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A Comprehensive Guide to Evaluating the Effectiveness of Your Nonprofit’s Google Ad Grants Campaign

Nonprofit Tech for Good

3) Conversions : This is one of the most important metrics to analyze if you set up conversion actions in your account. For example, if you set up a conversion action for when someone donates to your nonprofit, you will be able to see the campaign, ad group, keyword, search term, and ad copy that led to that conversion!

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10 Things to Look for When Evaluating a Grant Proposal

sgEngage

Ensuring that your foundation makes impactful grants to the right nonprofit partners starts with a thorough proposal evaluation. To help you better review submissions so that you are set up for success, here are 10 items you should look for as you evaluate your grant applications. Measurement Plan. Detailed Budget.

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Top 10 Reasons to Have a Strategic Marketing Plan

Byte Technology

In conversations with digital advertising agencies, they’ll admit that some clients simply throw money at them because they have a fluid budget. That makes it challenging for the agency to show adequate ROI or valuable conversions to their client when there is no strategy behind the advertising spend. To See The Big Picture.

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Strategies to utilize your online community platform for better board management

Nimble AMS

Read our blog for strategies to get st arted. Creating a central place for conversations is a great way to encourage discussion about your meeting agenda and keep the conversation flowing after the latest board meeting. Begin by sorting your board members and leadership teams into subgroups of your online community.

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Blackbaud Luminate Online® Benchmark Report Highlights

sgEngage

It’s also a valuable tool to help nonprofits evaluate their results by giving them a comparison point for their performance against organizations of similar sizes and issue areas. The post Blackbaud Luminate Online® Benchmark Report Highlights first appeared on The ENGAGE Blog.

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How To Evaluate Your Customer Service Phone Team

Eric Jacobsen Blog

Every business leader should periodically call his/her company to observe how their customers are being treated by their employees -- because, all too often a phone conversation becomes a customer turnoff rather than a relationship builder. Timm that you can use to evaluate your organization's customer service via the phone: 1.

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What Are You Really Asking? A Checklist for Grantmakers

sgEngage

In this blog post, we will share some insights and best practices from our recent webinar, Change Up Your Questions: Exploring and Shaping What You Ask Grantees and How You Ask Them , where Marshall Ginn of Capital Philanthropy discussed how to evaluate and improve your application questions. But are you asking the right questions?