NetWits

JUNE 13, 2011

Although the findings of the recently released 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report haven’t changed much since the last edition three years ago, its release has (re)fueled the conversation fire in the #nptech community. It’s a great guide for making the most of your channel-surfing donors.

Channel 118

Channel News Mail Blogger 118

M+R

JUNE 10, 2021

From Apple’s official announcement : “In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. From screenshots that’ve been shared, it looks like the “Protect Mail activity” option loads ALL content. What’s happening?

Rate 122

Rate email Open Change 122

Neon CRM

NOVEMBER 17, 2023

This strategy will encompass tailored activities, communication channels, and personalized interactions aimed at making their members more satisfied and encouraging them to contribute to the organization’s mission. FYI, nonprofits have an average email open rate of 24.11% , so use that if you’re in need of an initial benchmark.

Strategy 98

Strategy Measure Social Media Metrics 98

Care2

MAY 24, 2013

Last month we reported that online fundraising response rates declined 27% between 2011-2012, according to the eNonprofit Benchmark study. The latest Blackbaud Online Marketing Benchmark Study for Nonprofits that analyzed data from 500 organizations using the Luminate platform also indicated a steep decline in fundraising response rates.

Benchmark 70

Benchmark Studies Money Raise 70

Care2

JUNE 15, 2011

Unless you’ve been living under a rock, you’ve heard that multichannel fundraising, i.e. enabling your donors to give via postal mail, your website, telemarketing, social media, etc. But what if you don’t have the budget or staff to focus on eight (or eighteen) different giving channels?

Channel 58

Channel Fundraising Blackbaud Advocacy 58

Bloomerang

AUGUST 21, 2023

Diversify fundraising channel s: The report documents shifts in donor behavior and preferences. Therefore, be sure to diversify your fundraising channels to reach donors through multiple platforms, events, and initiatives. Invest in data analytics : Leverage data analytics to better understand donor patterns and preferences.

Action 75

Action Report Practice Fundraising 75

Neon CRM

JANUARY 25, 2024

Channel the audience reading your newsletter—what’s helpful to them? Share Interviews While member newsletters are an excellent channel for repurposing existing content, you can also create special content. Share Direct Links Social media, direct mail, and campaign emails aren’t the places to share many links.

Newsletter 52

Newsletter Content Ideas Tips 52

Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. Pursuing a multichannel marketing strategy using a variety of channels, from social media and email to direct mail, will allow you to expand your reach and promote your cause to the widest possible audience.

Strategy 104

Strategy Develop Fundraising Nonprofit 104

Care2

SEPTEMBER 21, 2013

The study looked at the following: What are the preferred giving channels for Generation Y (18-32); Generation X (33-48); Baby Boomers (49-67); and Civics (68+) ? What are the preferred communications and engagement channels? For example, d irect mail is not dead. Nonprofit Benchmark Studies Online Fundraising Trends'

Generation 66

Generation Philanthropy Canada Benchmark 66

Pamela Grow

JUNE 28, 2023

Well, I’ve got some eye-opening stats that might make you reconsider where to channel your communication efforts. When it comes to reaching your fundraising goals, email reigns supreme (after direct mail and face-to-face, of course). A PS is imperative in direct mail and you’ll want to include one in your emails as well.

email 52

email Rate ROI Social Media 52

NetWits

MAY 19, 2011

First and foremost, determine which existing audiences you wish to engage (board members, major donors, past event fundraisers or attendees, all donors, volunteers, etc) in your fundraising and how you will reach out to them (email, social networks, mail, phone, on-site events, etc). 2) Educate. Saying Thanks.

Raise 208

Raise Relationship Tips Fundraising 208

Connection Cafe

NOVEMBER 18, 2015

The release of the 9 th Luminate Online Benchmark Report is an opportunity for nonprofits to take stock of how the nonprofit sector is performing online, and what recent trends tell us about donor and giving behavior. It means you will have a large data set to understand what is driving your online giving.

Benchmark 20

Benchmark Online Report Gift 20

Nonprofit Tech for Good

JUNE 23, 2020

The third post in this series, 10 Donation Page Best Practices for Nonprofits , provides detailed advice, but its worth reiterating that the first step in being successful in online fundraising is having well-designed, data-driven donation pages. Compare that to 36% that said social media and 19% that said print.

Practice 339

Practice Online Fundraising Nonprofit 339

Care2

JUNE 2, 2011

Blackbaud just released the 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report. This report analyzes data from 28 organizations (some of the biggest national nonprofits in the U.S.) It also highlights the interesting opportunities and challenges posed by multi-channel giving. Here are some key findings.

Results 68

Results Fundraising Case Study Mail 68

Amy Sample Ward

JUNE 13, 2011

." 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report – "Five years into the research, it is clear that direct mail giving is still the overwhelming majority of fundraising revenue, and organizations must find ways to optimize multichannel giving versus hyper-focusing on internet giving alone.

Web 114

Web Norway Russia Mexico 114

Bloomerang

NOVEMBER 16, 2023

According to the M+R Benchmarks 2023 report , 62% of nonprofits used text messaging for fundraising purposes in 2022. This guide will explain how the process works and ways to optimize your campaigns to raise more from this channel. Diving into your data can provide valuable insight into what’s working and what’s not.

Mobile 56

Mobile Guide Giving Fundraising 56

Amy Sample Ward

JUNE 6, 2012

Target's data this year was drawn from 80 different nonprofit organizations, 38 million donors, 79 million gifts and $2.5 Channels covered included online, direct mail, telemarketing and canvassing." What does social media success look like, anyway?"

Web 117

Web San Francisco Bookmarking Search 117

Care2

MARCH 23, 2009

According to the donorCentric study published by Target Analytics, which gathered data from 25 large nonprofit organizations ranging from CARE to Amnesty International, many nonprofits have mastered raising money from Direct Mail campaigns, but haven’t quite figured out how to replicate their fundraising success online.

Channel 42

Channel Case Study Fundraising Offline 42

Qgiv

JULY 21, 2022

Multi-channel marketing is the practice of communicating and marketing across many channels. By leveraging multiple communication channels—email, mobile, direct mail, websites, social media, paid and earned media, SEO, and more, you expand your reach to engage new donors and supporters. Why is it important for nonprofits?

Channel 59

Channel Marketing Fundraising Nonprofit 59

NTEN

SEPTEMBER 24, 2009

The end-of-year online fundraising opportunity only underscores the importance of this channel as a giving source. Blackbaud analyzed the Giving USA data, along with other important metrics, and estimates that more than $15.42 Compare that with a recent downward trend in donor acquisition using offline channels like direct mail.

Online 90

Online Fundraising Offline Blackbaud 90

Care2

AUGUST 28, 2013

In my experience, the biggest difference in the varying payback on a Care2 multi-channel donor acquisition campaign (or any online acquisition) tends to be the total number of fundraising appeals that an organization sends to its supporters. In short, more good emails = more revenue. If you break that down, it''s two per month, on average.

email 77

email Fundraising Rate ROI 77

Connection Cafe

FEBRUARY 5, 2018

The 2017 Luminate Online Benchmark Report , just released by Blackbaud, shows donation and email trends based on online fundraising and email campaigns by 707 Luminate Online customers. Declining email engagement rates serve as a reminder how important it is to message consistently across multiple channels. Key takeaways.

Time 33

Time Fundraising Benchmark Trend 33

Care2

MARCH 23, 2009

According to the donorCentric study published by Target Analytics, which gathered data from 25 large nonprofit organizations ranging from CARE to Amnesty International, many nonprofits have mastered raising money from Direct Mail campaigns, but haven’t quite figured out how to replicate their fundraising success online.

Channel 28

Channel Fundraising Case Study Offline 28

Everyaction

JULY 18, 2018

It should contain purposeful actions that aim to achieve specific fundraising goals from a diversified group of sources, and be data-driven from start to finish. For example, many consultants include fundraising appeals in emails to their mailing lists in support of their nonprofit clients. Data source: Giving USA.

Guide 108

Guide Fundraising Nonprofit Template 108

Connection Cafe

MAY 13, 2019

The FY2018 analysis features median metrics from the over 200 institutions that participate in the annual donorCentrics Collaborative Benchmarking service. . As schools dig deeper into the data, they may also take this down another layer. If you find that less than 20% of these donors returned (i.e.

Report 21

Report Strategy Giving Analysis 21

Care2

MAY 29, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) 60) Search « Is Direct Mail Dying or Dead?

Mail 34

Mail Social Media Advocacy Online 34

Care2

MARCH 26, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) I hope the data is useful to everyone.

Convio 31

Convio Benchmark Studies Social Media 31

Connection Cafe

AUGUST 9, 2013

And perhaps your next tweet or mailing. While nonprofits often personalize direct mail campaigns—based on giving history, interests and past actions—that approach isn’t always carried over to their email campaigns. Helps data integrity (verify mailing address; find out interests). #3 It’s not just me.

email 48

email Campaign Test Benchmark 48

Connection Cafe

FEBRUARY 22, 2016

It gave their online giving an extra boost, supplementing their email and direct mail campaigns. Maximizing Each Channel. According to the last two Luminate benchmark reports , 72% more fundraising emails were sent two years ago and 17% more fundraising emails were sent last year. Worried that pop-ups will drive visitors away?

Online 20

Online Fundraising Websites Channel 20

Care2

NOVEMBER 11, 2009

The Calculator: To use this calculator simply enter the data from your organization.In The second calculator shows benchmark values from a recent study so that you can compare the performance of your names with those of other organizations working in the same field. Number of mailings (enter the number of appeals sent per year).

email 56

email Benchmark Measure Advocacy 56

Neon CRM

MAY 31, 2023

By focusing on every step of that donor journey and leveraging supporter data to build better relationships with supporters, your nonprofit can stop focusing so much on acquiring new ones and start reaping the rewards of a loyal donor base. It also involves careful analysis and upkeep of your donors’ data. Then let’s get started!

Donor 52

Donor Management Guide Retention 52

Care2

APRIL 16, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Environmental $2.59 Public Affairs $2.69

Advocacy 44

Advocacy Social Media email Online 44

Connection Cafe

SEPTEMBER 30, 2020

bbcon 2020 is just around the corner, and I’m excited to be presenting on the critical role of benchmarking and analytics in shaping your fundraising strategy. Average gifts, retention rates, channel giving, big data, small data…the sheer volume of information involved with fundraising can be daunting.

Benchmark 43

Benchmark Analytics Strategy Fundraising 43

Neon CRM

MAY 18, 2023

Donor Data is a Top Priority Track Performance Using KPIs Prioritize Donor Stewardship Use Technology to Automate Processes Set S.M.A.R.T. Donor Data is a Top Priority When conducting any sort of fundraising campaign, you need to make sure you are working with data about your donors.

Raise 98

Raise Strategy Help Fundraising 98

Bloomerang

MAY 30, 2022

Answer these questions and review the data from past campaigns to understand where your organization currently stands and how you can build on past performance. We will grow our donor base by 10% by June using direct mail appeals, social media posts, and our giving day campaign. A direct mail campaign. Direct mail.

Guide 129

Guide Fundraising Social Media Channel 129

Connection Cafe

SEPTEMBER 2, 2015

Data Health. Data Health. The accuracy, completeness and reliability of your data is critical to delivering your mission. A combination of usage data and data hygiene/health provides the ability to blend analytics and UI into a predictive and smart user experience. Usage Statistics. Smart Software.

Analytics 20

Analytics Software Statistics Data 20

NTEN

MARCH 19, 2009

I just finished reading the 2008 donorCentrics Internet Giving Benchmarks Analysis , put out by Blackbaud company Target Analytics. By many measures, online fundraising had a red letter year in 2008: Online donors are younger and have higher incomes than traditional, primarily direct mail donors. Get the report and read it.

Attention 36

Attention Metrics Online Fundraising 36