sgEngage

FEBRUARY 9, 2023

Indirect costs can be confusing because there is conflicting information about indirect cost rates for nonprofits, what is considered an indirect cost, and how to calculate the costs. Therefore, 75% of Colleen’s time is considered a program expense (direct cost), and 25% is considered fundraising (indirect).

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Rate Question Government Fund 83

Neon CRM

MAY 31, 2023

But for fundraisers, numbers can reveal a lot of insights that help you understand donors, demographics, and more. Fundraising metrics are the key to unlocking your most effective, generosity-encouraging strategies. Here are 10 fundraising statistics worth noting. It’s mostly true—numbers don’t always tell the whole story.

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Statistics Fundraising Metrics Mail 97

Nonprofit Tech for Good

OCTOBER 17, 2021

By Emily Rose Patz , Senior Copywriter at DonorPerfect – a top-rated donor management system and fundraising platform for nonprofits. There is a fundraising software that will help your staff manage fundraising campaigns and donor data efficiently and engage and grow your donor base. 2) Training.

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Software Fundraising Training Train 316

Get Fully Funded

DECEMBER 12, 2022

Wouldn’t life be easier if people opened and read your fundraising emails? Maybe you check your open rate and see that only 25% of your audience bothered to open the email you spent hours writing. Maybe you check your open rate and see that only 25% of your audience bothered to open the email you spent hours writing.

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Nonprofit Tech for Good

OCTOBER 4, 2019

By Scot Chisholm , CEO and Co-founder of Classy ––a social enterprise that creates world-class online fundraising software for nonprofits, modernizing the giving experience to accelerate social impact around the world. Without further ado, here are the top five trends we see impacting the nonprofit fundraising space in 2020.

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Trend Fundraising San Diego Philanthropy 271

Achieve

OCTOBER 6, 2023

However, your nonprofit isn’t the only one that understands just how valuable social media can be for your fundraising efforts. By collecting and analyzing key data points, you’ll be able to continually refine your strategy and stay at the forefront of social media fundraising. This is where your social media engagement rates come in.

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Social Media Metrics North Carolina Media 52

M+R

DECEMBER 8, 2023

As with other deliverability changes , we wanted to explore what this means for our pals in digital fundraising. TL;DR: Digital advertisers might see some turbulence, email fundraisers should be fine. the nonprofit fundraising apocalypse. What is Link Tracking Protection? Don’t worry, it’s not that bad.

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Track Digital Change Fundraising 104

Get Fully Funded

JANUARY 24, 2024

Fundraising is the bread and butter of nonprofit organizations—without gifts from generous donors, your nonprofit wouldn’t be able to work toward its mission. That’s fundraising 101 , the basic concept that your nonprofit relies on to see success. Matching and recurring gifts.

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Fundraising Evaluation Rate Gift 59

Bloomerang

AUGUST 12, 2021

Do you know your organization’s donor retention rate? According to the Association of Fundraising Professionals’ 2020 Fundraising Effectiveness Project (FEP), only 43.6% Because according to the FEP, the 2020 repeat donor retention rate was 59.6%—whereas whereas the new donor retention rate was 19.3%.

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Retention Rate Donor Issue 111

Connection Cafe

OCTOBER 20, 2014

What caught my eye, though, was that as nonprofits sent significantly more fundraising emails, conversion rates went south. However, conversion rates of those emails dropped 25%. Fundraising email conversion rates declined 21% in 2012, according to last year’s report (which compared 2013 to 2012).

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Rate Conversation email Fundraising 55

Candid

AUGUST 18, 2021

If efficiency, technology, and smarter fundraising have been on your nonprofit’s radar, you’ve almost certainly encountered artificial intelligence (AI). . AI can completely change how nonprofits engage donors and prepare for fundraising appeals. Reduced overhead costs of broad fundraising outreach. How AI for Nonprofits Works.

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Nonprofit Tech for Good

JULY 25, 2019

Okay, so you’ve decided you’re going to throw a nonprofit fundraising event… virtual high fives. Nonprofit fundraising events can be a great opportunity to bring the support of donors, volunteers, and fundraisers together in real life to rally around your cause, whether it’s through a nationwide 5k or a local bowl-a-thon.

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Practice Fundraising Registration Nonprofit 278

Bloomerang

DECEMBER 4, 2023

Each episode is packed with insights , strategies, and real-life experiences designed to help you flourish in your fundraising endeavors. How This Nonprofit Retains 46% of Their Donors with Amy Gibson Nonprofit Nation The Boys & Girls Clubs of Muncie, increased their donor retention rate from 26% to 46%. Listen to this episode.

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sgEngage

MARCH 8, 2024

Open rates have become overinflated due to machine opens and, for the first time in 16 years of producing this report, we have determined that open rates are no longer a metric we can include. Unsubscribe rates did not change much. Putting Benchmarks into Action What does all this mean for nonprofit marketers and fundraisers?

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Benchmark Blackbaud Report Online 77

NetWits

JANUARY 3, 2011

Direct mail may use different friendly URLs to test response rates. Email may test different “Donate” calls to action to improve click-through rates. Most importantly, it will also track click-through and conversion rates, how many visitors left your site and when the test reached statistical significance.

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NetWits

OCTOBER 31, 2011

Reviewing the way you use links may be a good place to start – effective link copy and placement can have huge effects on click through rates and related fundraising results. Making link copy compelling will have immediate effects on click through rates. Wondering how to get more from your holiday email appeals ?

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Rate Fundraising Stats email 155

Get Fully Funded

OCTOBER 29, 2023

Fundraising in a small nonprofit can be tough. Since today is Halloween, let’s look at the top 10 scary things about fundraising in a small nonprofit, especially when you’re the one in charge. Video is a powerful tool for fundraising and being on TV is a great way to spread the word about your nonprofit. Speak in public.

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Nonprofit Tech for Good

APRIL 2, 2020

2) Conversion Rates. The mention of conversion rates often makes nonprofit pros cringe, because it sounds technical, like some jargon a marketer would use. By increasing your conversion rate to 1.5% Focusing on your conversion rate is one of the few things you can do that can truly multiply your results.

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Metrics Digital Marketing Retention 321

M+R

DECEMBER 13, 2022

But for nonprofit fundraisers like me, it’s a day for the time-honored traditions of repeatedly refreshing Google Analytics, double-checking that all of the 12/31 emails launched, and applying final optimizations to make sure our fundraising ads shine. Testing changes to your donation form to improve conversion rates.

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Get Fully Funded

JANUARY 5, 2024

With Giving Tuesday and the end-of-year giving season fast approaching, your nonprofit is likely ramping up efforts to reach its annual fundraising goals. Text marketing , also known as SMS marketing, can help your organization engage supporters, build relationships, and ultimately boost your fundraising results.

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Allegiance Group

FEBRUARY 27, 2024

Your website is arguably the most important tool you have in your fundraising arsenal. These insights can give you a clear picture of what parts of your website — pages, images, forms, buttons — are working to drive conversions and which ones need some help. Now, get more granular and identify a secondary conversion.

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Analytics Google Fundraising Track 52

Bloomerang

SEPTEMBER 18, 2023

This isn’t to be confused with cockiness, but rather a genuine sense of comfort in knowing that you are fully familiar with the art and science of fundraising, and you have a keen devotion to the mission or cause that you are serving. Every day should be welcomed as an opportunity to learn more about fundraising. Laura Fredericks, J.D.,

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Fundraising Attitude Arts Causes 97

Qgiv

APRIL 18, 2022

There’s a lot of fundraising software available to nonprofits, but how do you know what your nonprofit needs? And what’s the difference between a fundraising CRM and a fundraising platform? This blog post will break down what a fundraising CRM is, what a fundraising platform is, and the key differences between them.

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NetWits

APRIL 2, 2013

The conversation around email performance is wrong: open and click-through rates alone do not show constituent engagement. And that’s what the conversation should be around: constituent engagement, not open and click-through rates. Figure 1: Opens and open rate. Figure 2 : Clicks and click rates.

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Rate San Diego Open Benchmark 139

EveryAction

AUGUST 25, 2022

It’s never too early to start planning for your nonprofit’s GivingTuesday and year-end fundraising efforts. In this 6-part blog series, we’re highlighting key digital features your organization can start implementing now to boost fundraising this fall. into donors, increase your fundraising efficiency, and raise more money.

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Nonprofit Tech for Good

JANUARY 19, 2024

By Jessica Fox , writer at Eventgroove – a one-stop, integrated platform for events, fundraisers, and e-commerce driven to help its customers amplify their brand and reach their goals. Over time, a high exit rate signals to search engines that your content is not helpful to visitors, which can negatively affect your ranking.

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Action Practice Tips Seattle 270

Bloomerang

MAY 1, 2023

In fundraising, we look at the ability to raise funds, how many new donors we gained, how many donors gave again, and the performance of specific fundraising tactics. We partnered with the Institute for Sustainable Philanthropy to conduct our Fundraising Planning and Climate Report: Outlook for 2023.

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Studies Fundraising Philanthropy Culture 92

sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. So, the real question is: what will online fundraising look like moving forward? There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4%

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Online Fundraising Benchmark Adwords 92

Global Giving

APRIL 4, 2019

The cost per dollar raised for a fundraising campaign, and its evolution throughout one campaign and across different campaigns—this will give you hints about what works the best in your campaigns. It will reveal giving patterns that can help inform your future fundraising efforts. Subscribe and unsubscribe rates (weekly or monthly).

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Conversation Data Fundraising Hints 52

OneCause

JUNE 14, 2021

When your nonprofit is planning your fundraising campaigns, it can be difficult to decide which channels to pursue for sending appeals. While it’s true that direct mail isn’t the preferred venue for conversation between friends any longer, it’s still an effective channel to fundraise for nonprofit organizations.

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Nonprofit Tech for Good

OCTOBER 1, 2020

By Christy Smaglio , Instructional Writer at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. Donor retention is a crucial aspect of a productive fundraising strategy. 1) Keep the Conversation with Donors Going. First impressions are essential. Pro Tip: Ready to get started?

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Retention Donor Gift Rate 339

Get Fully Funded

FEBRUARY 22, 2022

As your nonprofit starts to blossom, don’t be surprised if you are conflicted over how much to spend on nonprofit administration, especially fundraising. And fundraising. As the costs add up, you might be asking: How much of a nonprofit’s annual budget should be spent on administrative tasks and fundraising? The training.

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Neon CRM

AUGUST 18, 2023

Getting started with nonprofit fundraising can be a thrilling journey. To succeed, it’s important to grasp the basics of three strategies: email fundraising, direct mail fundraising, and fundraising events. acronym to guide your team through setting the right objectives for your fundraiser.

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Guide Fundraising Mail Metrics 52

Whole Whale

SEPTEMBER 8, 2023

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? Collaboration with experienced digital fundraisers is invaluable to learn what resonates. Creativity matters only if it sells.

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Lesson Fundraising Digital Test 59

Classy

JULY 30, 2021

26 Email Subject Lines for Your Fundraising Campaign . Here are some subject lines you can incorporate in your fundraising campaign to make it more effective. Drive urgency through your email subject line based on your campaign’s fundraising activity. Emphasize the Cause. Your gift to [organization name]. Be Thankful.

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Sample email Campaign Fundraising 121

Bloomerang

AUGUST 21, 2023

This post describes actions you can take to implement the findings of Bloomerang’s 2023 Fundraising Planning and Climate Report. 1,071 fundraising professionals were surveyed at small and medium-sized nonprofits supporting a variety of causes. Not all fundraising programs look alike.

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Bloomerang

AUGUST 16, 2021

In part one of this series, I outlined my top six fundraising strategies for 2021: . Investing in digital-first fundraising and marketing communications. One of the biggest problems nonprofits face is improving their low donor retention rate. For example, retention rates tend to be higher for mid-level and major donors.

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Analytics Strategy Fundraising Benchmark 122