Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. It’s clear to us from this year’s report, that digital engagement has taken some important leaps forward for nonprofits of all shapes and sizes. per dollar in online revenue.

Benchmark 62

Benchmark Digital Trend Report 62

EveryAction

MAY 30, 2023

Before you get too far, don’t forget about a marketing plan! Your technology can help you build a solid virtual turnout by supporting an omni-channel marketing campaign to promote your event—this is an effective strategy for delivering your message to your audience wherever they are.

Virtual 163

Virtual Advocacy Channel Mobile 163

sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4% Are there 2020 trends that we will continue to see in 2022?

Online 93

Online Fundraising Benchmark Adwords 93

Bloomerang

AUGUST 21, 2023

This post describes actions you can take to implement the findings of Bloomerang’s 2023 Fundraising Planning and Climate Report. General guidance for fundraisers Here is general guidance on actions fundraisers can take based on fundraising trends and best practices drawn from the report.

Action 73

Action Report Practice Fundraising 73

Association Analytics

SEPTEMBER 22, 2021

According to Marketing General Incorporated’s 2021 Marketing Benchmarking Report, 50% of associations surveyed believe lack of engagement is the top reason members didn’t renew. Because engagement is critical to retaining members, many associations are using a member engagement score to track and build loyalty.

Aggregator 169

Aggregator Associations Activities Active 169

Bloomerang

AUGUST 16, 2021

Investing in digital-first fundraising and marketing communications. Mastering relevant content marketing. Start with benchmark data. Luckily, there are a number of great reports available to help you set a benchmark against industry averages. Track your own data. Let’s say you’re a food bank. Same as above.

Analytics 122

Analytics Strategy Fundraising Benchmark 122

Media Cause

MAY 8, 2023

Advertising can be an effective way to help grow your nonprofit’ s digital footprint, complement your current organic marketing efforts, and be an essential, part of your integrated marketing strategy. There are tons of online resources that share benchmarks for specific channels and industries—like Wordstream and TechSoup.

Tips 52

Tips Organization Channel Benchmark 52

NetWits

APRIL 6, 2012

While we were there, Blackbaud, NTEN and Common Knowledge released the 2012 Nonprofit Social Networking Benchmark Report. As social media, marketing and communications, and fundraising types continue to download and read the report we’re seeing more interest in the value nonprofits are placing on a Facebook Like (i.e.

Facebook 241

Facebook San Francisco Benchmark NTEN 241

Nimble AMS

AUGUST 25, 2021

It’s the leading AMS system built on the Salesforce CRM platform, which means you get a powerful set of membership management features, plus modern capabilities, including artificial intelligence and process automation, and a detailed view of your members that supports data-based decision making and targeted member marketing and engagement.

Associations 123

Associations Industry Studies Benchmark 123

Nonprofit Tech for Good

APRIL 10, 2022

This is the ninth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. You can export monthly reports to track new followers, profile visits, and engagement metrics such as total likes, retweets, mentions, and replies. Twitter Newsletters.

Twitter 355

Twitter Practice Social Media Nonprofit 355

M+R

JUNE 10, 2021

A quick reminder: email opens are tracked by tiny image pixels embedded in the content. In SparkPost’s 2021 Benchmark report, almost 40% of all opens and clicks came from an Apple Mail app client (25.7% Email marketers in the nonprofit and for-profit sectors will continue to experiment and innovate. on iPhone, 9.6%

Rate 122

Rate email Open Change 122

sgEngage

NOVEMBER 10, 2023

Recurring Donation Benefits Here are some additional ways recurring donations benefit nonprofit organizations: Attracts New Donors Attracting new donors is a challenging process that involves time-consuming marketing outreach and financial investment. Generate scheduled analytic reports and set task reminders to encourage recurring donations.

Donation 52

Donation Blackbaud Retention Gift 52

M+R

JUNE 22, 2021

June 24, 2–3:30pm ET: “2021 M+R Benchmarks: A Deep Dive” with The Nonprofit Alliance. This year’s annual M+R Benchmarks Study includes front-page news, long-form analysis, mild-mannered reporting, and even a crossword puzzle all about the newest news and topical trends affecting nonprofit digital marketing, advocacy, and fundraising. .

Benchmark 52

Benchmark Studies Digital Analysis 52

Bloomerang

DECEMBER 19, 2023

67% of nonprofits use a constituent relationship management system (CRM) to track donations and manage supporter communications. That’s just the start—nonprofit software tools come in many varieties, offering support for marketing, event planning, form building, and much more. Software solutions keep the nonprofit sector in motion.

Software 84

Software Free Tools Adobe 84

Amy Sample Ward

MAY 17, 2011

I shared results from the newest eNonprofit Benchmarks Study from NTEN and M+R Strategic Services. Events – people that attended an event are more likely to care about follow up than the rest of your list so be sure you track who came so you can share pictures, details or next steps.

email 169

email Marketing Nebraska Omaha 169

M+R

JUNE 5, 2023

As digital citizens break off into smaller and smaller communities — and have seen every type of marketing copy and tactic in the book — organizations and institutions need new inroads. Looking for benchmarks? We’ve got some Benchmarks. Receptive and swayable audiences are becoming harder and harder to reach. Enter: influencers.

Conservancy 82

Conservancy Influence Mail Headline 82

Classy

JULY 28, 2021

Our latest report, The State of Modern Philanthropy 2021 , elevated data trends from over 4,800 nonprofits to consider when establishing a modern donation experience. Download the full report to dive deeper into these insights, as well as many more. Track Top Donor Acquisition Days. See What’s New In Fundraising.

Experiment 93

Experiment Donation Ideas Create 93

Bloomerang

MARCH 30, 2023

However, if your goal is SMART—specific, measurable, attainable, relevant, and time-bound—you’ll have a clear benchmark to work toward and measure progress. These goals are specific and have a clear timeline for completion, giving the nonprofit team a clear and attainable benchmark to strive for. Create a leadership team.

Volunteer 87

Volunteer Program Roles Training 87

Whole Whale

JANUARY 28, 2023

According to tracking for 20,000 top podcasts, the listeners have tripled in monthly podcast listeners over the past 5 years to 75 million (RawVoice). Once this file is downloaded by a user’s device, your ability to track what they do with that file falls off of a cliff. Trying to track podcasts is pretty similar.

Podcast 52

Podcast Measure Feeds Plugin 52

Connection Cafe

JANUARY 11, 2017

It’s a new year and that means a new, comprehensive benchmark report on the performance of nonprofits using Luminate Online. After working in digital fundraising and marketing for over 8 years, I’ve learned the power of numbers. Data showcases impact and lets us know how far off/on track we are.

Benchmark 20

Benchmark Online Analytics Beginner 20

Pamela Grow

JUNE 28, 2023

According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! Well, here’s another mind-blowing stat: Radicati Group reports that there are over 4 billion email users worldwide, and that number is projected to reach 4.6 The numbers don’t lie! But what about reach? billion by 2025.

email 52

email Rate ROI Social Media 52

Connection Cafe

JULY 15, 2015

Over the past few years, we’ve witnessed a surge in content marketing in the nonprofit world. But what makes for a successful content marketing plan? We’re Partnering with The Content Marketing Institute (CMI) Again! They’ve been producing a similar report for the business world for years.

Benchmark 20

Benchmark Survey Content Marketing 20

Nonprofits Source

OCTOBER 4, 2023

CSR software is a technology solution designed to help businesses manage, measure, and report on their CSR and sustainability initiatives. These platforms serve as centralized platforms to streamline the collection, analysis, and reporting of data related to a company’s social, environmental, and ethical performance.

Software 52

Software Business Guide Companies 52

Givinga

FEBRUARY 26, 2019

Over a 15-year period, corporate responsibility (CR) can increase a company’s market value by 6 percent¹. In cases where companies foster strong relationships with external stakeholders, the effect is even stronger: brands that are active with corporate responsibility initiatives see 40-80 percent more market value growth.

Profit 45

Profit Software Benchmark Student 45

Nonprofit Tech for Good

JUNE 23, 2020

This is the fourth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. According to the 2020 Benchmarks Report , revenue from monthly gifts increased by 22% in 2019 and now accounts for 17% of all online revenue for nonprofits.

Practice 339

Practice Online Fundraising Nonprofit 339

Connection Cafe

NOVEMBER 7, 2014

Nonprofit marketers are doing more with content marketing – and feeling more confident about their effectiveness. It’s exciting to see how nonprofit professionals continue to embrace content marketing. Sixty-one percent are using content marketing and sixty-nine percent are creating more content than they did one year ago.

Content 45

Content Storytelling Marketing Chart 45

DNL OmniMedia

DECEMBER 13, 2021

It’s crucial that you choose the right CRM solution for your nonprofit, but that can be significantly more difficult when there are multiple strong contenders on the market to choose between. Depending on the solution, features may include: Reporting automation. Marketing campaign management. Donor management.

Blackbaud 52

Blackbaud Nonprofit Summary Comparison 52

DNL OmniMedia

OCTOBER 13, 2020

Each step you take with a prospect, from the first communication to receiving a gift, needs to be carefully tracked and planned for. In the nonprofit world, this tracking process is referred to as moves management. For example, calling the donor, scheduling lunch meetings, and sending thank-you notes and marketing emails.

Effective 98

Effective Management Guide Fundraising 98

DNL OmniMedia

FEBRUARY 11, 2021

It can sit on top of any CRM solution, Blackbaud or otherwise, and is focused on helping your team identify, set, and monitor goals and benchmark performance against internal and industry peers. But, that’s significantly more difficult when gift officers aren’t interested in logging and tracking that data. Peer Benchmarking.

Blackbaud 52

Blackbaud Guide Management Fundraising 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

Observation is not just scanning or browsing, but looking at another organization’s practice with a critical thinking lens and gaining insights. Along with benchmarking – that is comparing your organization’s numbers with an industry average or simply another similar organization or two is great.

Charity 128

Charity Lesson Marketing Digital 128

Bloomerang

MAY 31, 2022

Keep in mind that successfully carrying out a powerful fundraising strategy requires a strong partnership between your organization’s marketing and fundraising staff. A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. Email marketing software.

Strategy 103

Strategy Develop Fundraising Nonprofit 103

Care2

MARCH 26, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Given the slow down, nonprofits should continue to track their own quarterly results and plan accordingly.

Convio 31

Convio Benchmark Studies Social Media 31

Bloomerang

NOVEMBER 16, 2023

According to the M+R Benchmarks 2023 report , 62% of nonprofits used text messaging for fundraising purposes in 2022. If momentum starts to slow down, try out new outbound messages or new cross-platform marketing techniques to secure more gifts. Plus, text messaging subscriber list size grew by 11%.

Mobile 56

Mobile Guide Giving Fundraising 56

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 6, 2013

With the digital communications landscape evolving at light speed we wanted to track challenges, leadership attitudes, measurement strategies and 2014 investment plans. A strong signal that social media will remain a fixture in the marketing toolkit of arts organization nationwide. Management attitudes. keep spending level.

Social Media 106

Social Media Arts Social Attitude 106

Whole Whale

AUGUST 25, 2021

Giving Report. Giving Report. “The increase in giving in 2017 was generated in part by increases in the stock market, as evidenced by the nearly 20 percent growth in the S&P 500. Giving by foundations and giving by corporations were buoyed by the strong run of the stock market in the past few years. 2016 Stats.

Stats 96

Stats Trend Mail Fundraising 96

Nonprofit Tech for Good

FEBRUARY 12, 2020

According to the Global Trends in Giving Report , 27% of online donors say that email is the tool that most inspires them to give (social media 29%, 18% website, 12% print). What looks good on a mobile device often looks even better on desktop and laptop computers, and all email marketing services offer responsive email templates.

email 363

email Practice Marketing Newsletter 363

Care2

MARCH 28, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Check out the full study here.

Benchmark 28

Benchmark Convio Social Media Online 28