The MatrixFiles

MARCH 25, 2024

But associations also use their AMS to track event registrations, purchases, advertising, subscriptions, and sponsorships. Historically, associations view their AMS as merely a cost center: technology with a fancy price tag to track what the association and members are doing. Are you tracking abandons in Google Analytics?

Generation 264

Generation Registration Associations Amazon 264

sgEngage

MARCH 8, 2024

The 16th annual Blackbaud Luminate Online Benchmark Report is here! We look forward to this report every year. To encourage you to download and read the full report , we are sharing a few highlights we think you will find particularly compelling.

Benchmark 81

Benchmark Blackbaud Report Online 81

Nonprofit Tech for Good

JUNE 1, 2021

The 2021 Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. Of those, 93% use an email marketing service, such as MailChimp or ConstantContact, to send their email newsletters.

email 336

email Marketing Digital Data 336

sgEngage

MARCH 13, 2024

The 12th edition of the Blackbaud Peer-to-Peer Benchmark Report is here! This report compares peer-to-peer (P2P) fundraising data from 2020, 2021, and 2022. We encourage you to read the full report where we dive into these questions and more. Download the full Blackbaud Peer-to-Peer Benchmark Report today.

Blackbaud 80

Blackbaud Report Fundraising Benchmark 80

Nonprofit Tech for Good

MARCH 3, 2024

By Stephanie Wallace , Marketing Specialist, Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. It was a time-consuming process that was prone to mistakes, making it tough to stay organized and keep track of everything.

Grant 219

Grant Software Trend Fund 219

Nonprofit Tech for Good

APRIL 2, 2020

By Josh Kashorek , Director of Marketing at Journity , and advocate for using data to create high-performance nonprofit marketing campaigns. They also have a responsibility to their donors to spend their resources wisely – especially when it comes to things like marketing and communications that often get put on the back burner.

Metrics 317

Metrics Digital Marketing Retention 317

Neon CRM

JUNE 20, 2023

However, with the right tools and strategies for tracking in-kind donations for nonprofits, your organization can benefit from them while avoiding potential pitfalls. It’s easier to value these items as they typically have a straightforward fair market value. What Are In-Kind Donations (and Should You Take Them)?

Track 52

Track Donation Guide Laptop 52

Media Cause

MAY 31, 2023

On the surface, it makes sense that privacy and tracking would be at the bottom of a marketer’s task list. But if you engage in targeted advertising or use Google Analytics to track website visitors, privacy-first marketing should be a priority for your organization. What is Privacy-First Marketing?

Marketing 52

Marketing Plugin Policy Track 52

Whole Whale

JUNE 21, 2023

Lead tracking software is common in the business-to-business (B2B) world where sales teams need to know the when/where/who of companies checking out their online resources. Company-level Lead Tracking These tools leverage the IP, cookies and network information of visitors to your website to show a top-level view of company activity.

Track 52

Track Software Donor API 52

Bloomerang

MARCH 4, 2024

Fundraisers often have a love/hate relationship with fundraising CRM reports. Picture this: your donor data and fundraising trends reports are due, but instead of the usual stress, you’re calm, prepared, and even proud of what you’re about to submit. Let’s find out how to achieve that level of reporting Zen consistently.

Report 60

Report Effective Fundraising Template 60

sgEngage

APRIL 8, 2024

All in unrestricted funds with no reporting necessary. While nonprofits will hopefully see an increase in unrestricted funds—and a decrease in burdensome reporting requirements—as part of this and other movements, good nonprofit accounting principles still apply. They don’t come with any direction or reporting requirements.

Fund 78

Fund Chart Grant Track 78

Media Cause

NOVEMBER 15, 2022

UTMs, or urchin tracking modules, are tags that allow you to better understand where your web traffic is coming from and how supporters get to your site. While they are most commonly utilized within Google Analytics ( soon to be GA4 ), you can also apply these parameters in many other marketing platforms, such as Hubspot.

Track 52

Track Guidelines Practice Channel 52

Nonprofit Tech for Good

DECEMBER 4, 2023

This is the first webinar in a series of three required to earn a Certificate in Social Media Marketing & Fundraising from Nonprofit Tech for Good. Visit GoToWebinar’s Attendee System Check for information on how to join and attend this webinar.

Social Media 208

Social Media Strategy Media Social 208

Media Cause

FEBRUARY 1, 2024

In today’s increasingly digital world, marketers rely on online platforms to plan, implement, build, execute, and measure their campaigns. There is no way to avoid using a marketing platform online—this reality brought about the term marketing technology or MarTech. Simply put, MarTech is marketing!

Marketing 59

Marketing Platform Social Media Aggregator 59

Nonprofit Tech for Good

OCTOBER 12, 2022

According to the Giving USA 2022 Report , giving by foundations to nonprofit organizations grew by 3.4% Our new Certificate in Social Media Marketing & Fundraising program covers the fundamentals of social media marketing and fundraising for your nonprofit. in 2021 to $90.88 Grants.gov :: grants.gov. Government.

Grant 340

Grant Research Tools United States 340

Nonprofit Tech for Good

MAY 13, 2022

With many ongoing marketing initiatives, whenever you see a boost in performance, it is fair to be wondering: was it that Facebook post that did really well, or are they all coming from the petition you’re running? The folks at Reforge say ‘attribution is the practice of understanding how you assign credit to marketing initiatives’.

Donor 293

Donor Track Campaign Facebook 293

Nonprofit Tech for Good

FEBRUARY 6, 2022

Nonprofits have assets but instead of owners having equity in the balance sheet, net assets are tracked for a nonprofit. Almost all organizations produce some sort of annual financial reporting, but it’s may not always be public information. How is Accounting Different for Nonprofits? has a different meaning?in At a university,?a

Software 307

Software Guide Award Grant 307

Neon CRM

AUGUST 24, 2023

This is where the increasing amount of nonprofit sector research reports can help. This article will dissect the different types of nonprofit sector reports you may come across in your own research. No matter what type of report you may end up utilizing for your own work, it is important to ask a few assessment questions.

Hype 52

Hype Research Marketing Benchmark 52

Bloomerang

OCTOBER 1, 2021

As a fundraising coordinator who prepares these reports, you work with this data every day. The last thing you want to do is waste their time and bog their donor reports down with unnecessary metrics. . Donor data to exclude from your report. Information to include in your donor report. Additional information to share.

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Report Data Donor Metrics 124

Bloomerang

AUGUST 21, 2023

This post describes actions you can take to implement the findings of Bloomerang’s 2023 Fundraising Planning and Climate Report. General guidance for fundraisers Here is general guidance on actions fundraisers can take based on fundraising trends and best practices drawn from the report.

Action 77

Action Report Practice Fundraising 77

Nonprofit Tech for Good

MAY 30, 2022

Topics include: The role of social media content in digital marketing and fundraising. How to create an editorial calendar and track and report success. Which social media platforms to prioritize for your nonprofit. How to create a consistent brand across social media platforms. How to grow your following on social media. <<

Social Media 197

Social Media Create Media Strategy 197

Byte Technology

MARCH 11, 2016

According to Louise Craft, digital marketing executive at Metric Mogul, Analytics “ensures marketers can make data led decisions to streamline their marketing efforts, increase their conversion rates and ultimately achieve their business goals.” Track Your Demographics. Go Custom with Report and Dashboards.

Analytics 100

Analytics Google Digital Marketing 100

OneCause

MARCH 14, 2023

It’s important to have an effective event fundraising marketing plan to save time and execute flawless fundraisers. In order for it to be a success, the event needs to be marketed effectively before, during, and even after all of the guests have gone home. What marketing channels should we use?

Marketing 52

Marketing Guide Fundraising Nonprofit 52

Nonprofit Tech for Good

MAY 5, 2022

Nonprofit managers can show the board (and others) that the organization has maximized efficiencies by accurately measuring the amount (and types) of resources going to marketing and fundraising activities. Why Reporting Matters to Board Members. How to Best Illustrate ROI.

ROI 340

ROI Demonstration Metrics Analysis 340

Association Analytics

JUNE 21, 2023

If you’re struggling to find someone to share your data woes with, we’re here to help you decipher the signs and get you back on track. Older models tended to be AMS-centric, leading to siloed data, static reports, and that trapped feeling. But when it comes to a troubling relationship with your data, can you turn to those same people?

Associations 319

Associations Challenge Data Taxonomy 319

Cloud 4 Good

MAY 5, 2022

As good marketers, it’s our job to ensure that our subscribers are receiving the content they want, at the time that’s right for them. This also helps to foster trust with your prospects, as it demonstrates care about their choices rather than just blanketing them with marketing emails that don’t speak to the topics relevant to them.

email 82

email Marketing Communication Template 82

Nonprofit Tech for Good

AUGUST 29, 2022

Now let’s take a moment to consider this value in terms of fundraising, marketing, and program execution. Most nonprofits use marketing tactics to recruit, like emails, social media posts, blog posts, and web pages. Or, perhaps one of your volunteers works for a marketing agency and would like to help your nonprofit with its marketing.

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Volunteer Management Tips Application 281

TechImpact

AUGUST 21, 2014

What we do know, is that marketers around the world, in the for profit and nonprofit world alike, are turning to storytelling, content marketing, and social media to engage and connect with target audiences. The truth is, data and analytics is what makes content marketing what it is. This happens. Social sharing. Share volume.

Content 129

Content Marketing Storytelling Analytics 129

Nimble AMS

JULY 9, 2023

Fíonta’s proven track record in delivering exceptional Salesforce solutions and their deep understanding of associations make them an ideal partner,” said Jeffrey Golembiewski, VP, Business Solutions & Partnerships at Nimble AMS. What attracts Fíonta to Nimble AMS and Salesforce?

Associations 123

Associations Adopt DC Washington 123

Nonprofit Tech for Good

APRIL 17, 2021

” High customer retention rates can help a company spend less on marketing, improve the overall lifetime value of a customer, and earn more referrals. 3) Reporting Is Everything! Perhaps one of the most important tactics of a stewardship strategy is reporting. Reporting doesn’t have to be extensive, just deliberate.

Help 274

Help Retention Tips Template 274

Greater Giving

JULY 24, 2023

In this guide, we’ll review three ways your fundraising software can help your nonprofit maintain compliance: Activity data Donation tracking Volunteer tools Fundraising events of all types require careful data tracking, but donations made at an auction are especially complex to manage and record.

Software 97

Software Fundraising Files Nonprofit 97

Charity Village

MARCH 28, 2022

A new report authored by Ron Kneebone and Margarita Wilkins, from the School of Public Policy at The University of Calgary, identifies the extent to which food bank visits may be directly associated with changes in government policies.

Policy 40

Policy Government Associations Report 40

3rd Sector Labs

AUGUST 15, 2014

Using data to drive your digital marketing campaigns is essential. Without the discipline of data, your digital marketing success is based more on hope than strategy and execution. Our corporate marketers understand the criticality of data all too well, especially retailers. 3 simple data tips for better digital marketing.

Digital 138

Digital Data Marketing Org 138

sgEngage

DECEMBER 20, 2023

From creating a financial cushion to clearly managing your financial reporting, your finance team can create a strong foundation to help you weather whatever the new year has in store. But they often come with many strings attached—such as detailed reporting requirements. Tip 2: Review your scheduled reports.

Foundation 85

Foundation Build Grant Fund 85

Bloomerang

AUGUST 28, 2023

When it comes to donor data, there’s a lot to keep track of. A nonprofit CRM (also referred to as a donor management system ) is a software platform that allows nonprofits to store, update, and report on supporter data. Giving histories, gift amounts, and frequencies can reveal a lot about future willingness to give.

Nonprofit 94

Nonprofit Software Profile Donor 94

Bloomerang

MARCH 26, 2024

Also, be sure to set up more detailed reports for deeper analysis. The way you set up your dashboards and reports will depend on multiple factors, including your data analysis goals and what data you need to inform your analysis. Run final reports after your campaign has ended, and all donations have been entered.

Campaign 86

Campaign Tips Online Fundraising 86

Nonprofit Tech for Good

JANUARY 29, 2024

Her team at Cause Fokus uses empathy-based marketing to turn passive audiences into loyal advocates. Share financial reports, impact assessments, and breakdowns of where the funds go. The landscape of nonprofit fundraising has changed dramatically in 2024. Show Gratitude: Always express gratitude to your supporters.

Social Media 258

Social Media Organization Media Fundraising 258