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The Surprising Truth About Online Donors and Offline Fundraising

NetWits

The Importance of Moving Donors Offline. However, this only holds true when the online donor has been converted to offline giving. Our study also found that when online-acquired donors move to an offline giving channel, they tend to do so soon, in their first renewal year. The Long-Term Value of Online Donors.

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The Multichannel Giving Paradox: Online Donors vs. Offline Donors

NetWits

Online acquired donors are significantly younger, more affluent, and more generous than their offline counterparts. That is, of course, only true if the nonprofit is successful in converting the online donor to an offline giving habit, usually direct mail giving. However, they also take more work to retain. But that simply isn’t true.

Offline 209
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On Vacation. Offline. In Nature. Viewing Wildlife. Will Reconnect on August 27!

Nonprofit Tech for Good

Back in 2009 I wrote up 10 tips for managing social media burnout and taking my own advice, I am going offline for three weeks. On vacation… in remote areas in a distant land… viewing wildlife (hopefully)… and 100% offline. No smartphone. Just a camera, a couple of good books, and a journal, a pen, and a glue stick.

Offline 202
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Are Marketing and Fundraising Changing Permanently?

Saleforce Nonprofit

Fundraising teams at the eye of the pandemic storm have experienced an eye-watering pace of change the past two years. The pandemic changed how nonprofits fundraised from various income streams and channels they deployed. Continued changes to fundraising and marketing, as in so many other spheres, is set to continue.

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New on SSIR: Slacktivism, the gateway to change?

Amy Sample Ward

Slacktivism, to me, comes down to two crucial points: 1) organizations play an important role in creating and endorsing the level to which people take action, and 2) “slacker activism” is really a gateway to more lasting change. Getting Offline. So, what are you doing to connect your online community with offline actions?

Change 194
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Changing our vision of Change: Revisiting the Pollyanna Principles

Amy Sample Ward

Whether I’m talking about Community-Driven Social Impact or community organizing, whether it’s focused on a hyper-local community project or global-reaching movement building, it’s always the same for me: our goals need to be focused on a change, not on ensuring that we keep our jobs. Read the full post. ].

Change 203
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6 Reasons Why Nonprofits & Golf Tournament Sponsors Love Digital Exposure

Nonprofit Tech for Good

Any printed pieces can use a QR code that drives offline traffic to the event site. Having the ability to pivot or make changes up until the last minute eases a great deal of stress, for both nonprofit event organizers and sponsors. And if anything changes, sponsor logos and links can be updated with just a few simple clicks.

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