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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

We regularly test the wording of our call to action to see what works best, whether it’s ‘Save Lives’ or ‘End Cruelty’ or something else,” said Sparenberg. And the only way to know is to test.” Regularly emailing unengaged contacts might lead to a “no harm, no foul” scenario of them tuning out appeals.

Test 52
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5 Fundraising Power Principles to End Your Year Strong

sgEngage

Run NCOA and address standardization, test email addresses, remove deceased record — this is a year-round effort, but extra important for a big end-of-year push.” Make sure you contact top donors who haven’t given yet this year to ensure you are top of mind as they plan their year-end giving. Deadlines are amazing at inspiring action.

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Which Customer Relationship Management (CRM) Software is Best for Your Nonprofit?

Nonprofit Tech for Good

By Dr. Allison Quintanilla Plattsmier , CFRE, CNP, CNC, Executive Director of the Jordan Thomas Foundation and Owner of AQP Consulting. Cost: $100/month for 1,000 contacts to $800/month for 85,000 contacts. Cost: $39/month for 2,500 contacts to $149/month for 100,000 contacts. 1) Kindful :: kindful.com.

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?3 Reasons to Integrate Your Organization’s Systems

Saleforce Nonprofit

By: Stu Manewith, Director of Thought Leadership and Advocacy at Omatic Software. For example, if direct marketing segments are pulled before the most current gifts have been entered from donation pages, contacts may be pulled into the wrong groups and sent inappropriate solicitation messaging. And 2020 didn’t help. About the Author.

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Developing staff technology skills in your nonprofit

NTEN

A bus driver or cleaning staff might need only a few of these skills, whereas a development director might need all these and many more skills. When assessing the skills of technical staff, such as an IT director or a database administrator, you might be tempted to narrow your focus to only technical skills, which would be a mistake.

Skills 88
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Thursday Thoughts | Last-minute to-do items before GivingTuesday 2022

EveryAction

Check to see if your constituent relationship management (CRM) platform or email marketing system has the ability to A/B test and let your emails race to the finish line! Contact them here! Katy Beth Cassell, Director. Victoria Becker, Associate and Maryann Grunseth, Director. Your bottom line will thank you!

Gift 207
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How to Drive High Donor Retention Rates with Text Messaging

Achieve

Building up a robust contact list is easy when you have a strong multichannel marketing strategy. Use gamification tools: Send polls or quizzes that test supporters’ knowledge of your mission to keep them tapped into your organization and eager to learn more.