8 Must-Have Integrations for Your Nonprofit CRM

Nonprofit Tech for Good

By Erin Booker , Head of Content at Funraise , a fundraising platform built for fundraisers by fundraisers with 20+ third-party integrations. It’s time to talk integrations, nonprofit friend. The 5 integrations above are essential integrations for the virtual fundraising virtuoso.

Multi-Channel Fundraising: Tips for Your Nonprofit Website

Top Nonprofits

A tried and true method of increasing marketing efforts is to use a multi-channel approach. Multi-channel fundraising is exactly what its name states — using multiple marketing channels to promote an upcoming fundraising campaign or event.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Channel Integration Now and Later

Connection Cafe

We all know that the more standard channels to integrate are direct and … Fundraising Retention Mobile Small Act social SONI

Take a Common Sense Approach to Multi-Channel Marketing

NTEN

If you're still struggling to find the right method for integrating your fundraising, our advice is to keep it simple at first: take a common sense approach. It's certainly true that multi-channel marketing has been around for as long as marketing has been around. E-mail integrated marketing multi-channel nptech nten Strategy Web Sites Communications FundraisingBecky Odum. Vice President of Strategic Services. Barton Cotton.

Channel Surfing: A News Roundup

NetWits

The data clearly shows that integrated direct marketing is essential for maximizing the long-term value of online-acquired donors. It’s a great guide for making the most of your channel-surfing donors. flickr.com/photos/mikebaird.

Integrating Your Digital and Direct Mail Strategies: A Guide

DNL OmniMedia

Creating a marketing campaign might sound simple enough, but implementing a proper strategy with a multi-channel approach is easier said than done. Integrating this with your preexisting digital marketing strategy is a great way to approach your donors from all angles as well. .

Mail 52

Classy Integrations: Recommendations for Smart Nonprofits

Double the Donation

CLASSY INTEGRATION READ OUR REVIEW LEARN MORE Double the Donation Jump to this section. Classy Integrations: Recommendations for Smart Nonprofits. Our Favorite Classy Integrations. When integrated with Classy , our platform’s functionality extends further.

HOW TO: Merge Your Nonprofit’s YouTube Channel and Google+ Page

Nonprofit Tech for Good

Currently in Beta, YouTube just announced the ability to merge your YouTube channel with your nonprofit’s Google+ page. After merging the two you can then upload videos to your YouTube channel directly from your Google+ page, access both your channel and page with one login, and a new “YouTube” tab will appear on your Google+ page. Step 4: Confirm that you want to merge your channel and your Google+ page.

HOW TO: Launch a Broadcast “TV” Channel for Your Nonprofit

Nonprofit Tech for Good

allow individuals and brands to launch their own Web-based “TV&# channels. Currently, these channels can not easily be viewed on the digital TV sets in our living rooms, kitchens, and bedrooms, but it’s just a matter of time. Nonprofits will soon be broadcasting their own live TV programs to households around the world simply with a Ustream channel and a smartphone. Start building your channel and live-streaming communities now. Websites like Ustream.tv

NTC Online Preview: Jeff Regen on Multi-Channel Fundraising

NTEN

Integrated fundraising -- when online and offline fundraising efforts are coordinated across mediums -- can be much more effective than any single channel on its own. In this podcast, Jeff and I talk through the different types of multi-channel integration and how even small organizations can take advantage of these strategies to boost their returns: Want more from Jeff? 11ntc integrated multi-channel NPTech NTEN Fundraising

How To: Social Media Integration

NTEN

So, everyone wants to integrate their online communications. This post is all about how you can integrate your social campaigns into your website AND make them trackable. Effective social media integration is time consuming, and unless your org is powered by volunteers, paying your employees costs money. But by far, the hardest part about integrating social campaigns with your website is getting all the players involved to play nice and agree on the campaign’s goals.

CRM & CMS Integration: Plone and Salesforce.com

Zen and the Art of Nonprofit Technology

Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology CRM & CMS Integration: Plone and Salesforce.com March 16, 2009 Today, I was reading up on what the Plone community has done with integrating their CMS with Salesforce.com. from Plone/SF Integration group ) There’s a good overview of the integration on the developerforce wiki.

CRM & CMS Integration: Plone and Salesforce.com

Zen and the Art of Nonprofit Technology

Today, I was reading up on what the Plone community has done with integrating their CMS with Salesforce.com. from Plone/SF Integration group ). There’s a good overview of the integration on the developerforce wiki. There are 5 components to the integration: a couple of toolkits that provide the basic back-and-forth between Plone and Salesforce.com (they talk to Python and Zope). an integration of PloneFormGen with Salesforce.com for web-to-lead forms, etc.

Integrated Marketing - It's Everywhere!

Connection Cafe

I’ve noticed the same phenomena occurring when it comes to “Integrated Marketing.” This month's Fundraising Success cover story, "Healthy Fundraising,” features two organizations in the health field that have both seen some amazing results with recent multi channel, integrated marketing campaigns. Read on to see how both these organizations got spectacular results out of both these multi channel, integrated efforts. Author: Sara Spivey.

Monterey Bay Aquarium’s Integrated Mobile Strategy

Beth's Blog: How Nonprofits Can Use Social Media

I wanted to find out more about how Seafood Watch integrates its mobile strategy across its communications channel, including social media. It looks like you are taking an integrating approach – web, print, main stream media, social media, and mobile. Can you tell me how the channels support and enhance each other? We do take an integrated approach to our communications. An app is not another form of email or social media channel.

Webinar: Monthly Donors, Social Media, and Cross-Channel Integration: Critical Tactics to Boost Your Fundraising in 2013

Care2

Monthly Donors, Social Media, and Cross-Channel Integration: Critical Tactics to Boost Your Fundraising in 2013 -- Tuesday, January 29th at 2:00PM ET. Paul Habig is Executive Vice President/Creative Director of SankyNet, a marketing company that specializes in integrated fundraising and communications for nonprofits. Paul has more than fifteen years of multi-channel fundraising, direct mail, online advertising, web design, and email marketing experience.

Multi-Channel Fundraising: Strategies and Tools to Engage Donors through Integrated Campaigns

Care2

Last week I had the pleasure of moderating a panel about this timely topic of multi-channel fundraising and communication for NTEN’s 501 Tech Club New York City at the TADA! Our discussion on November 18, 2009 offered ideas to help participants craft a strategy to raise money and engage donors through integrated campaigns, understand how to use all the different channels and tools out there (including social media, email, websites, mobile, mail, etc.),

Integrated Marketing: Nirvana or Illusion

NTEN

While online fundraising continues to be a growth engine for many nonprofit organizations, the data -- real and anecdotal -- shows that engaging constituents through an integrated, multi-channel approach provides the greatest return over the life of most supporters. Integrating the latest technology and applications can also help you empower your most ardent supporters to share your story in ways that reach, inspire, and motivate others to join your cause. Tad Druart, Convio.

It's a Multi-Channel World

Connection Cafe

And all of this happens fairly seamlessly - to the two of us, it's just one big long conversation even though each piece of it happened using eight different communication methods - or "channels.". Your supporters might be in one of these channels, or a subset - or all of them. It's imperative to tell a consistent story and to use each channel to support your goals - but it's also all too easy to operate these channels in silos. Author: Sally Heaven.

Integrating your message across traditional and digital channels

Connection Cafe

Single channel direct mail is on the decline and digital fundraising is rapidly increasing. Based on current trends as reported by Target Analytics and Convio, I think the typical organization will (or should) be raising at least 50% of its revenue from individuals via channels other than direct mail by 2016. But this takes a commitment and focus to integrating your message across traditional and digital channels. Author: Jill Ward.

Mail 26

Your Evolution to Multi-channel

Connection Cafe

Multi-channel! Multi-channel! Multi-channel! Early Stage : Integration may be a goal but identifying how to get there can be a challenge. Not financially committed to a second channel. Second channel constitutes 5-20% direct response revenue. Thematically integrated, some consolidation of data across channels. Unified strategy and real-time data integration. Measure success across channels, not by channel.

Nonprofit Marketing Plan Must-Haves: Integration and Automation

Connection Cafe

Statistics have changed, new social channels have opened, but it’s clear that there are proven fundamental strategies and nonprofit best practices that can help an organization flourish in all areas. In this post we’ll cover: How to Achieve Integrated Marketing Success. How to Achieve Integrated Marketing Success. Yet sadly, most organizations fail miserably when it comes to integrated marketing, and the tragedy is that failure can easily be replaced with success.

Why Integrated Marketing isn’t Just a For-Profit Practice

NonProfit Hub

Integrated marketing communications. In simplest terms, integrated marketing communications, which we’ll call IMC, means that all of your communication tools work seamlessly together to create a consistent image and message. Of course, your NPO likely doesn’t have a multi-million dollar marketing budget, but the message in this campaign was clear and consistent across all of these media channels. Sounds like long-winded business jargon, right?

5 Questions: How to Make the Most of a Crisis Situation with Cross Channel Integration (Part 2)

NTEN

How to Make the Most of a Crisis Situation with Cross Channel Integration. Integration by far. Nonprofits are finally realizing that not only do they need to coordinate their fundraising efforts across channels, but they also need to coordinate their outreach, marketing, engagement, thus list growth activities among their own internal departments. This actually comes back to my answer for #1: Integration.

5 Questions: How to Make the Most of a Crisis Situation with Cross Channel Integration (Part 2)

NTEN

How to Make the Most of a Crisis Situation with Cross Channel Integration. Integration by far. Nonprofits are finally realizing that not only do they need to coordinate their fundraising efforts across channels, but they also need to coordinate their outreach, marketing, engagement, thus list growth activities among their own internal departments. This actually comes back to my answer for #1: Integration.

The Integrated Marketing Virtual Conference for Nonprofits

Connection Cafe

By: Mike Johnston, Integrated Marketing Advisory Board. I’m talking about the IMAB’s Integrated Marketing Virtual Conference for Nonprofits on January 30, 2014. We’ve pulled together leading practitioners of integrated fundraising and marketing to cover topics including: Integrated marketing and the donor lifecycle: Balancing short-term and long-term engagement for greater lifetime value. Using integrated marketing to connect with generations X, Y, & Z.

How to Run a Successful Multi-Channel Advocacy Campaign… With Tight Resources and a Small Team

Care2

Care2 recently launched a month-long integrated advocacy campaign to empower women and girls. The budget and time-conscious campaign engaged and activated millions of people via online petitions, social media and other digital channels. We spoke to Kelsey Bourgeois, Care2’s Advocacy Communications Specialist, to learn more about the key lessons she took away from spearheading this successful integrated campaign

Innogive Conference: Panel Integrated Mobile/Social Strategy for Nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

I just finished moderating a panel on the topic of social and mobile integration. Can mobile drive volunteers activists, to engage across other media channels? In this case, we were talking about how to integrate the use of mobile technology into multi-channel campaigns with an emphasis on social. We started off with the question of why nonprofits must attention to mobile and integrate it into their communications tool box. Text Poll App from MobileCause.

Multi-Channel Fundraising Raises More Money

Care2

Care2 held a terrific webinar on Multi-Channel Fundraising. During the webinar Jocelyn Harmon, Director of Nonprofit Services for Care2 posed the question "is fundraising via multiple channels magic or myth?" Panelists Allison Van Diest of Blackbaud and Karla Capers of Union of Concerned Scientists agreed that integrating multi-channel fundraising raises more money than single donation channels. 10% comes in through online channels.

Integrated Marketing Key Findings

Connection Cafe

We all know that multi-channel marketing isn’t new, but data on what exactly organizations are doing with it isn’t necessarily well documented. We wanted to look closely at the best practices organizations are taking within the world of multi-channel marketing. Other key findings include: There is a broad consensus that an integrated approach makes sense. Motivations for adopting an integrated marketing philosophy vary. Author: Sara Spivey.

Presentation: Getting Started with Multi-Channel Fundraising

Care2

Or that the median revenue per donor for multi-channel supporters was $228 compared to $89 for offline and $113 for online donors? Getting Started with Multi-Channel Fundraising ” In addition to the terrific stats and resources the panelists shared, Gulseth also discussed Earth Justice’s online fundraising success in raising $1.2 million and how their fundraising increased 40% by using multiple channels to reach their donors.

Living Case Studies: Integrated Social Media Strategy for Sustainable Agriculture

Beth's Blog: How Nonprofits Can Use Social Media

This year I’m more of a guide on the side and helping to surface the knowledge and experience in the room. This approach produces rich learning. This week I did a social media training for a cluster of the foundation’s sustainable agriculture grantees. Here’s some notes on what I learned integrated social media campaigns as well as the process that prompted these insights. Living Case Studies: Social Media and Sustainable Agriculture.

Integrated Marketing for Nonprofits

Connection Cafe

Convio and eleven other organizations recently joined forces to create the first-ever Integrated Marketing Advisory Board (IMAB) for the nonprofit sector. As IMAB Chairman Michael Johnston of hjc says, “Integrated marketing is quickly emerging as an essential approach to constituent engagement for nonprofits. ” Convio’s recent survey, Integrated Multi-Channel Marketing , supports Michael’s statement. Author: Sara Spivey.

Is “Ambient Data” from Social Media Channels Useful for Funders?

Beth Kanter

One of the themes that bubbled up was the role of ambient data from social media channels and I agreed to lead a discussion on: How useful is this data for foundations? We came up with the term “Ambient” data to describe unstructured data out that is generated through social media channels – tweets, status updates, comments, etc. Do you need your monitoring tool to integrate with other tools like Salesforce, Google Analytics, etc.?

5 Questions: How to Make the Most of a Crisis Situation with Cross Channel Integration (Part 1)

NTEN

How to make the most of a crisis situation with cross channel integration. Examples of how to capitalize and maintain momentum across multiple channels. Note: As we prepare for the 2010 Nonprofit Technology Conference , we wanted share a wee bit of the wisdom our speakers will be serving up, so as not to overwhelm you when you get to Atlanta. We're asking them all to share their answers to five very important questions.

5 Questions: How to Make the Most of a Crisis Situation with Cross Channel Integration (Part 1)

NTEN

How to make the most of a crisis situation with cross channel integration. Examples of how to capitalize and maintain momentum across multiple channels. Note: As we prepare for the 2010 Nonprofit Technology Conference , we wanted share a wee bit of the wisdom our speakers will be serving up, so as not to overwhelm you when you get to Atlanta. We're asking them all to share their answers to five very important questions.

Case Study: Inside an Integrated Holiday Fundraising Campaign

NTEN

In addition to combining the traditional tried and true with experimental techniques, we have seen four different approaches to online fundraising integration. If you can achieve all of these at the same time, bravo because for most nonprofits, integration is a goal with many challenges. Some say on/off integration is synching the communication to have the same message, graphics, etc. Keep on integrating. Ali Cherry, Beaconfire. [Ed.

SXSW Reflection: Using Social Media to Facilitate A Global Back Channel at a Panel Session

Beth's Blog: How Nonprofits Can Use Social Media

How can we integrate content sharing and audience interaction in the right balance to unleash pearls of wisdom from both audience and the experts on the stage? How can create a back channel or other social media tools that can engage people in the room, but also around the world with an interest in the topic? How do bridge or connect the face-to-face interaction and back channels to leverage learning? The Back Channel. I used my channels, but lightly.

Presentation: Integrating Social Marketing and Direct Response

Care2

These days nonprofits are facing new challenges as online channels grow and evolve. While there are multiple channels (ranging from email to Direct Mail and social networks) to ultilize to engage constituents, managing all of those relationships and integrating social marketing effectively is no easy feat. How to Milk It: Integrating Social Marketing & Direct Response.

Multi-channel for Marriage Equality

Connection Cafe

Their effective constituent engagement strategies from mobilizing their supporters and the coordination of staff, field teams to their use of their web properties, social media sites, mobile, Google, video, and much more – is a perfect example of how multi-channel campaigns should work. Regardless of cause or size of org, HRC is a leading example of what can be achieved through an integrated, multi-channel approach. Author: Jill Ward.

Integrated Social Media for Sustainable Agriculture

Beth Kanter

The main part of the call featured case studies by peer grantees who shared their strategies for social media integration, measurable objectives, measurement, and social media techniques, particularly use of Twitter. As an environmental news site, Hanna’s position is full-time. This allows grist.org to have the capacity to implement a “maven strategy” – that is be on multiple channels where Hanna serves as the community manager.

Games for Change 2011: Channeling Our Collective Power

Tech Soup Blog

Heidi Boisvert, creative director and producer of America 2049, spoke about the layers of narrative built by the transmedia pieces and how these were integral in building a backstory for the game that would engage players to bridge the gap between online “clicktivism” and real-world activism. Twice as many people play FarmVille as watch CSI now.

Game 55

Online + Offline = Integration

Connection Cafe

When Cheryl and I first started talking about topics for this post we discussed that there’s a lot of interest in integrated marketing. However, it’s really interesting how integrated online and offline marketing has evolved into in 2011. Ten years ago online/offline integration meant sending similar messages at similar times to a direct mail list, complimenting with a single email and maybe a landing page and special donation form. Author: Cheryl Black.