Insights into Collaborative Benchmarking Survey for the Social Good Sector

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In July 2019, The Opportunity of Collaborative Benchmarking whitepaper was released in partnership between Blackbaud, NetHope, and NTEN. It focused on answering the question, “How do we as a sector improve by collaboratively sharing our data?”. The goal was twofold: To educate on the current value of benchmarking in the social good sector and. To explore the potential value that organizations see in yet-to-be-benchmarked portions of their business.

The Importance of Collaborative Benchmarking in the Nonprofit Sector

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However, there’s one thing they (like most of my kids) find much harder to share: their data. The Opportunity of Collaborative Benchmarking whitepaper from the Blackbaud Institute for Philanthropic Impact explores just that concept: How do we as a sector improve by collaboratively sharing our data? The whitepaper shows how to navigate these barriers by identifying common opportunities and examples of successful benchmarking.

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How Benchmarking and Analytics Can Inform Fundraising Strategies

Connection Cafe

bbcon 2020 is just around the corner, and I’m excited to be presenting on the critical role of benchmarking and analytics in shaping your fundraising strategy. One way to help organize results is through benchmarking your performance against other organizations and fundraising programs.

Online Benchmark Reveals Key Insights for Nonprofits in 2017

Connection Cafe

It’s a new year and that means a new, comprehensive benchmark report on the performance of nonprofits using Luminate Online. While fundraising involves a lot of common sense and experience, data should be the points on the map that guide our decisions. Data is more than the annual goal, it’s the incremental statistic that shows us if we’re making progress. Data showcases impact and lets us know how far off/on track we are. Before you pull any data, have a plan.

Benchmarking Data You Can Use: Live from #BBCON

Connection Cafe

It’s easy to host a benchmarking session and just present data. The audience is able to take notes on numbers and try and gauge their organization’s success, but it’s more difficult to make those data points actionable or to provide insight that people can leverage. The goal of this session was to provide the data but also provide analysis and insight that would help organizations take action when needed. Why benchmark? So what data was discussed?

[DATA] Social Business Benchmarking Report


I’m a member of the Society for New Communications Research (SNCR) and they have just posted preliminary results of the Social Business Benchmarking Survey, conducted with the Leaders Network run by Vanessa DiMauro, whom you may know as a fellow contributor with me on Social Business News. Moreover, these data revealed that only 48% of organizations surveyed differentiate between social business and social media marketing. Useful Data

6 Key Insights from the Inaugural donorCentrics Athletics Benchmarking Group

Connection Cafe

Last month marked the inaugural meeting of a new benchmarking group created specifically to analyze and discuss trends in athletics giving [1]. Do keep in mind that this analysis will share aggregate data trends only. However, participants in donorCentrics® benchmarking groups get access to data from each participating school. Data is the Foundation: While it seems simple, one of the first outcomes learned was the impact of even having access to the data.

Get Ready! The Luminate Online Benchmark Report is Coming and It’s BIG.

Connection Cafe

Ok, I admit it— I’m a data dork. I can always take a guess at what works and what doesn’t, but the data gives me a clear view into what exactly happened. All of this is why I am so excited for next week’s release of Blackbaud’s 2015 Luminate Online Benchmark report. Yeah, I know, there are lots of benchmarks out there. With data from 685 domestic nonprofits across 18 NTEE verticals, 22 million individual transactions, 6 billion emails sent and over $1.5

The Luminate Online Benchmark Report| How Is the Nonprofit Sector Performing Online?

Connection Cafe

The release of the 9 th Luminate Online Benchmark Report is an opportunity for nonprofits to take stock of how the nonprofit sector is performing online, and what recent trends tell us about donor and giving behavior. It means you will have a large data set to understand what is driving your online giving. The benchmark report indicates that donors comprise about 13% of the average house-file.

Key Takeaways From The 2014 Luminate Online Benchmark Report: Sustainers Going Strong!

Connection Cafe

Have you downloaded the 2014 Luminate Online Benchmark Report yet? Throwing back to the 2013 Benchmark Study , we witnessed an explosion of growth of sustainer giving – a 27% increase over the previous year. Heavy hitters like Public Broadcasting saw the strongest growth at 45.13% Sustainer revenue growth, while other verticals like Food Banks and Hospitals showed benchmark-beating results at 28.97% and 21.21% respectively.

Housefile Size and Growth in the Luminate Online Benchmark Report

Connection Cafe

The release of the 9th Luminate Online Benchmark Report is an opportunity for nonprofits to take stock of how the nonprofit sector is performing online, and what recent trends tell us about donor and giving behavior. Lastly, while housefile size and percentage of constituents who donate are important metrics, the quality of constituent data, namely the email address they provide, cannot be ignored.

TeamRaiser Benchmarks are Here!

Connection Cafe

Thanks to everyone who was able to make it to the session I presented with my colleague Robyn Mendez, Let’s Get Nerdy – Taking a Data-Driven Approach to Event Strategy. In case you missed it, we also unveiled our brand new 2011 Peer-to-Peer Event Benchmarking paper, and talked through how to use data to inform your event strategy. Author: Noel Beebe. Howdy folks! It feels good to be back in Texas after an action-packed Convio Summit in Baltimore last week!

2010 Nonprofit Fundraising Data and Benchmarks

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Then, use the benchmarking report to identify some areas where you may be able to improve. Author: Lacey Kruger. You may have heard that back in April, Convio released our 2010 report on nonprofit fundraising. We publish these reports annually and they are powerful tools to help you evaluate how your nonprofit stacks up against other, similar organizations. Watch an interview with Vinay about the report here. See a high-level overview of the report in Quinn’s blog post here.

‘Why don’t you have a nonprofit data management plan?’ Q&A with Debbie Snyder and Gary Carr

3rd Sector Labs

Third Sector Labs recently co-hosted a data management webinar with Debbie Snyder , VP of Sales & Marketing for Adcieo. The topic – “Why don’t you have a data management plan?” ” – focused on why you need, and how to create, a nonprofit data management plan. As always, if you have questions about your nonprofit data management plan, please don’t hesitate to contact us. Be proactive in your data management, not reactive.

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2009 e-campaigning Benchmark Report: Event & Webinar

Amy Sample Ward

Advocacy Online and Fairsay are jointly producing a benchmark report to examine key e-campaigning performance measures. The benchmark data is derived from the activity of over 2 million supporters from 50 campaigning organisations in the UK, Canada, and several other countries. In addition to the benchmark data, the project also includes an e-campaigning survey that has been carried by Jess Day , an independent e-campaigning consultant.

2011 donorCentrics Internet and Multichannel Giving Benchmarking Report


This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits. The 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report provides analysis of 28 major nonprofit organizations and transactions for over 15 million donors and more than $1 billion in revenue. Observations: The participants in the benchmarking group are dominated by direct mail focused nonprofits.

Getting Serious About Peer-to-Peer Fundraising Data with Predictive Analytics

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If you’re like most peer-to-peer fundraising (P2P) staff, you’re drowning in data. You ascertain averages, browse benchmarks , and create charts. We’re very serious about our data in P2P! Ironically if we consider the use of MORE data – just different data than we’re used to – we can bring our focus back to our constituents. First, let’s take a look at how we’ve been using data in P2P and the direction we’re heading.

Nonprofit Benchmark Study Shows Online Donations Increased by 13.5%


The latest Blackbaud Online Marketing Benchmark Study for Nonprofits analyzed data from more than 4,000 nonprofits to provide the largest analysis in online giving data. Marketing Research Nonprofit Benchmark Studies Online Fundraising Trends This just in! According to the report, overall giving grew 4.9% in 2013 compared to 2012 (You can take a look at the review I did of their 2012 study). Even more impressive than overall giving is the 13.5%

Say “Yes!” to P2P Registration Data | npENGAGE

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to P2P Registration Data | npENGAGE : "Charity Dynamics just released a report that takes a deep dive into the registration form flow itself. Their 2015 Walk Registration Benchmark Study evaluated seven organizations, 6,000 local walk events, and 700,000 potential participants over the summer of 2015. Say “Yes!”

The Online Benchmark Report is Here| How Does Your Org Measure Against Its Peers?

Connection Cafe

The 2014 Luminate Online Benchmark Report is now available, just in time for #bbcon! It’s the largest and most comprehensive report of its kind, using data from nearly 800 Luminate Online customers to help you evaluate your overall strategies and performance in online fundraising. Regardless of whether or not you’re using Luminate Online, the research and data from this report can give you a detailed view of how you’re measuring against your peers.

Live from NTC! A Sneak Peak at the 2013 Online Benchmark Report


Dennis McCarthy and I had the pleasure of presenting Online Benchmarking: What Worked in 2012 at the Nonprofit Technology Conference in Minneapolis, MN. Blackbaud maintains the Blackbaud Index as well as recently published the Charitable Giving Report and the P2P Benchmark Report to provide nonprofits with the necessary insight to gauge performance, but we’re not alone. NTEN and M&R also released their report, the 2013 eNonprofit Benchmarks Study.

Is Your Year-End Communication Up To Snuff?


Email Marketing Online Fundraising benchmarks data end of year fundraisingOur interactive analytics team wanted to know just how much procrastination has impacted overall email performance.

Networked Learning Loops Through Benchmarking

Beth's Blog: How Nonprofits Can Use Social Media

I remember thinking to myself at the time, well if one networked nonprofit can do this, couldn’t a network of networked nonprofits use real-time collaborative benchmarking data sharing for learning? My colleague, Devon Smith, a self-described data nerd who loves benchmarking pointed out this glorious example from the museum world from Sean Redmond , a Web developer at the Guggenheim. What would be the valid benchmarking list for philanthropy?

Introducing the Nonprofit Technology Benchmarking Tool


NTEN's Nonprofit Technology Benchmarking Tool is based on our annual research on technology staffing and spending. This is just the beginning of what we'd like to do with this tool: we're going to continue to listen to feedback from those who use it, improve our data set, and update the ways you can interact with it – all with the goal of making NTEN's annual research more actionable for you and the nonprofit sector.

Nonprofit Benchmark Study Shows Nonprofits Are Raising More Money


Last month we reported that online fundraising response rates declined 27% between 2011-2012, according to the eNonprofit Benchmark study. The latest Blackbaud Online Marketing Benchmark Study for Nonprofits that analyzed data from 500 organizations using the Luminate platform also indicated a steep decline in fundraising response rates. Nonprofit Benchmark Studies

Social Media Nonprofit Benchmarks


One of the biggest questions nonprofits have been asking for the past couple of years, is what benchmarks should they be using for social media? The 2010 Nonprofit Benchmarks Report released by NTEN has some great data that nonprofits can use for guidance. Nonprofit Social Media Benchmark Data You Need to Know. According to 1200 nonprofits surveyed: Facebook is the number one used commercial social network by nonprofits.

Is it the Best of Times for Nonprofit Fundraising?

Connection Cafe

The 2017 Luminate Online Benchmark Report , just released by Blackbaud, shows donation and email trends based on online fundraising and email campaigns by 707 Luminate Online customers. Check out these resources: 2017 Luminate Online Benchmark Report. 2017 Analytics Toolkit : Learn how to put data analytics to work within your organization. This comprehensive, step-by-step guide will help you embrace data and transform your fundraising culture.

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Benchmarks Extra: Correlations


The 2011 eNonprofit Benchmarks Study is a joint project of M+R Strategic Services and the Nonprofit Technology Network (NTEN). The 2011 eNonprofit Benchmarks Study (available at took a look at data from 40 nonprofit organizations and analyzed trends in fundraising, advocacy, email list size, text messaging and social media. Now, with Benchmarks Extra , we’re diving in deeper to reveal some interesting – and unexpected – relationships in the data.

The Individual Donor Benchmark Report is Out!


Third Space Studio in collaboration with BC/DC Ideas, has released the third annual Individual Donor Benchmark Report , the results of a nationwide survey collecting fundraising data for small and medium nonprofits. “The next step to a successful individual donor campaign lies in the data! Learn from nonprofits just like yours, operating on small and medium budgets, with the Individual Donor Benchmark Report. The post The Individual Donor Benchmark Report is Out!

The 6 Scariest Monsters Nonprofit Fundraisers Are Facing This Halloween


M+R's 2018 Benchmarks Study reported that, "nonprofit homepages took 3.181 seconds on average to load content visible to the user, while the main donation page on each site loaded in 2.816 seconds," and that even a one-second delay in loading time could lead to an 11% decrease in traffic to the page. Siloed Data. This October 31 st , it’s not ghosts and ghouls that most nonprofit fundraisers are worried about.

2010 eNonprofit Benchmarks Study Reveals Surprising Stats


I’ll try to keep it short and just sweet enough to fill you in on everything you need to know about the new 2010 eNonprofit Benchmarks Study from M+R Strategic Services and NTEN. But our study revealed some interesting – dare I say surprising – results: Tags: Nonprofit Benchmark Studies Online Advocacy Online Fundraising Online Marketing Thanks to Allyson for inviting me to guest post.

Annual M&R Benchmarks Study Released

Beth Kanter

One important part of effective digital measurement is being able to benchmark your performance relative to your organization’s past performance or compared to peer organizations. One excellent resource to use for benchmarking nonprofit digital results (in the US) is the annual M&R Benchmarks study of nonprofit digital advocacy. There is a quite a lot of data as well as useful analysis from M&R.

Benchmarks Extra: Monthly Giving


Working on our 2011 eNonprofit Benchmarks Study , we noticed something interesting when looking at year-over-year data by sector: The share of online revenue from monthly giving for International groups seemed to decline from 2009 to 2010. If you look at the chart on page 15 of the 2011 eNonprofit Benchmarks Study , you can see that the International sector saw huge growth in online revenue from 2009 to 2010 while other nonprofits saw much slower growth.

Say “Yes!” to P2P Registration Data

Connection Cafe

Their 2015 Walk Registration Benchmark Study evaluated seven organizations, 6,000 local walk events, and 700,000 potential participants over the summer of 2015. The data presented in this study suggests where some of the micro-yeses are happening, and where something is getting in the way of the yes and leading to registration form abandonment. In the study , Winders advises us to be more aware of our own data.

Optimize Your Nonprofit Fundraising Team with Human Data

Connection Cafe

At this year’s bbcon, the Blackbaud Institute was thrilled to welcome Tim Kachuriak to give a presentation on what he knows best: how to optimize your team with data. As a member of the Blackbaud Institute for Philanthropic Impact’s new advisory board and CEO of NextAfter , Kachuriak discussed how using human data can transform the hiring process of your organization and ensure that top candidates are the best fit for the role.

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Convio’s 2009 Online Fundraising Benchmark Report

Robert Weiner

Convio has released a new online fundraising benchmark report that is based on data from 600 of Convio’s nonprofit clients from January 1, 2008 to December 31, 2008. The study reports: Positive year-over-year growth in all of the key areas of online success. Compared to 2007, results for online fundraising were up 14 percent, email file growth was up 28 percent, and Web site traffic was up 20 percent.

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The 2015 Nonprofit Benchmarks Report is here!


M+R and NTEN’s 2015 Nonprofit Benchmarks Report returns for the ninth year, the ultimate guide to nonprofit industry standards for online fundraising, advocacy, and list building. The data from the nonprofits we survey is big. We’ve also added three new sectors to our line up, which means we have data from organizations working in environmental, international, rights, wildlife/animal welfare, hunger/poverty, cultural, and health fields (also: other).

2012 Benchmark Trivia

Connection Cafe

Who doesn't love big bold pictures with bits of trivia and data on online fundraising, advocacy, email and events that you can use to impress your coworkers? This year's 2012 Benchmark infographic condenses 56 pages of fundraising data in one awesome graphic. Author: Jill Ward. Infographics are all the rage, and do we have one for you today!

Report release: The 2014 Nonprofit Benchmarks Study


Our response: what does the data say? Published today, M+R and NTEN’s 2014 Nonprofit Benchmarks Study returns for the eighth year. > Download the 2014 Nonprofit Benchmarks Study (and share it with your peers!) If you''re interested in learning more about this report, and how to establish benchmarks in your own organization, register for our free webinar next Wednesday, April 16 at 12:00pm-1:00pm PT.

Are You Ready for Your Annual P2P Data Fix?

Connection Cafe

If your campaign is beating the benchmarks, it gives you the tools you need to show off to your boss! There are pages upon pages (43 to be exact) of data and insights to help you set goals and shape your fundraising strategy. Are you ready for your annual P2P data fix? Nonprofit Nonprofit Fundraising data p2p Peer to Peer Fundraising trendsRejoice! The latest Peer-to-Peer Fundraising Study is now available.

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Using Event Metrics to Create an Action Plan

Connection Cafe

But what do we actually do with our data once we pull that report? How can we use our data during our fundraising event or campaign to identify opportunities that help us achieve our goals? Benchmarks & Stats Event Fundraising Peer-to-Peer Fundraising anlyzing event data engagement strategies event data and action plans Non-profit benchmarking report p2p metrics Peer to Peer Fundraising Event metrics can be great guides as we plan.

Groundwire Engagement Benchmarking Survey: Intro and Section One


Several years ago, we developed the Groundwire Engagement Benchmarking Survey tool to help the organizations we work with determine where they should be investing their (limited) resources. Take Groundwire's DIY Engagement Benchmarking Survey. DIY Engagement Benchmarking Survey, Section One: Theory of Change. Four Ways Nonprofits Can Increase Their Impact With Data , NTEN. Ever wondered exactly what it takes to be an engaging organization?

2012 eNonprofit Benchmarks Study Highlights Online Advocacy, Fundraising, and Social Media Metrics


The 2012 eNonprofit Benchmarks Study was just released and is packed with insightful data on advocacy and fundraising response rates across the nonprofit sector. The study also has some great data on how nonprofits are expanding their use of social media and mobile. Marketing Research Mobile Nonprofit Benchmark Studies Online Advocacy Online Fundraising Online Marketing Technology Trends