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Challenging Conversations—Tackling Risk

.orgSource

These conversations are limited to bottom-line issues. The conversation can easily devolve into unproductive speculation. Evaluating where the blind spots lie in your organization is one way to begin approaching these difficult conversations. In a Harvard Business Review Article , authors Robert S. Sig is right.

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How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

To make the most of new features, nonprofits must know how to create and track conversions in GA4. Accurately measuring the performance of marketing efforts is crucial for nonprofits to evaluate and optimise their strategies to make the most of precious resources. What is a GA4 Conversion? How people are using their website.

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Be Prepared to Deliver Digital Value

.orgSource

In 2018, my business partner, Kevin Ordonez, and I wrote our book, “Association 4.0—Positioning The organization is active in government advocacy and technical standards, conducts national and regional educational networking conferences, and produces the Furnaces North America business exposition every other year. I’ll offer a caveat.

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For Positive Outcomes, Hold a Mirror Up to Board Performance

.orgSource

Even with a friendly name like “feedback, check-in, or coaching,” a performance evaluation can be uncomfortable, or possibly downright scary. That’s probably why more organizations don’t have a process for evaluating the board of directors, or if they do, that assessment is not continuous. I’ll get on my Association 4.0

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Top 10 Reasons to Have a Strategic Marketing Plan

Byte Technology

If you are a small business, you’ve no doubt completed your annual budget and hopefully your business plan for the new year. You can do it that way – but ideally you would have your business plan drafted, then your marketing plan drafted, and then your budget. It’s the end of the year. To Know Where Your Money is Going.

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Why and How to Implement a 4-Day Workweek in 2025

Nonprofit Tech for Good

Thousands of companies around the world have been evaluating the four-day workweek because of burnout, productivity, worker retention, concerns about commuting, and even to address sustainability and climate change. This changed the national conversation about what workers are entitled to given all the demands on their labor.

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Get Your Small Business on the Map: 5 Digital Marketing Tips

Nonprofits Source

If your small business doesn’t have a clear marketing strategy, you could be missing out on the opportunity to cultivate a strong digital presence and promote meaningful engagement. Whether you own a pet-care business , bookstore, or flower shop, these five tips will help put your small business on the digital map.

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