Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 26, 2011

I wanted to find out more about how Seafood Watch integrates its mobile strategy across its communications channel, including social media. It’s won awards from Treehugger.com as the “Best of Green in Food and Health” and is cited regularly in mainstream and new media as a trusted source for sustainable seafood information.

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Mobile Integration Strategy Green 111

Classy

JUNE 17, 2021

Free access to Ginger allows employees easy access to therapists and psychiatrists through text and video conversation. As soon as we began working from home and the uncertainties around our wellbeing increased, we developed a virtual support group safe space for employees that encouraged unedited, organic (moderated) conversation.

Culture 52

Culture Work Virtual Green 52

Nonprofit Tech for Good

JUNE 13, 2013

If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), Under the green row, add your fundraising metrics. There absolutely is a math to social and mobile media. eNewsletter Subscribers. Other Metrics.

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Track Mobile Media Fundraising 186

NonProfit Hub

JANUARY 29, 2016

Ann Green , a nonprofit communications consultant and blogger, says that while the term is very broad in meaning, she sees it as sharing any sort of information for a specific purpose, such as connecting with an audience or thanking donors. Donors need to know they are helping the organization make a difference,” Green said.

Relationship 28

Relationship Communication Build Help 28

Top Nonprofits

MARCH 16, 2022

When you use a multi-channel approach to marketing, you probably point your audience back to specific landing pages on your website. For instance, if your mission has to do with environmental conservation, you may choose green as one brand color. Your nonprofit’s website is the center of your communication and marketing strategy.

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Websites Nonprofit Audience Mobile 115

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2014

You could pick any channel, social or otherwise to set up an a/b test hypothesis. Those are some great general principles, but how might you apply this to testing your digital marketing channels if you’re a nonprofit? Here is a case study of Red versus Green. Here’s some guidelines for how long to run your test.

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Test Impact Experiment San Francisco 114

Media Cause

OCTOBER 3, 2022

Without proper “education,” landing an interview let alone a job working in digital marketing was a pipedream—I found myself stuck, making minimum wage, wearing a well-known green apron simply for the health benefits. I found myself jumping into a discussion and later was encouraged to take lead in writing a blog based on the conversation.

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Experiment Time Life Environment 59

Care2

OCTOBER 25, 2012

Not only are they engaging with us in great conversations across social media channels, they are also our critics, so being sincere is critical. Sachs highlighted the example of the Fiji Green marketing campaign, where consumers quickly learned that Fuji’s practices weren’t "green" at all.

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Story Fiji Green Slides 67

Classy

JULY 14, 2021

Establish Communication Channels for Engagement. Our production and technology team for the Collaborative found that it was useful to have pre-arranged channels for participants to be able to communicate with each other during and after sessions. Hashtags serve as a great way to encourage continued conversation online.

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Virtual Professional Marketing Fundraising 105

Tech Soup

JULY 19, 2017

In my case, I use a Facebook update, but you could use an update on any channel with the relevant engagement options, in this case Like, Comment, and Share. Using the dots, they will indicate if they would "Like" (blue), "Share" (yellow), or "Comment" (green) on the post. Content Creation. Engagement.

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Exercise Social Media Offline Content 55

Beth's Blog: How Nonprofits Can Use Social Media

JULY 18, 2014

Edutopia , a project of the George Lucas Educational Foundation, is an online web site that creates and curates content that is distributed through mobile, social media, video, and offline channels. They also have a robust online community. The ultimate goal is to improve the quality of education. Metrics for Movements.

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Design Marketing Metrics Measure 99

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

Says Giller, “Our theory of change is engaging users around content that shows how being green can reshape our world can empower personal behavior change and ultimately impact society at large. Societal Change: Impact on society, policy discussions, and conversations that advance sustainable practices. What do you measure?

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Measure Policy Social Media Green 97

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

A few days ago, I asked for some stories " What is the value of listening through social media channels for your organization? " I wanted to see examples from nonprofit organizations engaged in listening and conversation and the value it has to their missions, programs, or marketing efforts. " But what does that really mean?

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ROI Examples Results Social Media 91

Beth's Blog: How Nonprofits Can Use Social Media

JULY 3, 2009

The conversations inevitably get stymied around Twitter - which is no surprise, as every nonprofit is trying to figure out what the tool means for them. A channel for promoting your mission? It's the perfect mix of emerging technologies, social media, communities, and the web - some of my favorite things.

Chad 87

Chad Twitter Org Tanzania 87

NTEN

FEBRUARY 21, 2014

We''re excited to announce our Green Sponsors for the 14NTC! This year''s Green Sponsors are: Confluence. Confluence''s Commitment to Going Green. We opted to be green tote bag sponsors this year because we responded to the eco-friendly nature of this type of advertising. How and Why We-Care is Green.

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Green Sponsor NTC Los Angeles 61

Nonprofit Tech for Good

DECEMBER 12, 2011

Also, as you’ll see in Chapter 5, you will need a Google account to set up a YouTube Channel properly. For many nonprofits, getting the green light to use social media, and, more important, to invest the time and resources necessary to launch and maintain a successful social media campaign, is unfortunately still much easier said than done.

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Social Media Media Avatar Organization 222

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

Flickr Photo by Incurable Hippie I've been writing a lot about listening through social media channels in preparation for a live workshop for WeAreMedia next month in San Francisco. Danielle Brigida shared some wonderful insights about the other half of listening which is having that conversation. "I

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Literacy Skills San Francisco Adwords 75

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2008

A mix of conversational marketing. Conversation is very important and the nature of Web 2.0. Each has a composite page that has biography, conversation, and music/media area. You are writing to create conversation, not to just inform. . People with too much energy can be channeled. Personality is important.

Romania 50

Romania Foundation Web Sponsor 50

NTEN

APRIL 5, 2011

Last year, I moderated a panel at Women in Green in Pasadena, CA. It turns out that the organization was not including parents in key conversation about the diversity challenges at the school because they didn't consider the parents key members of their formal network! This is because diversity is more than an ethical issue.

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Demographics United States California Baltimore 87

Care2

MAY 8, 2009

So far, so good, as a fair amount of conversations have started on both platforms. We think of these sites as new marketing channels, albeit interactive, to use to reach our various audiences. Nonprofits, like all organizations, need to research each channel, then approach the appropriate ones strategically.

Social Media 41

Social Media Studies Facebook Raise 41

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Harry: A Green Geek. Intergenerational Wired Fundraisers: A Conversation. Be A Voice for Darfur: Great Example of A Multi-Channel Campaign. What is your blog conversation strategy? Transparency and Social Media: Dealing with Criticism. Interview with Jonathon Colman. The Intangible Benefits of Social Media.

ROI 50

ROI Widget Metrics Cambodia 50

Pamela Grow

DECEMBER 14, 2023

When it comes to nonprofit marketing , understanding the types of emotional appeals that resonate with your unique audience will help you increase marketing engagement and conversions. This is specifically helpful for important conversion pages like your online donation form.

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Tips Storytelling Images Camera 59

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

Since conversations are getting more distributed and in addition to using the NpTech tag to discover, aggregate, and summarize resources, I'm incorporating nuggets from micro media sources, nptech bloggers, nptech friendfeed room, and networks. Qui Diaz talks about the importance of multi-channel campaigns and experimentation.

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Nptech Social Fundraising Plugin 50

Get Fully Funded

APRIL 25, 2022

We are in our fifth year of supporting students in Green County, and this year we will help more than 350 high school juniors and seniors achieve their college dreams. . If we can get in a conversation, we’re golden! Hopefully, the person responds with a question, and you can have a conversation about the organization.

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Donation Fundraising Teen Money 121

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 18, 2007

Extension programs track blog conversations and respond. Social Interaction - People can have conversations and create content together. Guide your students to conversations and resources. Bloggers frequently link to and comment on other blogs, creating the type of immediate connection one would have in a conversation.

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Remix Professional Technorati Wiki 50

Bloomerang

DECEMBER 10, 2021

So the question here is, you know, when you look at your workflow, how much of your time is spent actually having these face-to-face conversations with your donors? . The volunteer did not ask for money, but they had a nice pleasant half-hour conversation. . Are you hiding and avoiding them? . If not, chat will work for this.

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Money Question Raise Video 104

Bloomerang

APRIL 9, 2021

She’s got an awesome YouTube channel where she does a lot of free trainings as well. And I’m going to tell you how to get them to do it and what the conversation should be about as we go through this because I think a lot of times a lot of people focus in on asking and that is not what it’s about. That’s a tip.

Roles 118

Roles Resource Develop Video 118

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 4, 2013

Though it was nothing like the polished, beautiful products they produce today, it was enough to demonstrate their vision, get introductions to manufacturers and distribution channels, and create their successful Kickstarter campaign. Linda Robinson, Gateway Green (Board Chair). Deepa Bachu, Fasal (Creator).

Impact 122

Impact Method San Francisco Social 122

Bloomerang

SEPTEMBER 6, 2021

all the green is WhatsApp. So people right now are on WhatsApp and we can use it as a way to start a new channel of conversation with people that is complimentary to how we already communicate with volunteers, with donors, with, you know, our support base. So this is. So we have Canada. We have all of Latin America.

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Community Video Broadcast Phone 63

Nonprofits Source

AUGUST 26, 2017

Promotion strategies take a multi-channeled approach to distributing content, news, and offers. In theory, you want to be active on as many channels as resources allow. For this reason, I want to take advantage of any opportunity to continue to add value to the conversation. Chapter 3: Digital Promotions.

Results 82

Results Digital Strategy Chapter 82

Bloomerang

AUGUST 28, 2021

I’m wearing my Bloomerang green today. I’m going to share some website tweaks to help you boost your conversion rate for online gifts. It needs to be conversational. They can boost your conversion rate 5%, 10%, as high as 27%. Big green contrasting lime green color, donate today.

Video 76

Video Fundraising Guide Test 76

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 29, 2009

Be a little less "formal" and try a few fun updates and other content that sparks conversations. Photo by David Parmet (In the green room waiting to go on the stage, in between Pete Cashmore and Geoff Livingston) See more of David's conference photos here. This custom landing page was created by the good folks at Sprout.).

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Conference Reflection Social Kiva 91

Eric Jacobsen Blog

NOVEMBER 9, 2010

According to Emarketer, the proportion of companies using dedicated blogs as a marketing channel—excluding blogs on social networks and microblogs such as Twitter—will rise to 39% in 2011 and to 43% by 2012. Make conversation with your team. How To Improve Customer Service With The Telephone.

Companies 45

Companies Effective Mentoring Kansas City 45

Eric Jacobsen Blog

MAY 22, 2010

I particularly like the parts about: How much information is enough information to communicate How to choose the best communication channel How to manage your companys rumor mill David recently told me that his eBook is for any leader. Make conversation with your team. How To Improve Customer Service With The Telephone.

eBook 40

eBook Communication Mentoring Kansas City 40

Bloomerang

APRIL 30, 2021

Which channels should I use? And then 51% says which channel should I use, and then some other. Is it Bloomerang, DonorPerfect, Blackbaud, Little Green Light, Salesforce? So which recurring gift acquisition mystery would you like to solve today? Because that’s the key with this webinar today. Okay, let’s see.

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Donor Video Practice Gift 84

Bloomerang

JUNE 25, 2021

And so I’m working on developing a telemarketing program for monthly donor conversions for a group in Australia. Now, 50% of people pay more attention to direct mail than to any other marketing channel. All right, so identify loyal donors who may be prospects for major and planned giving. Yes, I see them all. Look at that.

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Database Donor Video Mail 65

Connection Cafe

DECEMBER 22, 2013

And the moon’s a hunk of stinky green cheese , holds nothing back and shares some much needed advice from Alan Clayton that all nonprofits should hear. Check out some of his blogs from the conference , where he covers benchmarking data, donor ready patrons, and conversion rates. Connections.

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Story Nonprofit Social Media Content 54