Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2013

Last week, I was lucky enough to be invited to participate in a meeting organized by the Robert Wood Johnson Foundation called “ Advancing Social Media Measurement for Foundations.” Despite the difficulty of working measurement in a generic way, the output from sessions was quite valuable.

Measure 101

Measure Social Media Foundation Reflection 101

Connection Cafe

OCTOBER 13, 2020

As they develop community benefit programs to address health disparities and elevate community well-being, co-investment with like-minded partners helps drive greater impact. Community benefit managers and C-suite leaders alike struggle with questions: Where do we start? Remember to include community-based experts.

Community 49

Community Effective Create New Jersey 49

Qgiv

APRIL 9, 2024

Social media for nonprofits is one of the best ways for organizations to reach out, engage with the community, and promote the work they do. SMART goals are the foundation of your social media strategy and should be tied to building brand awareness, increasing engagement with your community, or raising more funds.

Social Media 52

Social Media Media Guide Social 52

Amy Sample Ward

JUNE 3, 2010

I love community organizing. I’ve had experience organizing communities offline in local communities, and organizing community online – but the kind of organizing that inspires me the most is combining online and offline. What are the online community organizing best practices from your experience?

Local 145

Local Community Organization Netsquared 145

Care2

NOVEMBER 30, 2012

If you have not read Beth Kanter and KD Paine's awesome new book Measuring the Networked Nonprofit , then you must check out Care2's webinar on December 4th at 2PM ET led by Beth, Ashley Boyd of MomsRising, and Ryann Miller of Care2. The 7 steps of measurement. What you'll learn: How to lead with a networked mindset.

Measure 65

Measure Network Empowerment United States 65

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 7, 2008

IN two weeks, I will have the honor of presenting at the E-Metrics Conference with Jonathon Coleman, Nature Conservancy and Laura Lee Dooley. World Resources Institute - two of the savvy and smart nonprofit social media practitioners who are also metrics geeks.    Laura will focus on Twitter and measuring success. 

Metrics 56

Metrics ROI Community Help 56

Forum One

JULY 13, 2022

The online platform provides metrics on over 40 measures of health and drivers of health for over 750 cities across the U.S. City-level leaders, decision-makers, and community advocates actively using data to improve health and wellbeing in specific communities are among the primary audiences. Know your audience.

Story 66

Story Data Storytelling Lesson 66

Connection Cafe

JANUARY 8, 2019

Since 2008, SEFCU’s Community Support Program has helped more than seven million people within its branch footprint – which includes upstate New York’s Capital Region, Binghamton, Syracuse and Buffalo areas – through funding vital nonprofit organizations. with more than $3.7 This is the first step along the journey to results.

Case Study 26

Case Study Change Strategy Studies 26

Amy Sample Ward

MARCH 2, 2009

Many organizations struggle with the idea of ROI and metrics when it comes to social media because so much of it feels, well, untouchable. In our example we could identify a core value of connections and “community&# growing around the volunteer program. So now, finally, we get to the metrics.

ROI 135

ROI Case Study Metrics Student 135

Whole Whale

SEPTEMBER 8, 2023

Learn from direct response – Study annual appeals, door knocking, and other methods that inspire immediate action. Participation builds loyalty and community. Put a human face on the cause through case studies, testimonials, and videos. The metrics showed the ads were not effectively driving growth.

Lesson 59

Lesson Fundraising Digital Test 59

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

I interviewed technology practitioners from the poverty law community about how they approach ROI and significant technology systems investments like client databases, document assembly systems, or video conference systems. The basics include: benefits, value, metrics, and financial calculations. Improvement in marketing efficiency.

ROI 66

ROI Results Community Online 66

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 29, 2008

E-Metrics: Followers, Friends, and Fans - Expanding Your Online Community View SlideShare presentation or Upload your own.   In that post, he describes one technique - make yourself a public case study.  And once you jump into social media, how do you track and measure success? tags: blogging nptech ).

Digg 88

Digg ROI Twitter Slides 88

NTEN

JULY 6, 2011

What are excellent practices and what questions are good to ask when you want to create a thriving community while maintaining your organizational effectiveness? Having a conversation with your community of stakeholders is an essential activity for nonprofits. Two Community Stories. Two Community Stories. LikeMinded.

Voice 75

Voice Practice Community San Francisco 75

Amy Sample Ward

SEPTEMBER 20, 2010

My slides covered the tools and apps for the back stage side of energizing your community. Having tools in place to help you monitor, measure, and evaluate your work in real time will help you be more successful with your campaign, better engage with the community, and make more lasting change in the long run. Community Mapping.

Tools 162

Tools Tech Map RSS 162

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 14, 2009

Over two years ago, I made a screencast about Web Analytics for Nonprofits that covered the basics of using google analytics, web metrics, and some nonprofit case studies featuring Laura White and the Idealist. I've learned a lot about metrics from Avinash. Avinash has just published his second book, Web Analytics 2.0.

Analytics 94

Analytics Web Screencast Metrics 94

Amy Sample Ward

SEPTEMBER 13, 2011

Groupon Case Study: Jolkona’s Groupon Experiment | Community Organizer 2.0 – Check out this great interview by Debra Askanase with Laura Kimball, discussing their experiment using Groupon! "Jolkona "Jolkona ran a Groupon deal as an experiment to try to raise money for a specific campaign using Groupon.

Web 114

Web Seattle Pledge Bookmarking 114

Beneblog: Technology Meets Society

MAY 16, 2010

Benetech is committed to developing technology for underserved communities that can reap big benefits from improved access to information. Miradi is the first software program designed especially by and for conservation planners based on a common set of environmental metrics. with new changes based on feedback from our users.

Norway 133

Norway Conservancy Sweden Software 133

Connection Cafe

MAY 29, 2019

Many of the companies we work with at Common Impact host a “day of service” as a way to give back to their local communities. As a complement to hands-on volunteer service, many organizations are now expanding their community and employee engagement programs to include skills-based volunteerism. communities. communities.

Skills 33

Skills Volunteer Service Measure 33

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

The NetTalks series , which includes five sessions, is intended to spark a meaningful conversation around alumni engagement and supporting a broader community practice of effective alumni networks. But many nonprofits are not properly measuring whether their engagement efforts are worth the time and cost. Register here.

Social Media 108

Social Media Network Media Free 108

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2012

But smart is as important as strong, so success also means deliberate integration of social media strategies with the organization’s broader communications plan and learning from doing in small steps. Purposeful Measurement to Inform Replication. Grantee organizations will measure what matters.

Pakistan 111

Pakistan NGO Network Exercise 111

ASU Lodestar Center

MAY 20, 2016

These are techniques even smaller organizations can implement every day to improve their marketing efforts, see more impressive results, and gain even more loyalty from their communities. Partner with your community. In the nonprofit context, this means reaching out to members of your community.

Marketing 40

Marketing Nonprofit Open Source Museum 40

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2010

Jeremiah Owyang has shared his initial analysis of Pepsi's Contest, summarizing the opportunity, risks, strengths, weaknesses, metrics, and impact. applications resulted in severe backlash, and is now a case study on the infamous punk'd list. . Measuring Success Measuring of this investment should be dependent on a few KPIs. .

Contest 94

Contest Analysis Track Impact 94

Qgiv

JUNE 23, 2021

Think carefully about the cost of your fundraising activities and the long-term impact your nonprofit potentially has on your community. Measure all fundraising metrics. No matter how extensive your software features are, the most important thing is that all of these metrics are stored in your centralized CRM system.

Campaign 98

Campaign Effective Fundraising Nonprofit 98

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2011

We have designed and been delivering “ Friending the Finish Line ” with the goals of having organizations create an integrated social media strategy into their overall communications plan and as a way to accelerate the progress of their children’s health care advocacy work and create a peer networked learning community.

Social Media 97

Social Media Training Train Network 97

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 19, 2012

The most important thing to remember is that being successful, especially with ads, depends on using measurement and metrics to learn as Taryn’s point number for suggests. Taryn Degnan is the Manager of Social Media and Online Community at Common Sense Media. If you build it, they will come… but what if they don’t?

Facebook 130

Facebook Los Angeles San Francisco Demographics 130

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 30, 2009

Beth Dunn’s presentation covers the basics, complete with case studies, and suggests Quick start and Advanced Quick Start tactics to launch your nonprofit into social media. Use metrics to discover what works and what doesn’t. Tips and Case Studies Who’s Doing What, Where, and How? Listen first.

Slideshare 56

Slideshare Social Media Profit Case Study 56

Amy Sample Ward

DECEMBER 3, 2012

I recently got my copy of Measuring the Networked Nonprofit by Beth Kanter and Katie Delahaye Paine. In the foreward, Beth and Katie say that “measurement is the secret sauce; we provide the recipe.” Here’s a case study of my own! ” And that they do! To Link or Not to Link.

Measure 222

Measure Review Network Case Study 222

Amy Sample Ward

MAY 14, 2009

We provide a supportive network for the vibrant and thriving community of women in technology professions by giving women an open platform to share their talents, experiences, and insights. You can embed Google Earth into your website to present information to your community that really helps tell the story of your work and your issue.

Tools 100

Tools Tech Map Case Study 100

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Learn to use the tools that help you measure success. Do research first and implement one presence at a time with specific goals and metrics. Take Breaks.

Awareness 100

Awareness Tips Social Media RSS 100

Care2

APRIL 13, 2010

Rule #3: The smaller the metric you are measuring, the bigger sample you are going to need. Their session broke out in the second half into groups discussing specific cases from the participants experience. It’s also important to ensure sample sizes will give statistically significant results.

Conference 61

Conference Sample Technology NTC 61

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

Perhaps you're looking to make your strategy more effective, less time consuming, or see measurable results. Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Learn to use the tools that help you measure success.

Social Media 98

Social Media Media Tips Social 98

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 11, 2008

I was delighted to discover that Sea World worked with Kami Huyse to reach out to a community called ??? Jeremiah Owyang posted this case study about how they used YouTube and Flickr to share their media and encouraged the community to create content. What are your communications objectives? Andy Goodman).

Florida 50

Florida ROI Metrics Social Media 50

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

We also discussed that it would be useful to have a map or fuller array of case studies that illustrate how the data might be used for different interventions. We brainstormed a few: Real-Time evaluation of communications strategy for a nonprofit or foundation. Crisis communication strategy. Disaster work.

Social Media 100

Social Media Channel Data Media 100

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

Nonprofit Social Media ROI and Adoption Issues The meme of the last week continues with a look at specific metrics like engagement. A short case study about the Nature Conservancy uses e-metrics. " What do you think about measuring social media? Tools and Strategy Google Earth for Green Activism.

Convio 50

Convio API Nptech Summary 50

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Success Metrics for Your Social Fundraising Plan. Bloggers Who Create Community Award.

ROI 50

ROI Widget Metrics Cambodia 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

I will also continue to write case studies, step-by-steps instructional pieces, and trend pieces. Mapping Metrics to Social Media Strategy: This wiki will be retooled to go deeper in more specific metrics linked to strategy. Social Media and Nonprofits: ROI Case Study Slam NTC in 2008. score out of 5.0).

Goal 50

Goal ROI Wiki Metrics 50

Tech Soup

APRIL 1, 2014

reviewing email and e-newsletter metrics. I attended one session on email marketing, which touched on some best practices for fundraising emails and letters of appeal, but also went into the many ways in which email marketing feeds into community engagement, donor engagement, and messaging consistency from email to website to other channels.

NTC 50

NTC Marketing Digital Strategy 50