Beth's Blog: How Nonprofits Can Use Social Media

JUNE 9, 2010

and several social-media experts—including Beth Kanter—we identified seven key lessons for nonprofits that want to use the Internet to evangelize their program model and increase their offline impact: 1. Keep it simple and concrete. is developing systems to recognize and reward those who are having the most impact both online and offline.

Network 95

Network Case Study Social Change 95

Nonprofit Tech for Good

APRIL 3, 2022

Be familiar with the organization’s case for support, annual reports, theory of change, and other collateral materials. Be aware of key accomplishments, metrics, testimonials, and milestones. Approach area businesses to donate items to an online or offline silent or live auction. You would have to run the auction, of course.

Fundraising 352

Fundraising Mail Law Donation 352

Connection Cafe

AUGUST 1, 2013

While beautiful charity galas and creative offline campaigns still gather support for nonprofits’ causes, they slowly slip away from donors’ focus. Being able to give with a minimum of effort and enabling donations with just a few mouse clicks or taps on a smart device has changed the way we want to act.

Offline 38

Offline Support Online Donor 38

Amy Sample Ward

MARCH 2, 2009

Many organizations struggle with the idea of ROI and metrics when it comes to social media because so much of it feels, well, untouchable. Be sure to focus in on the problems you plan to address with your social media strategies (we all want to change the world, but that’s not a specific).

ROI 135

ROI Case Study Metrics Student 135

Bloomerang

JUNE 1, 2022

31% of offline-only first-time donors are retained for over a year , versus 25% of online-only first-time donors. As you conduct these tests, make sure to only change one element of your appeal at a time to understand which changes had the biggest impact. Round up metrics such as your: Fundraising total.

Guide 107

Guide Giving Nonprofit Metrics 107

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them. pick the right metrics.

Social Media 102

Social Media Map Strategy Media 102

Beth's Blog: How Nonprofits Can Use Social Media

JULY 21, 2014

I did take along a few books, including Ariana Huffington’s Thrive: The Third Metric to Redefining Success and Creating a Life of Well-Being, Wisdom, and Wonder. The book is about how to reframe success away from money and power to a third metric. Above all, it is a great escape from your never ending to do list.

Business 129

Business Slideshare Metrics Life 129

DNL OmniMedia

MAY 25, 2022

Data Analytics for Nonprofits: 13 Key Nonprofit Metrics. There are four primary types of data analytics: Descriptive Analytics: This describes what has happened over a specific time period, helping nonprofits see which changes have occurred and compare performance across time periods. Definition of Data Analytics for Nonprofits.

Analytics 52

Analytics Org Adwords Metrics 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 22, 2009

Allison suggests that we're looking at the wrong metric - we should be measuring success using awareness not dollars. I want to return to the whole dollars per donor metric and the question of whether we can put a dollar amount on social connections made through social networks. The nonprofit doesn't have to do all the heavy lifting.

Washington 85

Washington Metrics Facebook Donor 85

Qgiv

AUGUST 21, 2023

Incorporate multiple platforms to reach as many potential donors as possible, including new and changing platforms. X, formally Twitter, has also had a lot of changes that may affect your strategy for the platform. Final Thoughts GivingTuesday inspires people to do good by helping organizations like yours change the world.

Template 98

Template Retention Stream Social Media 98

NetWits

MAY 26, 2011

Consider scheduling an additional email report to interested staff, highlight major changes at team meetings and/or provide incentives for program staff when specific pages see significant positive changes. When used specifically with offline campaigns, appeals or ads we can use as a source metric. What to do with?

Report 251

Report Web Analytics Comparison 251

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2012

One technique is to start with your final result of success – it might be behavior change or it might be creating a video or signing up for beach clean up. Once you have defined your organization’s ladder, then you start to identify key metrics that will tell you whether or not someone has moved up the ladder.

Measure 98

Measure NTEN Social Media Metrics 98

Non Profit Quarterly

APRIL 20, 2023

These barriers and disruptions to visibility, access, privacy, and safety impact people’s online experiences—and have offline consequences. It also requires humility—we are all learning at the speed of change—and the courage to look beyond capitalism’s tendency to prioritize content virality and reach.

Social Media 92

Social Media Media Strategy Social 92

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2013

You should also have a spot where you can plugin your key metrics later once content has been published. I use this to capture ideas when I’m offline. I use a Evernote to keep lists, ideas, and outlines online, especially to incorporate curated resources. Then it is time to create content. Idea Dashboard: What Type of Tool?

Content 108

Content Ideas Calendar Plugin 108

Care2

AUGUST 9, 2013

This trend is not expected to change anytime in the near future, said the survey. It will be interesting to see if this trend changes as Gen X and Gen Y age. However, it’s worth noting that that majority of money raised by nonprofits today is still through offline channels like Direct Mail.

Charity 77

Charity Studies Money Donation 77

Beth's Blog: How Nonprofits Can Use Social Media

MAY 23, 2017

Some things have not changed: Time and attention are finite. I gave the example of charity:water that tells the story about how clean drinking water can change people’s lives in development country. I also discussed the importance of laying out the supporter journey and having metrics to understand and improve conversion rates.

Learning 86

Learning Donor Online Fundraising 86

NTEN

MARCH 19, 2009

Unfortunately, there's nothing in the report about the cost of acquiring and cultivating donors online vs. offline, so it's hard to say. Their behaviors will likely change over time. Offline donors with email addresses give higher amounts than other offline donors. And that's your online donor acquisition.

Attention 36

Attention Metrics Online Fundraising 36

Nimble AMS

JULY 25, 2019

You need a system that allows you to set up dashboards and reports for quick and accurate access to key metrics and details. Delivering the offline learning experience online – by taking the great content you’ve already pulled together for in-person events and extending it online.

Associations 60

Associations System Management Software 60

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2011

Along with Ed Walz, myself, and Liane, we spent a lot of time at the beginning mapping out program level outs and used a modified theory of change process. This prevents getting to tactical too quickly and places results in a larger context. On the Ground Engagement: What will you ask people to do offline? Learning and Metrics.

Social Media 97

Social Media Training Train Network 97

Amy Sample Ward

JUNE 6, 2011

Whether you were here in Toronto or not, I’d love to hear your ideas, feedback, and goals for change! We need to let go of the idea that we are serving our constituents, and recognize the ways we could be working together to change their lives, their neighborhoods, and beyond. But, alone, the organization can’t make the change.

Build 220

Build Community Technology Action 220

Beth's Blog: How Nonprofits Can Use Social Media

JULY 26, 2011

At minimum, this application lets people air their concerns to legislators and policy makers easily through Twitter and can amplify more traditional tactics such as email campaigns and signing online/offline petitions. In this example of using grassroots organizing to influence grass tops debates, how do we measure it?

Twitter 95

Twitter Google Facebook Broadcast 95

Amy Sample Ward

SEPTEMBER 15, 2009

I’m bummed that I cannot participate this time around (will be traveling with my family, enjoying some offline adventures) but am already looking forward to the next opportunity! Explore the organizational change management issues that social media raises and how to talk about them. REGISTER HERE! The Format.

NTEN 105

NTEN Media eLearning Case Study 105

Beth's Blog: How Nonprofits Can Use Social Media

JULY 5, 2009

Submitted by Ivan Boothe, publisher of the Rootwork Blog Over at the NetSquared blog, Joe Solomon provided a great roundup of reasons people might be "jaded about social media for change" and ways they overcome it. Joe runs through some great responses from a whole bevy of social-media-for-change folks, including me.

Social Media 50

Social Media Change Social Media 50

Everyaction

MAY 24, 2018

As nonprofits are using multiple channels to reach their supporters, they also need to be able to track engagement across these online and offline channels. Even though online revenue grew last year and the year before, every individual email metric declined.

Benchmark 62

Benchmark Digital Trend Report 62

NTEN

SEPTEMBER 24, 2009

Charities that have traditionally focused on offline fundraising have also learned in recent years the importance of online giving. Blackbaud analyzed the Giving USA data, along with other important metrics, and estimates that more than $15.42 One could argue that offline might actually cannibalize online giving.

Online 90

Online Fundraising Offline Blackbaud 90

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2013

The main part of the meeting was two working sessions where we were divided into five small groups to focus defining outcomes, strategies, key performance metrics, and measurement methods for five outcome areas that may be common to many foundation’s communication’s strategies. Our foundation is viewed as transparent.

Measure 101

Measure Social Media Foundation Reflection 101

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 20, 2012

What are the transaction and transformation metrics? The first is easy – dollars raised, # of volunteers, etc. What is the change that will result? The concept of empowering individuals to fundraise for a charity by asking their friends to donate has been around for years offline. How does one measure that?

National 120

National Giving Afghanistan Iraq 120

Amy Sample Ward

SEPTEMBER 20, 2010

I have always been proud to support WWT both during the telesummit and during the rest of the year with other offline meetups, online content, and more. While they aren’t the most comprehensive of reports, there is no point in ignoring free metrics! Google Analytics – [link]. Facebook Insights.

Tools 162

Tools Tech Map RSS 162

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 6, 2017

NGOs, activists, and even governments have used bots to automate positive social change activities: Pregnancy and newborn care education. Bots needs to be designed increase engagement, support and inspire offline action. And, some can spread beauty and inspiring art, like the MoMaBot or abuse and misinformation instead.

Script 103

Script Ethiopia Nonprofit Facebook 103

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

Also, the way people are consuming content is changing because of social media. This changes how nonprofits need to think about web social content strategy and how to make it efficient. 6: Use social media to close the loop between online and offline action. I give some very specific tips here.

Social Media 115

Social Media Media Social San Jose 115

Connection Cafe

APRIL 29, 2011

Today I’ll cover one of the most useful graphs in the whole tool (which happens to be right on the dashboard you see on the first page of the reports) and I’ll give you tips on interpreting some of the most common metrics you see in this tool. Pageviews – I recommend avoiding this metric. You can look at.

Analytics 54

Analytics Google Metrics Rate 54

Connection Cafe

JULY 27, 2012

Separate team and metrics for online marketing. Separate databases for online/offline. Shared metrics. And just remember, small changes can equal BIG IMPACT! Traditional : You’ve moved some efforts online but they may not be coordinated with larger fundraising and communication strategies.

Channel 32

Channel Calendar Metrics Offline 32

Connection Cafe

JUNE 25, 2010

How much is your online fundraising augmenting offline efforts? In a rapidly changing media landscape it can be overwhelming for organizations to know how to properly measure the various types of impact being made, especially when it comes to social media efforts. Define success metrics before starting campaigns.

ROI 51

ROI Social Media Measure Metrics 51

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

grist.org’s combination of entertaining content and environmental reporting – dubbed the “The Daily Show of the environmental movement.&# They have inspired a whole new generation of environmentalists who don’t take themselves so seriously while creating on the ground change. They’re after societal change.

Measure 97

Measure Policy Social Media Green 97

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 13, 2012

And, those who wanted to make money would head to Wall Street. That’s changed. The social business sector has shared metrics and understanding of being data-informed. That changes the conversation for nonprofits. That changes the conversation for nonprofits. They want to combine both.

Skills 96

Skills Reflection Management Aggregator 96

Bloomerang

MAY 26, 2022

With online ask strings, you can set a default — this is the amount that will be automatically set if the user were to make no changes. Another route, especially for new prospects , is to take a look at your average gift (online and offline) and make that your smallest gift level. Pre-selecting a default amount. Don’t start too small.

Donation 72

Donation Donor Gift Nonprofit 72

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

In order to do this, they need to work with free agents, hyper-connected individuals who are passionate about social change, but don’t work within institutional walls. Our session will explore how and why this needs to change. What are the change issues for traditional nonprofits that want to become “networked nonprofits?

Comment 97

Comment Artist Social Media Hype 97