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4 Text Marketing Lessons Nonprofits Can Take from Big Brands

Nonprofit Tech for Good

2) Meeting your target audience where they are is important Big brands and retailers know this—to reach their target audience they need to have an active presence on the social media platforms their target audience uses, and they need to use the communication channels their audience prefers.

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Creating a Nonprofit Digital Strategy with ChatGPT: A Practical Guide

Nonprofit Tech for Good

Explore how the strategic integration of SWOT analysis, audience mapping, SMART communication targets, channel identification, content strategy, execution and evaluation, and high-level communications planning can shape a successful digital transformation. The following prompt and instructions can help you develop it.

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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

Integrate Strategy Effective strategy begins with an integrated plan. Sharon Rice ,orgSource Managing Director of Business Strategy, explains the new roles like this, “An integrated strategic plan gives everyone in the organization a voice, especially the professionals from marketing and membership.

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3 Channels to Use to Effectively Market Your Small Business

Nonprofits Source

Leverage these platforms and share content with your customers regularly to keep your business top of mind. The post 3 Channels to Use to Effectively Market Your Small Business appeared first on Nonprofits Source.

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4 ways your site should support year-end virtual fundraising

EveryAction

After helping hundreds of organizations prep their own sites for year-end fundraising, we have a few key recommendations: Use integrated tools whenever possible. Use unified or integrated digital tools whenever possible. Plus, the data hygiene benefits of software integrations can’t be overstated. Let’s get started.

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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

Integrate Strategy There are plenty of incentives for collaboration. Effective strategy begins with an integrated plan. Integrated planning gives departments, like membership and marketing, a format for collaboration on agendas and goals. Integrated goals, objectives, and tactics keep everyone on point.

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The complete year-end guide to maximizing matching gifts

EveryAction

Needless to say, if you’re a fundraiser, meeting your organization’s fundraising goal is top of mind in the fall and winter. We recommend implementing a multi-channel engagement strategy that meets donors where they are. One solution is to initiate proactive matching gift marketing efforts early⁠—i.e.,

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