Pamela Grow

OCTOBER 30, 2023

According to the latest M+R Benchmarks Study , monthly giving increased by 11% in 2022, making up 28% of all online revenue. To take advantage of this trend toward recurring giving, your nonprofit will need to look inward at its donor data. Monitor data and adjust your appeals. Monitor data and adjust your appeals.

Analytics 52

Analytics Data Giving Metrics 52

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community.

Benchmark 62

Benchmark Digital Trend Report 62

M+R

OCTOBER 20, 2022

The annual M+R Benchmarks Study is a tasty fusion of digital fundraising, advocacy, and marketing data. Across channels and platforms, we end up with answers about what is working and what’s not, trends in nonprofit strategies, and insight into supporter behavior. Your data security and anonymity are VERY IMPORTANT to us.

Benchmark 18

Benchmark Studies Analysis Metrics 18

Nonprofit Tech for Good

OCTOBER 25, 2019

His work is focused on nonprofits, advocacy, and public affairs. The 2019 M+R Benchmarks Report observed that for certain nonprofit sectors the impact has been “dramatic,” and for health nonprofits, in particular, it appeared “nothing short of transformative.”. 2) Cross-promote via multiple channels. Campaign Tactics.

Facebook 215

Facebook Raise Fundraising Audience 215

Care2

MAY 24, 2013

Last month we reported that online fundraising response rates declined 27% between 2011-2012, according to the eNonprofit Benchmark study. The latest Blackbaud Online Marketing Benchmark Study for Nonprofits that analyzed data from 500 organizations using the Luminate platform also indicated a steep decline in fundraising response rates.

Benchmark 70

Benchmark Studies Money Raise 70

M+R

JULY 27, 2023

After asking a lot of questions and convening small roundtables of non-profits to explore cultivation messaging, we found that many groups are grounding their cultivation efforts in a little bit of data and a whole lot of assumptions. Across all digital channels, the test group gave 22% more revenue per donor!

Fundraising 52

Fundraising Test Advocacy Metrics 52

M+R

JUNE 22, 2021

June 24, 2–3:30pm ET: “2021 M+R Benchmarks: A Deep Dive” with The Nonprofit Alliance. This year’s annual M+R Benchmarks Study includes front-page news, long-form analysis, mild-mannered reporting, and even a crossword puzzle all about the newest news and topical trends affecting nonprofit digital marketing, advocacy, and fundraising. .

Benchmark 52

Benchmark Studies Digital Analysis 52

Care2

JUNE 15, 2011

But what if you don’t have the budget or staff to focus on eight (or eighteen) different giving channels? Join us on Wednesday, June 29 from 3:00 PM – 4:00 PM ET for Multi-Channel Fundraising: Magic or Myth? This report analyzes data from some of the biggest national nonprofits in the U.S. We can help!

Channel 58

Channel Fundraising Blackbaud Advocacy 58

Care2

APRIL 9, 2013

The 2012 eNonprofit Behnchmarks Study was just released and it''s packed with all sorts of juicy email, advocacy, and fundraising data from 55 nonprofits ranging from environmental organizations to human rights organizations. Overall, nonprofits are reaching new supporters more than ever across online channels. Now the bad news.

Rate 76

Rate email Benchmark Fundraising 76

Forum One

MAY 11, 2021

One of the most important benefits to creating a MarTech stack is the ability to break down data silos and fully integrate all your tools into a digital ecosystem. Segment your data carefully. Start by establishing clear and defined benchmarks on what success looks like for your organization to help manage expectations.

Tools 53

Tools Tips Integration Evaluation 53

Care2

APRIL 9, 2014

It''s no secret that the nonprofit community has seen a steady decline in email open rates, click-through rates, and email page completion rates, which was also confirmed by the 2014 eNonprofit Benchmarks Study. The report, which analyzed data from 53 nonprofits, over 2.1 Advocacy messaging declined 25% to 2.0%.

Rate 75

Rate email Advocacy Social Media 75

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 1, 2013

.” The book offers up advice and techniques on how to make your online channels – email marketing, web site, and newer tools like mobile and social media work together in a sophisticated strategy or your organization to reach its advocacy, fundraising, or community building goals. Internet Director. Web Producer.

Campaign 97

Campaign Online Chapter Model 97

Bloomerang

NOVEMBER 16, 2023

Mobile communication is becoming a central part of nonprofit fundraising and advocacy. According to the M+R Benchmarks 2023 report , 62% of nonprofits used text messaging for fundraising purposes in 2022. This guide will explain how the process works and ways to optimize your campaigns to raise more from this channel.

Mobile 59

Mobile Guide Giving Fundraising 59

Care2

MARCH 14, 2011

&# It’s a good question and hard to answer, especially if your online fundraising program is new and you have little data. Today, Convio released the Convio Online Marketing Benchmark Index Study. The study also provides data for organizations based on size of email file. Advocacy supports fundraising.

Raise 75

Raise Money Online Convio 75

Care2

MARCH 26, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) I hope the data is useful to everyone.

Convio 31

Convio Benchmark Studies Social Media 31

Amy Sample Ward

JUNE 6, 2012

Target's data this year was drawn from 80 different nonprofit organizations, 38 million donors, 79 million gifts and $2.5 Channels covered included online, direct mail, telemarketing and canvassing." What does social media success look like, anyway?"

Web 117

Web San Francisco Bookmarking Search 117

Connection Cafe

APRIL 1, 2020

Monitor your metrics – just as an organization has donor trend analysis in the past, there have always been events that cause big swings from year to year, whether it be an emergency for the international relief sector or an election for an advocacy organization.

Environment 46

Environment Teach Fundraising Lesson 46

Connection Cafe

FEBRUARY 5, 2018

The 2017 Luminate Online Benchmark Report , just released by Blackbaud, shows donation and email trends based on online fundraising and email campaigns by 707 Luminate Online customers. Declining email engagement rates serve as a reminder how important it is to message consistently across multiple channels. Key takeaways.

Time 33

Time Fundraising Benchmark Trend 33

Care2

APRIL 16, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) The same goes for advocacy.

Advocacy 44

Advocacy Social Media email Online 44

Care2

AUGUST 28, 2013

In my experience, the biggest difference in the varying payback on a Care2 multi-channel donor acquisition campaign (or any online acquisition) tends to be the total number of fundraising appeals that an organization sends to its supporters. In short, more good emails = more revenue. If you break that down, it''s two per month, on average.

email 77

email Fundraising Rate ROI 77

Care2

MARCH 25, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) The same goes for advocacy.

Advocacy 44

Advocacy Social Media email Online 44

Qgiv

JULY 21, 2022

Multi-channel marketing is the practice of communicating and marketing across many channels. By leveraging multiple communication channels—email, mobile, direct mail, websites, social media, paid and earned media, SEO, and more, you expand your reach to engage new donors and supporters. Why is it important for nonprofits?

Channel 59

Channel Marketing Fundraising Nonprofit 59

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2011

.&# The organization worked with an agency that helped them developed a robust communications strategy that included best practices in branding and messaging, measurable objectives, identified audiences based on research and social media scanning, a marketing funnel/model, and best practices in multiple channels.

Measure 98

Measure Social Media Media Social 98

Care2

NOVEMBER 11, 2009

The Calculator: To use this calculator simply enter the data from your organization.In The second calculator shows benchmark values from a recent study so that you can compare the performance of your names with those of other organizations working in the same field. Benchmark average value of an email address. Annual donations.

email 56

email Benchmark Measure Advocacy 56

Connection Cafe

JULY 10, 2014

In the Nonprofit Content Marketing Benchmarks, Tools and Trends Report of 2014, nonprofit marketing and communications professionals who rank themselves as “Most Effective” at content marketing have a written content strategy. Bosses and boards need to know how investment in new media strategies, channels, and content will move the needle.

Content 37

Content Communication Marketing Strategy 37

Care2

MAY 15, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Email is a critical channel.

Social Media 34

Social Media Tools Online Advocacy 34

Care2

MAY 4, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) April 27 , 2009 10:30 AM - 12:00 PM 3.

Social Media 28

Social Media Conference Advocacy Online 28

Nonprofits Source

JANUARY 23, 2023

You can achieve all sorts of goals, whether you want to increase advocacy participation, boost volunteer registrations, or promote resources to your beneficiaries. Their goal is to simplify seemingly complex technology like the Google Ad Grants interface, so nonprofits can do more for their causes without being slowed down by code and data.

Grant 52

Grant Google Management Guide 52

Care2

AUGUST 7, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) per supporter. Its a pretty long tail.

Causes 48

Causes Facebook Social Media Advocacy 48

Connection Cafe

JULY 10, 2014

In the Nonprofit Content Marketing Benchmarks, Tools and Trends Report of 2014, nonprofit marketing and communications professionals who rank themselves as “Most Effective” at content marketing have a written content strategy. Bosses and boards need to know how investment in new media strategies, channels, and content will move the needle.

Content 30

Content Communication Marketing Strategy 30

Care2

JULY 24, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) per supporter. Its a pretty long tail.

Causes 48

Causes Facebook Social Media Advocacy 48

Neon CRM

MAY 31, 2023

By focusing on every step of that donor journey and leveraging supporter data to build better relationships with supporters, your nonprofit can stop focusing so much on acquiring new ones and start reaping the rewards of a loyal donor base. It also involves careful analysis and upkeep of your donors’ data. Then let’s get started!

Donor 52

Donor Management Guide Retention 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 14, 2008

How to understand the listening data - what is the strategic process for the way the information comes into the organization and how the information is actionable?     How to make value of the data? Visible: Listening is more than collecting data - is it is the business insights you gain from the data. 

Marketing 50

Marketing ROI Influence Metrics 50

Connection Cafe

MARCH 20, 2012

In part 1 of Mobilize Those Mobile Eyes , I wrote about the different facets of the mobile channel that your organization can use to engage your constituents. Because you cannot buy a list of the mobile numbers for your constituents, you will have to obtain opt-in through existing channels. Author: Guest Blogger.

Mobile 30

Mobile Blackberry Convio United States 30

Care2

MAY 29, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) But now a days life is very fast.

Mail 34

Mail Social Media Online Advocacy 34

Connection Cafe

JULY 27, 2015

Tell Better Stories With Your Data : You’ll learn how to interview your data to find compelling storylines. See real-life examples that will help you better understand how to tell your own stories through data buried in all of those rows and columns. Don’t Panic! P2P and Crowndfunding.

Registration 20

Registration Proposal Social Media Conference 20

Care2

NOVEMBER 15, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) The Data How was it collected?

Social Media 28

Social Media Place Myspace Advocacy 28