 269
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How Loggerhead Marinelife Center is Raising Funds to Save Sea Turtles

DipJar

Since 2018, DipJar has been an integral part of the Center’s fundraising efforts, generating nearly $400,000 dollars through more than 26,000 “dips.” Donations generated by the Center not only help fund the critical care of its sea turtle patients, but awareness and education regarding sea turtle safety.

Fund 98