Beth's Blog: How Nonprofits Can Use Social Media

MAY 27, 2015

Methods and Metrics for Assessing Civic Tech, Guest post by Anne Whatley, Network Impact. Designers of these civic tech platforms and apps are already measuring results, such as the number of users, and are very familiar with tools like Google Analytics. Hone in on your true scope of influence.

Metrics 50

Metrics Method Tech Government 50

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

I have been thinking a lot about actionable social media measurement strategies that are fit and trim and light on their feet! Inspired by the Measure Everything: Is Your Nonprofit Facebook Page Worth It? , You should also be thinking about what to measure and an efficient method for collecting that data before you begin.

Social Media 113

Social Media Measure Action Media 113

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 15, 2013

This post summarizes the sessions I facilitated or participated in related to “ Measuring the Networked Nonprofit ,” which included a book signing, panel discussion in the Beacon Lounge , and a workshop with co-author KD Paine. 2. Don’t Be A Zoombie Repeating the Mistakes of the Past.

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Measure Data Facilitation Teen 98

NTEN

JUNE 20, 2011

This allowed Stacey and the team to have real-time access to detailed metrics, making it possible to revise the messages & tactics on the fly. Since it does not require extra work or management by Epic Change, they may continue to offer it for their campaigns and measure any growth in interest.

Case Study 80

Case Study Tools Studies Community 80

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

While people are asking questions and sharing resources not related to the monthly theme (this month is measurement), quite a few are. The Social Media Measurement Checklist. The Challenges of Measurement : Getting Agreement on What To Measure. The Challenges of Measurement : Getting Agreement on What To Measure.

Measure 101

Measure Social Media Media Benchmark 101

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2011

Part of my work as Visiting Scholar at the David and Lucile Packard Foundation is facilitating several peer learning groups on social media measurement. The intent is to help grantees improve their social media practice through measurement and learning. What social media measurement pilot can best help move your practice forward?

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Measure Social Media Media Social 98

Qgiv

APRIL 9, 2024

You can use LinkedIn to connect with potential corporate partners, recruit volunteers, and share professional content like reports, case studies, or success stories. YouTube YouTube offers a platform for longer-form video content, which is great for sharing more in-depth stories, case studies, and event recordings.

Social Media 52

Social Media Media Guide Social 52

Care2

NOVEMBER 30, 2012

If you have not read Beth Kanter and KD Paine's awesome new book Measuring the Networked Nonprofit , then you must check out Care2's webinar on December 4th at 2PM ET led by Beth, Ashley Boyd of MomsRising, and Ryann Miller of Care2. The 7 steps of measurement. What you'll learn: How to lead with a networked mindset.

Measure 65

Measure Network Empowerment United States 65

Connection Cafe

JANUARY 8, 2019

As a results consultant I had the pleasure of working with the SEFCU team to design a measurement framework that enabled SEFCU to become more targeted and specific about how they wanted to invest their human and financial capital to ultimately be able to demonstrate their success toward their end desired result of “measuring lives improved”.

Case Study 26

Case Study Change Strategy Studies 26

Amy Sample Ward

MARCH 2, 2009

Many organizations struggle with the idea of ROI and metrics when it comes to social media because so much of it feels, well, untouchable. So now, finally, we get to the metrics. By charting out the problems, strategies, benefits, and values first, we give ourselves a better picture to pull out metrics.

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ROI Case Study Metrics Student 135

Forum One

JULY 13, 2022

The online platform provides metrics on over 40 measures of health and drivers of health for over 750 cities across the U.S. While full data sets are made available and used extensively by researchers and city governments, City Health Dashboard has learned that simply providing data isn’t enough. Know your audience.

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Story Data Storytelling Lesson 67

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 29, 2008

I'm beginning to post the slides and detailed notes from the session at NTC08 here on my blog and on my Social Media Metrics Wikispace. What do we mean by metrics, measurement, and ROI? What are the challenges in measuring the success of social media? No standardized metrics for social media (yet).

Case Study 50

Case Study ROI Social Media Wikispaces 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 26, 2013

The process of linking results to key performance indicators and associated metrics it is like hooking up a big TV. I really like the 7 steps of measurement for their simple elegance and how they can be used to measure social media or anything for that matter. What are your measurable objectives?

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Results Metrics Measure Associations 97

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 26, 2008

I've been in brainstorm mode for a panel called Social and Nonprofits ROI: Case Study Slam that I submitted. This is a new and improved version of the Social Media Case Study Slam I organized at the NTC last year. I will do an overview connecting the idea of metrics to poetry. " organized by Kami Huyse.

Case Study 50

Case Study ROI Social Media Studies 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 7, 2008

IN two weeks, I will have the honor of presenting at the E-Metrics Conference with Jonathon Coleman, Nature Conservancy and Laura Lee Dooley. World Resources Institute - two of the savvy and smart nonprofit social media practitioners who are also metrics geeks.    Laura will focus on Twitter and measuring success. 

Metrics 56

Metrics ROI Community Help 56

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 1, 2012

” The sense-making part is so important! And, one of the questions that keeps coming up is “How do we get our board or senior staff off their addiction to the wrong metrics, like views?” ” You have to show the connection between the metric and what matters! The Honest Looser Award.

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Reddit Data Time DC 98

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 24, 2008

I would have liked to have added these questions to the Social Media ROI Case Study Slam panel, maybe for future reiterations. Rachel goes on to say, that "The things he can measure easily (activity) are not the things that provide insight into the real value to the organization.

Social Media 50

Social Media Measure Media Effective 50

Whole Whale

SEPTEMBER 8, 2023

Put a human face on the cause through case studies, testimonials, and videos. Study email subject lines and opening sentences that motivate instant open rates. The metrics showed the ads were not effectively driving growth. Growing your community of supporters is the only measure that matters.

Lesson 59

Lesson Fundraising Digital Test 59

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 7, 2013

In this survey sample of 170 nonprofits receiving $5 million or more in foundation funding, they use performance measurement data as a management tool. The report does not include any examples or mini-case studies what data these nonprofits are using to inform their understanding of their progress and efforts to improve on an ongoing basis.

Data 111

Data Measure Sample Seattle 111

Amy Sample Ward

MARCH 14, 2010

We’ll be facilitating a conversation, more than doing a formal presentation, and will focus on the power of crowdsourcing (using our own case study from conducting the Social Media for Social Good case study competition) and the application of social media in nonprofit program delivery.

Community 207

Community Case Study Haiti Social Media 207

Amy Sample Ward

NOVEMBER 5, 2012

One of the key metrics we obsess over is the referral rate organizations are experiencing from their ActionSprout campaigns. Case Study: ActionSprout and David Suzuki Foundation. Last week, we launched one of the most important pieces of the system for our team; the back-end analytics dashboard.

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Comment Share Support Facebook 259

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 15, 2008

I get very nervous with terms like metrics and ROI because they often lead to people thinking that there is one right measure, that is too often financial, that will be the silver bullet of success. Alas, measurement is a slow, learning process that takes time and energy.

Metrics 50

Metrics Learning ROI NTC 50

Connection Cafe

OCTOBER 13, 2020

In this post, we will explore some of the major steps to creating effective community health initiatives, and share one case study. CASE STUDY: Inspira Health Network and Partners Tackle Pediatric Obesity. Critically, these programs also measure outcomes over time through Inspira’s electronic medical record.

Community 49

Community Effective Create New Jersey 49

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 14, 2009

Over two years ago, I made a screencast about Web Analytics for Nonprofits that covered the basics of using google analytics, web metrics, and some nonprofit case studies featuring Laura White and the Idealist. I've learned a lot about metrics from Avinash. Avinash has just published his second book, Web Analytics 2.0.

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Analytics Web Screencast Metrics 94

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 29, 2008

E-Metrics: Followers, Friends, and Fans - Expanding Your Online Community View SlideShare presentation or Upload your own.   In that post, he describes one technique - make yourself a public case study.  And once you jump into social media, how do you track and measure success? tags: blogging nptech ).

Digg 88

Digg ROI Twitter Slides 88

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 22, 2009

It's still too early to measure success in aggregate dollars per donor. Allison suggests that we're looking at the wrong metric - we should be measuring success using awareness not dollars. So does the GummyPrint blog who shared this case study of their work on Facebook Causes.

Washington 85

Washington Metrics Facebook Donor 85

Beneblog: Technology Meets Society

MAY 16, 2010

Miradi is the first software program designed especially by and for conservation planners based on a common set of environmental metrics. Miradi is a joint venture between Benetech and the Conservation Measures Partnership (CMP), a consortium of global environmental organizations committed to improving the practice of conservation.

Norway 133

Norway Conservancy Sweden Software 133

Amy Sample Ward

SEPTEMBER 13, 2011

Groupon Case Study: Jolkona’s Groupon Experiment | Community Organizer 2.0 – Check out this great interview by Debra Askanase with Laura Kimball, discussing their experiment using Groupon! What contextual factors lead to these different outcomes? Why does one factor win out over others when all three are in play?"

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Web Seattle Pledge Bookmarking 114

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 31, 2008

s choice award Number of youtube video views of winning submission MEASUREMENT TOOLS - tangible Sourced links for new list names from marketing ??? to quantify engagement PROCESS / STRATEGY Measuring buzz -link love ??? to quantify ROI Page views from our stats program & Video view count from youtube ???

Case Study 50

Case Study ROI Social Media Contest 50

Amy Sample Ward

JUNE 3, 2010

What are your favorite examples or case studies where this is really working? What metrics are valuable in measuring success of social media tools for organizing? What are the online community organizing best practices from your experience? What roles are important in online community organizing?

Local 145

Local Community Organization Netsquared 145

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2012

Purposeful Measurement to Inform Replication. Grantee organizations will measure what matters. Social media can be filled with metrics to track results. But not all metrics are equally valuable, and choosing the measurements that matter can be complicated.

Pakistan 111

Pakistan NGO Network Exercise 111

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 7, 2012

Business plans are not difficult to measure and the process is a discipline process of asking questions. How will they measure success? So, articulated success metrics for a networked strategy is also important. Do you have a measurement system to help you track impact along the way and improve what you’re doing?

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Review Business Nonprofit Measure 106

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 28, 2012

We’d like to try to benchmark it against other disruptive pinterest campaigns but we’re not sure there is a good comparison case study. We predicted it might be smaller as the campaign is disruptive to the usual pinterest pattern. Please tell us if you know of one! Pinterest has only been around for short time.

Sierra Leone 126

Sierra Leone Case Study Benchmark Comparison 126

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2011

Grantees get better at communication, proactive planning, partner engagement, message discipline and social media integration and measurement. Grantees get better results integrating Facebook, Twitter, and other social media channels best practices and measurement. Learning and Metrics. Content Curation on Twitter.

Social Media 97

Social Media Training Train Network 97

Amy Sample Ward

SEPTEMBER 20, 2010

Having tools in place to help you monitor, measure, and evaluate your work in real time will help you be more successful with your campaign, better engage with the community, and make more lasting change in the long run. While they aren’t the most comprehensive of reports, there is no point in ignoring free metrics!

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Tools Tech Map RSS 162

Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2012

The framework is a social media maturity of practice model called “Crawl, Walk, Run, Fly” Maturity of Social Media and is featured in my next book, Measuring the Networked Nonprofit. Use of counting metrics. Assessment Framework and Theory of Change. Written social media policy. Strategic integration into children’s health advocacy.

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Network Build Learning Strategy 97

Care2

MAY 27, 2009

The trouble with social media thus far has been that it’s been difficult for practitioners measure its efficacy. Some Basic 101 Resources and Metrics ROI = What you spent divided by what you got out of your investment The metrics for measuring ROI can be extremely varied. Here are a few examples.

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ROI Social Media Media Social 59