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Google Analytics and Benchmarks: HAWK

M+R

So here’s your action item: If your organization hasn’t already, save any existing UA data before this date for historical tracking! You may also want to discuss which KPIs are important for your organization to track year over year and save any relevant data so you can continue to compare those KPIs to historical performance.

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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

Even if your association is trapped in a sea of competition, you can change course and sail toward possibility. But that’s where the comparisons to Ringling Brothers Barnum and Bailey end. Are sharks circling your member base, eyeing bites for their next meal? The authors use Cirque du Soleil to illustrate this idea.

Strategy 221
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Nonprofit Marketing: How Technologies Will Change the Future

Nonprofits Source

While this may seem like a large number of topic ideas requested in comparison to the number used, forcing AI to generate more content and be more creative can increase the variety of unique ideas. For example, a donor management system’s basic automation tools might help a nonprofit automate its donation tracking.

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Blackbaud Luminate Online® Benchmark Report Highlights

sgEngage

It’s also a valuable tool to help nonprofits evaluate their results by giving them a comparison point for their performance against organizations of similar sizes and issue areas. Barriers to Email Measurement Keep Rising Measuring email performance has changed, and it continues to become more difficult.

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Statement of Activities: Common Mistakes and How to Avoid Them

sgEngage

How to Avoid: Accounting standards are always changing. These resources can offer timely insights into changes in accounting standards and how they affect your organization. How to Avoid: To avoid this mistake, organizations must develop robust systems for tracking and reporting on restricted versus unrestricted funds.

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Google Tag Manager

Byte Technology

Tags can be used for many purposes, including tracking forms submitted through your website, generating heat maps, conducting surveys, or monitoring how people get to your website. They can also track actual events like clicks on links, file downloads, or products being removed from a cart. . All websites usually use various tags.

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Nonprofit Budgeting and Forecasting Made Easy with Fund Accounting Software

sgEngage

Easily compare previous budgets to actuals, make side-by-side comparisons across a variety of date ranges, and group your results by key categories such as department, division, location, or cost center. Finalizing ensures that scenarios can’t be freely changed without providing a detailed justification.

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