Nonprofit Tech for Good

MAY 8, 2023

Your organization likely relies on direct mail, emails, social media, and even phone calls to get the word out about your organization’s work and solicit support for your mission. You can use outbound text messages to inform donors about upcoming fundraising events and campaigns. Text messages help your organization accomplish this!

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Bloomerang

APRIL 6, 2021

Deciding on the channels through which to send your appeals can be tough—there are so many ways to reach donors these days. A multi-channel fundraising strategy, or one that targets donors through a variety of mediums, is most likely to reach the widest audience and result in maximum funds raised. What is multi-channel fundraising?

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Nonprofit Tech for Good

MARCH 20, 2024

99designs ] 75% of donors look for concrete information about a nonprofit’s achievements before making a decision to give. DonorDirect ] 48% of donors cite email as their preferred method of hearing updates and appeals from the organization. Double the Donation ] The current donor retention rate is 41.9%. increase in revenue.

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Qgiv

FEBRUARY 20, 2022

If you’re looking for a cost-effective and efficient way to ask for donations from your donors and prospects, look no further than a fundraising email! After all, email does have the highest return on investment of any marketing channel. With email, you can send numerous donation asks out with the click of a button.

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sgEngage

OCTOBER 14, 2022

blogs, videos, photos, etc… Social media platform insights can offer a lot of this information but doing an informal survey or poll can also work to learn more about your audiences. Just as purpose will be embedded in your communications, essential targeting information can also be embedded when using personas as a tool.

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Pamela Grow

JUNE 28, 2023

Well, I’ve got some eye-opening stats that might make you reconsider where to channel your communication efforts. It’s time to shift gears and give email the attention it truly deserves. According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! The numbers don’t lie!

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Kindful

MARCH 22, 2021

That’s where email newsletters come into play. When people subscribe to your email list, you can send fundraising appeals, updates about programs, stories that show how you’re fulfilling your mission, and more straight to their inboxes. Evaluate your current strategy for collecting email subscribers.

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Nonprofit Tech for Good

AUGUST 29, 2022

Most nonprofits use marketing tactics to recruit, like emails, social media posts, blog posts, and web pages. Once you have a core group of volunteers, word-of-mouth can be one of your best channels for finding new volunteers. Keep all of this important personal information organized and in a secure database.

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EveryAction

MAY 30, 2023

Your technology can help you build a solid virtual turnout by supporting an omni-channel marketing campaign to promote your event—this is an effective strategy for delivering your message to your audience wherever they are. Email Email is a versatile tool when it comes to virtual lobby days.

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NonProfit Hub

JANUARY 28, 2021

email marketing is one of the most effective channels for nonprofit organizations. Here are 5 nonprofit email marketing mistakes to avoid. . As a nonprofit organization, email marketing should be one of your top priorities. Around 42% of donors prefer to hear from nonprofits via emails. Overlooking mobile users.

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TechImpact

JULY 21, 2014

If your nonprofit has not edited its email newsletter in the last 6 months, it’s probably time. Here are 10 things your nonprofit should NOT do on its next email newsletter. It is your first chance to draw in a reader’s attention and get them interested in your your email;s content. Image courtesy of Scorephoenix.org.

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Association Analytics

OCTOBER 10, 2022

Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. Let’s start by identifying the best channels and tools to maximize your campaigns. According to HubSpot, most marketers consistently leverage three channels. Let’s use email as an example.

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Achieve

DECEMBER 6, 2021

Crafting a successful multi-channel fundraising campaign doesn’t have to feel overwhelming! What is your biggest tip for deciding on the right marketing channels? A simple survey asking people about their communication preferences and where they look for information about nonprofits is a remarkably powerful tool. See you there!

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The Storytelling Non-profit

OCTOBER 11, 2021

When I talk to other non-profit professionals about email fundraising, many of the questions I get asked boil down to how to capture and keep people’s attention. Really, this is the modern dilemma for anyone doing direct response marketing on any channel of the internet. The First 120 to 150 Words of a Fundraising Email.

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Nonprofit Tech for Good

APRIL 2, 2023

Simply enter a few details to guide it in the direction you want your email to go, and it will generate email and/or letter copy based on what you entered. By using ChatGPT, you can save time on writing promotional emails, recruitment posts, and even on-site signage copy.

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M+R

DECEMBER 8, 2023

TL;DR: Digital advertisers might see some turbulence, email fundraisers should be fine. Link Tracking Protection will strip out some tracking information/ parameters added to the end of URLs. Tracking Parameters are the little pieces of extra information at the end of a URL. Apple Mail is Apple’s email client.

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Nonprofit Tech for Good

JULY 9, 2023

There are a couple of key pieces of information nonprofits need to evaluate their online marketing efforts: How people arrive at their website. Out of the box, GA4 collects some information about the source of the traffic to a website. They look like this: You can also use UTMs to gather information about the campaign and content.

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Qgiv

OCTOBER 18, 2022

It’s no secret that email is one of the most effective ways to communicate with donors and fundraise. Email has the highest return on investment of any marketing channel ($40 for every dollar spent!), Email Fundraising Campaign Strategies for Giving Tuesday. Check your email analytics. Segment your donors.

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John Kenyon

SEPTEMBER 5, 2018

Your nonprofit’s best online strategies are the ones informed by your data. Data not just on activity but also on what content is most popular across your website, emails and social media channels. You don’t have to be a data expert to have great data-informed online strategies!

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DNL OmniMedia

DECEMBER 15, 2020

Social media, digital advertisements, websites, and email have improved nonprofit audience outreach and fundraising. In this guide, we’re going to focus on one of those outlets in particular: email. We know that simply sending an email isn’t enough, especially if you want to see the full value that technology can provide.

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EveryAction

SEPTEMBER 2, 2022

Texting is a unique channel because it’s immediate; it’s useful for sharing information and links to websites; and most of us carry it around with us in our pockets. Mobile messaging is becoming an increasingly popular communication channel for nonprofits. Why should nonprofits use mobile messaging?

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Nonprofit Tech for Good

FEBRUARY 12, 2021

Access to real-time reports with donor and transaction information for your CRM, and forecasted donations for the month. Use a multi-channel approach. For any fundraising campaign, you’ll see the best results from using every channel available to you. The format and tone of your content should be specific to the channel.

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EveryAction

JULY 3, 2023

These include your donation page, email sign-ups, advocacy forms, and any other features that generate or collect engagement data from site visitors. When a donor fills out an automatically mobile-optimized EveryAction donation page, you’ll be able to instantly use that data to inform campaigns in other channels, from email to telemarketing.

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Nonprofit Tech for Good

NOVEMBER 1, 2021

This webinar will answer questions like: What if I don’t have a big email list or social media following? When and how should I use different marketing channels? What to do if you don’t have a big email list or social media following. See GoToWebinar’s FAQ for information on how to join and attend this webinar.

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Nonprofit Tech for Good

MAY 8, 2020

Irrespective of channel or medium, the key elements to effective storytelling are the ability to convey what is unique about the nonprofit, why it is worthy of support, how the audience can benefit from supporting it and how to go about doing so. The selected channels make up part of an organization’s Digital Storytelling Ecosystem.

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Allegiance Group

SEPTEMBER 16, 2022

At Allegiance Group, when we talk about fundraising writing, we focus primarily on direct mail and email appeals directed toward individual donors. Being in the business of improving direct mail and email fundraising campaigns for nonprofits, as I am, you start to see patterns of success and failure.

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Nonprofit Tech for Good

NOVEMBER 11, 2022

By creating an informative message that appeals to the general public, you can promote your mission and incite change. Some may require knowing your 501(c)(3) information upfront, others may have deadlines for certain time periods, etc. . If you produce a video, you can use it for PSAs, social media and direct people to it via email.

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Socialbrite

DECEMBER 13, 2019

Five tips on how to up your email marketing game in the year ahead. W hether you’re a nonprofit, a social enterprise or a small business, beginning an email campaign can be a daunting affair. This is especially true for organizations new to email marketing. What would my constituents want from an email newsletter?

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CauseVox

DECEMBER 21, 2021

It’s the end of the year, which means it’s time to send some year-end fundraising emails! Or else it’s time to look blankly at the page while you try to plan your year-end fundraising email campaign because you’re not sure how many emails is too many or what your emails should include. Email Types. Deep breaths.

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Twenti - Digital Marketing For Nonprofits

MAY 23, 2020

Top 7 Reasons Your Nonprofit Should Be Using Email Marketing. Email marketing can rapidly improve your nonprofits digital marketing strategy and help you gain donations. With so many new social media platforms to use to market your non-profit, you might think email marketing is a little bit outdated, but that’s just not true.

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Nonprofit Tech for Good

FEBRUARY 5, 2023

Additionally, you should employ a multi-channel marketing strategy to promote your event. The average Facebook user has 338 friends, so if just one of your supporters shares information about your event you can increase awareness of your event significantly. Keep text brief but informative. Want to go the extra mile?

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Nonprofit Tech for Good

APRIL 13, 2020

You don’t have to learn a new digital tool or have a large, established audience of already-informed donors to take advantage of Facebook’s fundraising benefits and donor data deposited in your donor CRM. If you’re sending individual emails to your donors, don’t stop. 1) Facebook Fundraising. 2)Apple Pay.

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Neon CRM

MAY 31, 2023

That’s why it’s important for fundraisers to stay up to date on nonprofit organization statistics and use metrics to inform their fundraising strategies and decisions. Along with many other nonprofit-specific email insights, we found that the average nonprofit has a 29.58% email open rate.

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Bloomerang

MARCH 13, 2024

Some people prefer email; others texting, cell phone calls, landline calls, video conferencing, social media. I prefer email for several reasons, but perhaps I have grown old fashioned. I use email primarily for business purposes, and the contents are more serious and typically require more character spaces to address adequately.

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Bloomerang

JUNE 8, 2021

It’s important to determine goals and objectives , understand your audience , and develop a coherent message as first steps because having these pieces in place will help you identify the best medium or communication channel for each nonprofit message. . Your channel is the vessel in which you choose to share your content.

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Candid

MAY 10, 2023

Where they look for information online, such as the media outlets, thought leaders, or social media accounts they follow. To uncover insights on your audience, consider conducting surveys with your current supporters; analyzing your nonprofit’s email, website, and social media data ; or using free tools, like Google Trends.

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Media Cause

NOVEMBER 3, 2023

Communication Tools In remote or hybrid workplaces, organizations are likely already utilizing popular tools like email, Slack , Teams , Google Meet , Zoom , etc. To ensure effective project communication, keep in mind these best practices for groups communicating in these virtual channels. Include the message in multiple places (i.e.

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