article thumbnail

5 More-Important-Than-Ever Digital Marketing Metrics for Nonprofits

Nonprofit Tech for Good

While there are many things vying for your attention, when it comes to digital growth there are only five critical metrics you should look at to help you get the most out of your budget and drive long-term sustainable growth. It needs to be combined with the other metrics to provide value. 1) Traffic. 2) Conversion Rates.

Metrics 321
article thumbnail

What Are Key Event Metrics and Why Do They Matter?

Greater Giving

These key event metrics quantify the success of your events, and can show you how to improve them. Tracking these key event metrics can deliver critical insight into what you’re doing well, and where your events need improvement. So what are those metrics, and what data do you need to track to analyze them? Sponsorship Dollars.

Metrics 98
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Methods and Metrics for Assessing Civic Tech

Beth's Blog: How Nonprofits Can Use Social Media

Methods and Metrics for Assessing Civic Tech, Guest post by Anne Whatley, Network Impact. Digital technologies are connecting residents in neighborhoods, catalyzing community discussions, changing the way governments and citizens interact, and making government more transparent. Hone in on your true scope of influence.

Metrics 50
article thumbnail

The Power of Learning Analytics: Maximizing the Impact of Your Education Programs

Association Analytics

Going Beyond Basic Metrics Learning analytics goes beyond basic metrics to offer you a deeper understanding of course performance and learner engagement. By going beyond basic metrics and digging deeper, you can uncover insights that will lead to more satisfied learners and more successful educational programs.

Analytics 169
article thumbnail

Your Guide to Year-End Fundraising Best Practices

Nonprofit Tech for Good

Traditional methods, like direct mail, are still important for reaching older or less tech-oriented supporters. Clear Goal and Demonstrated Impact: By spotlighting specific stories and quantifying the outcomes of past contributions, donors will see their gifts as catalysts for positive change and want to give more.

Practice 244
article thumbnail

Social CRM, part 2: Metrics vs. CRM

Zen and the Art of Nonprofit Technology

And these tools are great at doing CRM with the standard communications methods – email, phone, snail mail, in person contact. There are good arguments for why social media will radically change standard CRM practices. But what about social media as another form of communication? That was the question I cam to this issue with.

Metrics 154
article thumbnail

Google Analytics and Benchmarks: HAWK

M+R

If you’re not sure how to change this setting, you can follow the simple instructions here. Analytics are a critical tool for digital markers, so what’s changed with tracking from GA4 to UA? The way GA4 is tracking has changed substantially from UA. We’ll wait. Ok, back with us? What does that mean? Give it a read here !