Remove Contact Remove Generation Remove Mail Remove Raise
article thumbnail

6 Generations of Giving: Who Gives the Most and How They Prefer to Give

Nonprofit Tech for Good

When we look at the giving landscape in North America, the preferences and motivations for giving vary across different generations. It’s reasonable to focus on older donors, specifically members of the Silent Generation and Baby Boomers because together they account for almost 70% of total dollars given in the United States.*

article thumbnail

How to Use Data to Reduce Your Direct Mail Marketing Costs

sgEngage

With the rise of mailing costs coupled with worldwide fundraising competition for every cent, your nonprofit organization can’t afford to guess when it comes to your fundraising program’s direct mail expenses. When you allow data to guide your direct mail strategy, your organization can save time and money. Direct mail?

Mail 77
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

100+ Fundraising Tasks for Your Nonprofit’s Board

Nonprofit Tech for Good

Some individual board members may want to start with “easier” tasks like thanking donors, but eventually, they should be directly helping raise thousands of dollars annually. Be familiar with every fundraising program, event, campaign, and activity so you can tell others (sustainers, major gifts, events, direct mail, giving circles, etc.).

article thumbnail

Are your online campaigns raising or losing money?

Get Fully Funded

So, it’s essential to understand how much you’re spending as well as how much revenue you generate per campaign, ensuring your efforts are well worth the spend. . To better analyze your campaigns, you’ll need to understand a few fundamental metrics, including ROI, cost per dollar raised (CPDR), and cost per acquisition (CPA).

Raise 59
article thumbnail

Getting started with AI-driven fundraising: crash course

Candid

These algorithms are continually refined over time as more data is generated for analysis. For instance, AI can quickly rank individual donors by their likelihood to give to a direct mail appeal right now. . Can an organization raise more by contacting a smaller, more targeted group of donors? How Nonprofits Use AI.

Course 130
article thumbnail

25 Global Trends in Giving That Nonprofits Need to Know About

Nonprofit Tech for Good

If Facebook extended their fundraising tools to WhatsApp (owned by Facebook) and Facebook Messenger, messaging apps would likely become much more powerful in their ability to raise money for charitable organizations. 8) Generational differences are lessening due to technological advances.

article thumbnail

It’s Not Too Late: 3 Strategic Year-End Fundraising Tips

Bloomerang

You don’t want to blow this opportunity to raise what will likely be a significant amount of your nonprofit’s yearly revenue! Here are some tips to maximize your chances of raising the most funds possible: . Add contact information at the end of the email. Send it to everyone on your mailing list who hasn’t responded yet.

Tips 116