Nonprofit Tech for Good

MAY 5, 2022

Nonprofit managers can show the board (and others) that the organization has maximized efficiencies by accurately measuring the amount (and types) of resources going to marketing and fundraising activities. How to Best Illustrate ROI. Any number of excellent software solutions and nonprofit tools exist to help with this kind of analysis.

ROI 336

ROI Demonstration Metrics Analysis 336

Nonprofit Tech for Good

AUGUST 6, 2023

By Jen Frazier , President at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive. During a year-end campaign, it’s essential to track and analyze data from these multiple channels.

Practice 240

Practice Fundraising Guide Channel 240

Qgiv

SEPTEMBER 2, 2022

Through extensive donor and market research, along with insights from supporters’ actual behaviors, she identifies ways fundraisers can leverage trends into enhanced programs and performance. And taking a wait-and-see approach to optimizing your marketing program is a sure-fire way to lag behind industry leaders. Follow the Leaders.

Strategy 52

Strategy Marketing Giving Ukraine 52

EveryAction

MAY 30, 2023

Before you get too far, don’t forget about a marketing plan! Your technology can help you build a solid virtual turnout by supporting an omni-channel marketing campaign to promote your event—this is an effective strategy for delivering your message to your audience wherever they are.

Virtual 163

Virtual Advocacy Channel Mobile 163

sgEngage

MARCH 13, 2024

The 12th edition of the Blackbaud Peer-to-Peer Benchmark Report is here! Putting Benchmarks into Action So, what does all this mean for nonprofit P2P marketers and fundraisers? Download the full Blackbaud Peer-to-Peer Benchmark Report today. So, we were curious: What would the data tell us about three key questions?

Blackbaud 76

Blackbaud Report Fundraising Benchmark 76

Association Analytics

MAY 20, 2024

Is there an entirely new market you should explore? Expand your reach even further by targeting new audiences or reimagining existing offerings for specific market segments. Recognizing the value of member polls, a marketing company within the INS community asked about the opportunity to sponsor a poll question.

Associations 169

Associations Poll Industry Stream 169

Association Analytics

SEPTEMBER 22, 2021

According to Marketing General Incorporated’s 2021 Marketing Benchmarking Report, 50% of associations surveyed believe lack of engagement is the top reason members didn’t renew. Because engagement is critical to retaining members, many associations are using a member engagement score to track and build loyalty.

Aggregator 169

Aggregator Associations Activities Active 169

Bloomerang

AUGUST 16, 2021

Investing in digital-first fundraising and marketing communications. Mastering relevant content marketing. Start with benchmark data. Luckily, there are a number of great reports available to help you set a benchmark against industry averages. Track your own data. Mastering online user experience and messaging.

Analytics 122

Analytics Strategy Fundraising Benchmark 122

sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4% So, the real question is: what will online fundraising look like moving forward?

Online 92

Online Fundraising Benchmark Adwords 92

Media Cause

MAY 8, 2023

Advertising can be an effective way to help grow your nonprofit’ s digital footprint, complement your current organic marketing efforts, and be an essential, part of your integrated marketing strategy. There are tons of online resources that share benchmarks for specific channels and industries—like Wordstream and TechSoup.

Tips 52

Tips Organization Channel Benchmark 52

Nonprofit Tech for Good

APRIL 10, 2022

This is the ninth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. You can export monthly reports to track new followers, profile visits, and engagement metrics such as total likes, retweets, mentions, and replies. Twitter Newsletters.

Twitter 350

Twitter Practice Social Media Nonprofit 350

Neon CRM

NOVEMBER 17, 2023

Track registration vs. attendance and member attendance over time to see if you’re motivating your members to get involved IRL. Upgrade Your Email Marketing Outreach Email marketing offers a fast (and cheap!) FYI, nonprofits have an average email open rate of 24.11% , so use that if you’re in need of an initial benchmark.

Strategy 98

Strategy Measure Social Media Metrics 98

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community.

Benchmark 62

Benchmark Digital Trend Report 62

Care2

JULY 6, 2023

What can fundraising professionals do to put 2023 back on track? Read on for new research from M+R Benchmarks, Care2, NEON One, Tatango, and more! Fortunately, there are solutions to help your nonprofit organization find new donors and retain your existing ones.

Research 69

Research Trend Help Benchmark 69

Bloomerang

MARCH 27, 2024

Your organization needs to reach its fundraising goals, so use an innovation mindset to start small with new initiatives, track outcomes, and to use agility to build off successes. Benchmarking and CRM Lack of solid recordkeeping and full use of its nonprofit CRM is at the very top of pain points I continue to observe in the nonprofit sector.

Philanthropy 86

Philanthropy Strategy Fundraising Indiana 86

M+R

JUNE 10, 2021

A quick reminder: email opens are tracked by tiny image pixels embedded in the content. In SparkPost’s 2021 Benchmark report, almost 40% of all opens and clicks came from an Apple Mail app client (25.7% Email marketers in the nonprofit and for-profit sectors will continue to experiment and innovate. on iPhone, 9.6%

Rate 122

Rate email Open Change 122

Amy Sample Ward

MAY 17, 2011

I shared results from the newest eNonprofit Benchmarks Study from NTEN and M+R Strategic Services. Events – people that attended an event are more likely to care about follow up than the rest of your list so be sure you track who came so you can share pictures, details or next steps.

email 169

email Marketing Nebraska Omaha 169

Nimble AMS

AUGUST 25, 2021

It’s the leading AMS system built on the Salesforce CRM platform, which means you get a powerful set of membership management features, plus modern capabilities, including artificial intelligence and process automation, and a detailed view of your members that supports data-based decision making and targeted member marketing and engagement.

Associations 123

Associations Industry Studies Benchmark 123

NetWits

APRIL 6, 2012

While we were there, Blackbaud, NTEN and Common Knowledge released the 2012 Nonprofit Social Networking Benchmark Report. As social media, marketing and communications, and fundraising types continue to download and read the report we’re seeing more interest in the value nonprofits are placing on a Facebook Like (i.e.

Facebook 241

Facebook San Francisco Benchmark NTEN 241

Whole Whale

JANUARY 28, 2023

According to tracking for 20,000 top podcasts, the listeners have tripled in monthly podcast listeners over the past 5 years to 75 million (RawVoice). Once this file is downloaded by a user’s device, your ability to track what they do with that file falls off of a cliff. Trying to track podcasts is pretty similar.

Podcast 52

Podcast Measure Feeds Plugin 52

M+R

JUNE 22, 2021

June 24, 2–3:30pm ET: “2021 M+R Benchmarks: A Deep Dive” with The Nonprofit Alliance. This year’s annual M+R Benchmarks Study includes front-page news, long-form analysis, mild-mannered reporting, and even a crossword puzzle all about the newest news and topical trends affecting nonprofit digital marketing, advocacy, and fundraising. .

Benchmark 52

Benchmark Studies Digital Analysis 52

CauseVox

APRIL 6, 2023

Key benchmarking metrics to plan and track small peer-to-peer fundraising campaigns Best practices for setting fundraising goals, recruiting and engaging peer-to-peer fundraisers, creating compelling campaigns, and measuring success.

Fundraising 74

Fundraising Benchmark Metrics Nonprofit 74

Nonprofits Source

MARCH 10, 2019

What Does This Mean For Your LinkedIn Marketing Strateg? As a result, more and more brands will start moving to LinkedIn for their marketing needs because there is no platform that compares to the organic reach and engagement you receive. If you’re looking to crush LinkedIn marketing in 2019then consider these 5 tips: 1.

Linkedin 49

Linkedin Marketing Strategy Work 49

M+R

JUNE 5, 2023

As digital citizens break off into smaller and smaller communities — and have seen every type of marketing copy and tactic in the book — organizations and institutions need new inroads. Looking for benchmarks? We’ve got some Benchmarks. Receptive and swayable audiences are becoming harder and harder to reach. Enter: influencers.

Conservancy 80

Conservancy Influence Mail Headline 80

sgEngage

NOVEMBER 10, 2023

Recurring Donation Benefits Here are some additional ways recurring donations benefit nonprofit organizations: Attracts New Donors Attracting new donors is a challenging process that involves time-consuming marketing outreach and financial investment. This data is important for donors to access for tax purposes.

Donation 52

Donation Blackbaud Retention Gift 52

Connection Cafe

JULY 15, 2015

Over the past few years, we’ve witnessed a surge in content marketing in the nonprofit world. But what makes for a successful content marketing plan? We’re Partnering with The Content Marketing Institute (CMI) Again! Why do we Need Nonprofit Content Marketing Research? That’s what we hope to find out!

Benchmark 20

Benchmark Survey Content Marketing 20

ASU Lodestar Center

SEPTEMBER 22, 2021

An assessment tool can help identify strengths, challenges and gaps and help the board hold themselves accountable to reaching benchmarks and goals. Examine current goals and objectives around board diversity and create benchmarks. The Council on Nonprofits has samples to review. Laura Tancredi-Baese, CEO of Home Start, Inc.

Help 96

Help Strategy San Diego Iowa 96

Bloomerang

DECEMBER 19, 2023

67% of nonprofits use a constituent relationship management system (CRM) to track donations and manage supporter communications. That’s just the start—nonprofit software tools come in many varieties, offering support for marketing, event planning, form building, and much more. Software solutions keep the nonprofit sector in motion.

Software 86

Software Free Tools Adobe 86

Connection Cafe

JANUARY 11, 2017

It’s a new year and that means a new, comprehensive benchmark report on the performance of nonprofits using Luminate Online. After working in digital fundraising and marketing for over 8 years, I’ve learned the power of numbers. Data showcases impact and lets us know how far off/on track we are.

Benchmark 20

Benchmark Online Analytics Beginner 20

Nonprofits Source

APRIL 3, 2019

What Does This Mean For Your LinkedIn Marketing Strateg? As a result, more and more brands will start moving to LinkedIn for their marketing needs because there is no platform that compares to the organic reach and engagement you receive. If you’re looking to crush LinkedIn marketing in 2019then consider these 5 tips: 1.

Linkedin 40

Linkedin Marketing Strategy Work 40

Saleforce Nonprofit

AUGUST 12, 2021

Giving Tuesday — now a primarily digital-first giving movement — is a great opportunity for nonprofits to engage with current and new supporters using a multi-channel digital marketing mix. Giving Tuesday is a great opportunity for nonprofits to engage with current and new supporters using a multi-channel digital marketing mix.

Giving 112

Giving Tips Game Digital 112

Care2

MARCH 25, 2009

Allyson Kapin, Editor-In-Chief ‘Tis the season for benchmark studies. In that spirit, Convio released their comprehensive online marketing study today that looked at close to 600 nonprofit organizations’ online marketing results and compiled benchmarks for evaluating fundraising, email, advocacy, and marketing success online.

Benchmark 31

Benchmark Convio Studies Marketing 31

Top Nonprofits

AUGUST 17, 2021

Anyone who is involved with fundraising, cause marketing, corporate social responsibility, marketing and communications, should absolutely watch this on-demand webinar. America’s Checkout Charity Champions is a benchmark study conducted by Cause Marketing Forum. Want to check out more webinars from us? About Author.

Campaign 52

Campaign New Jersey Charity Social Media 52

NonProfit Hub

SEPTEMBER 29, 2014

While you are working on your logistics and the governance, don’t forget to take some time to develop an initial nonprofit marketing plan. What is the ultimate goal for your marketing? Marketing is an ongoing, year-long effort. Your first nonprofit marketing plan shouldn’t be just a one-time event. Know Your End Goal.

Marketing 70

Marketing Create Nonprofit Campaign 70

DNL OmniMedia

OCTOBER 13, 2020

Each step you take with a prospect, from the first communication to receiving a gift, needs to be carefully tracked and planned for. In the nonprofit world, this tracking process is referred to as moves management. For example, calling the donor, scheduling lunch meetings, and sending thank-you notes and marketing emails.

Effective 98

Effective Management Guide Fundraising 98

Classy

JULY 28, 2021

Track Top Donor Acquisition Days. By tracking your results year over year, you can explore opportunities for further acquisition and conversion optimization. By tracking your results year over year, you can explore opportunities for further acquisition and conversion optimization. Optimize My Donation Page.

Experiment 93

Experiment Donation Ideas Create 93

Blue Fox

FEBRUARY 24, 2021

Have you ever been at a flea market or street fair and come across the booth run by the local health department? Results will be available next year, along with benchmarking for future takers of the Wellness Test. They are offering free tests: blood pressure, blood sugar and cholesterol, BMI calculation, etc.

Test 78

Test Government Spam Nonprofit 78