Care2

MAY 11, 2023

The Digital Outlook Report is authored by hjc , based on data and findings from Fundraise Up , Care2, Tatango and over 1,000 charitable and nonprofit organizations. This year’s data indicates that nonprofits are facing a number of new challenges, as well as opportunities, in 2023. Are you ready to see how your organization compares?

Digital 36

Digital Report Benchmark Retention 36

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. Mobile list size grew by 35% in 2017.

Benchmark 62

Benchmark Digital Trend Report 62

Neon CRM

AUGUST 24, 2023

Nonprofit professionals are constantly being challenged to be more “data-driven” in their work. Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. But they often find it difficult to know where to begin.

Hype 52

Hype Research Marketing Benchmark 52

Socialbrite

OCTOBER 6, 2022

Donors are still eager to support the organizations and causes they care about, yet they expect to be engaged differently — often through digital channels. As noted in the 2021 M+R Benchmarks Study , nonprofits enjoyed a 32% bump in revenue from online sources from 2019 to 2020. Nurture donor relationships through digital channels.

Fundraising 69

Fundraising Statistics Paypal Retention 69

M+R

JUNE 22, 2021

June 24, 2–3:30pm ET: “2021 M+R Benchmarks: A Deep Dive” with The Nonprofit Alliance. This year’s annual M+R Benchmarks Study includes front-page news, long-form analysis, mild-mannered reporting, and even a crossword puzzle all about the newest news and topical trends affecting nonprofit digital marketing, advocacy, and fundraising. .

Benchmark 52

Benchmark Studies Digital Analysis 52

Bloomerang

AUGUST 21, 2023

Craft personalized thank-you messages and updates to strengthen relationships with donors and enhance donor retention. Diversify fundraising channel s: The report documents shifts in donor behavior and preferences. Invest in data analytics : Leverage data analytics to better understand donor patterns and preferences.

Action 73

Action Report Practice Fundraising 73

Neon CRM

JANUARY 25, 2024

It’s critical for member engagement and, ultimately, for member retention. Channel the audience reading your newsletter—what’s helpful to them? Share Interviews While member newsletters are an excellent channel for repurposing existing content, you can also create special content. Let’s get started!

Newsletter 52

Newsletter Content Ideas Tips 52

NetWits

NOVEMBER 15, 2011

Looking for some good data and examples for your fundraising team? While a large majority of donations are still made by check (79 percent), online fundraising is the fastest growing donation channel. – eNonprofit Benchmark study. First year retention for multichannel donors was 51%. The average 1x donation is $60.00.

Fundraising 234

Fundraising Blackbaud Benchmark Charity 234

Qgiv

SEPTEMBER 2, 2022

Lori Collins leads One & All’s Giving Sciences group, which applies data science to charitable giving. Communicating need is paramount to responsive generosity, with the most efficient channels being the news and press. Lori Collins – SVP, Giving Sciences, One & All. Donors respond to need. Follow the Leaders. References.

Strategy 52

Strategy Marketing Giving Ukraine 52

Allegiance Group

FEBRUARY 14, 2023

From January to June 2022, the number of donors declined by 7%, and overall donor retention decreased by 4.2% Additionally, retention rates for first-time donors declined from 25.3% It should be noted that direct mail is just one channel to acquire new donors. year over year. in 2016 to 19.3%

Mail 52

Mail Donor Strategy Files 52

Qgiv

OCTOBER 3, 2023

ET, making the morning and early afternoon the best time to schedule appeals on your different marketing channels. According to MR Benchmarks 2023 , both Giving Tuesday and December 31 saw a 13% decline in overall revenue compared to 2021. On Giving Tuesday 2022, Qgiv’s platform saw the largest amount of donations occur between 10 a.m.

Trend 52

Trend Giving Social Media Gift 52

Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. That’s because all nonprofits have similar goals, including connecting with more donors, boosting their donor retention rates, and developing strategic, sustainable partnerships with other organizations. Major gifts.

Strategy 103

Strategy Develop Fundraising Nonprofit 103

Connection Cafe

APRIL 1, 2020

These events can cause a metric like retention or new donor acquisition to swing up and down. Every organization will now have 2020 swings to navigate, so benchmarking important metrics like donor retention or variances by fundraising channel pre-2020 and post-2020 will be critical to understanding long-term donor impact.

Environment 46

Environment Teach Fundraising Lesson 46

Bloomerang

DECEMBER 19, 2023

That means you likely won’t see the results—increased fundraising revenue, increased donor retention rate, increased average gift size—that you would likely see when using a paid solution. Now let’s look at Excel , which a lot of nonprofits initially use to track their data. which will make it harder to organize and sync your data.

Software 84

Software Free Tools Adobe 84

Bloomerang

NOVEMBER 16, 2023

According to the M+R Benchmarks 2023 report , 62% of nonprofits used text messaging for fundraising purposes in 2022. This guide will explain how the process works and ways to optimize your campaigns to raise more from this channel. Diving into your data can provide valuable insight into what’s working and what’s not.

Mobile 56

Mobile Guide Giving Fundraising 56

Nonprofit Tech for Good

JUNE 23, 2020

The third post in this series, 10 Donation Page Best Practices for Nonprofits , provides detailed advice, but its worth reiterating that the first step in being successful in online fundraising is having well-designed, data-driven donation pages. 3) Launch a Tribute Giving Program.

Practice 339

Practice Online Fundraising Nonprofit 339

Connection Cafe

MAY 13, 2019

The FY2018 analysis features median metrics from the over 200 institutions that participate in the annual donorCentrics Collaborative Benchmarking service. . This report unpacks some of the key ways these strategies have had an impact on retention, reactivation, acquisition and donor migration (upgrading and downgrading).

Report 21

Report Strategy Giving Analysis 21

Care2

JUNE 2, 2011

Blackbaud just released the 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report. This report analyzes data from 28 organizations (some of the biggest national nonprofits in the U.S.) It also highlights the interesting opportunities and challenges posed by multi-channel giving. Here are some key findings.

Results 68

Results Fundraising Case Study Mail 68

Care2

MARCH 23, 2009

According to the donorCentric study published by Target Analytics, which gathered data from 25 large nonprofit organizations ranging from CARE to Amnesty International, many nonprofits have mastered raising money from Direct Mail campaigns, but haven’t quite figured out how to replicate their fundraising success online.

Channel 42

Channel Case Study Fundraising Offline 42

Care2

NOVEMBER 13, 2011

Looking for some good data and examples for your fundraising team? While a large majority of donations are still made by check (79 percent), online fundraising is the fastest growing donation channel. – eNonprofit Benchmark study. First year retention for multichannel donors was 51%. – AFP.

Fundraising 73

Fundraising Blackbaud Benchmark Info 73

Connection Cafe

APRIL 5, 2013

Blackbaud’s 2013 Peer to Peer Fundraising Benchmark report provides information that you can use to not only measure your success but to learn about trends and best practices in event fundraising. What are you doing to ensure your fundraisers have the tools they need to be multi-channel in their outreach efforts?

Measure 40

Measure Fundraising Benchmark Stats 40

NTEN

SEPTEMBER 9, 2010

But the latest online giving data shows continued growth. The Blackbaud Index of Online Giving was launched this year and measures online giving data from more than 1,700 organizations. Another aspect of the Index data that is interesting is the growing percentage of total fundraising that comes from online channels.

Trend 86

Trend Online Fundraising Offline 86

Pamela Grow

JUNE 28, 2023

Well, I’ve got some eye-opening stats that might make you reconsider where to channel your communication efforts. According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. The numbers don’t lie!

email 52

email Rate ROI Social Media 52

Care2

MARCH 23, 2009

According to the donorCentric study published by Target Analytics, which gathered data from 25 large nonprofit organizations ranging from CARE to Amnesty International, many nonprofits have mastered raising money from Direct Mail campaigns, but haven’t quite figured out how to replicate their fundraising success online.

Channel 28

Channel Fundraising Case Study Offline 28

Qgiv

JULY 21, 2022

Multi-channel marketing is the practice of communicating and marketing across many channels. By leveraging multiple communication channels—email, mobile, direct mail, websites, social media, paid and earned media, SEO, and more, you expand your reach to engage new donors and supporters. Why is it important for nonprofits?

Channel 59

Channel Marketing Fundraising Nonprofit 59

Neon CRM

MAY 31, 2023

By focusing on every step of that donor journey and leveraging supporter data to build better relationships with supporters, your nonprofit can stop focusing so much on acquiring new ones and start reaping the rewards of a loyal donor base. It also involves careful analysis and upkeep of your donors’ data. Sound good?

Donor 52

Donor Management Guide Retention 52

Connection Cafe

JANUARY 12, 2014

In this npEngage post, One Thing Most Nonprofits Stink at (Donor Retention) and How You Can Change It in 2014 , Frank Barry has rallied some of the industry’s brightest minds to weigh-in on the #1 key to a successful donor retention strategy. And it’s stacked with useful data derived from the 2,135 nonprofits surveyed.

Communication 32

Communication Retention Childhood Statistics 32

Connection Cafe

SEPTEMBER 30, 2020

bbcon 2020 is just around the corner, and I’m excited to be presenting on the critical role of benchmarking and analytics in shaping your fundraising strategy. Average gifts, retention rates, channel giving, big data, small data…the sheer volume of information involved with fundraising can be daunting.

Benchmark 43

Benchmark Analytics Strategy Fundraising 43

NTEN

MARCH 19, 2009

I just finished reading the 2008 donorCentrics Internet Giving Benchmarks Analysis , put out by Blackbaud company Target Analytics. And there really hasn't been a lot of data. Well, this report has some pretty telling data. While retention rates have been lower, there are opportunities and questions we still need to address.

Attention 36

Attention Metrics Online Fundraising 36

Connection Cafe

JULY 17, 2018

donor retention rate in 2017. This unimpressive donor retention rate—one that hasn’t snuck north of 50% in more than a decade—hounds most nonprofits. A weak donor retention rate is an alarm bell, suggesting that your mission isn’t finding enough passionate supporters. Do You Know Your Donor Retention Rate?

Retention 34

Retention Donor Rate Gift 34

Bloomerang

MAY 30, 2022

What were our donor retention and new donor acquisition rates? Answer these questions and review the data from past campaigns to understand where your organization currently stands and how you can build on past performance. Prepare your marketing channels. These marketing channels might include: Social media. Direct mail.

Guide 127

Guide Fundraising Social Media Channel 127

Connection Cafe

SEPTEMBER 3, 2015

I was lucky enough to get a preview of the Money for Good 2015 report and it’s full of surprising (and not so surprising) data, insights and recommendations for organizations, funders and vendors. Unlike other benchmark reports, this one actually gives concrete recommendations that everyone can apply to move the giving needle.

Report 20

Report Donor Demographics Statistics 20

Connection Cafe

MARCH 30, 2011

Convio acquired StrategicOne earlier this year, and they have done significant analytics on disaster donations with some hefty data sets to look at, so Katie Beth had some excellent suggestions. What channel did they use? What third party data can I use? How are they really converting donors from one channel to another?

Disaster 26

Disaster Donor Japan Test 26

Bloomerang

JULY 19, 2021

For example, simply saying “we prioritize major gifts” or “we focus on donor retention” isn’t helpful without understanding specifically how you’re doing so and then tracking and measuring your results so you can improve. . Take a look at the M+R 2021 Benchmarks report and s hare some data and examples with your “powers that be.”

Digital 95

Digital Marketing Fundraising Strategy 95

Neon CRM

MAY 18, 2023

Donor Data is a Top Priority Track Performance Using KPIs Prioritize Donor Stewardship Use Technology to Automate Processes Set S.M.A.R.T. Donor Data is a Top Priority When conducting any sort of fundraising campaign, you need to make sure you are working with data about your donors.

Raise 98

Raise Strategy Help Fundraising 98

Bloomerang

JUNE 20, 2023

Use the data you’ve collected about your donors to draft the messages that will best resonate with them and inspire them to get involved. Recurring donations are important for your nonprofit’s donor retention strategy. Increasing your retention rate boosts your fundraising revenue over time.

Ideas 94

Ideas Guide Online Fundraising 94

Neon CRM

AUGUST 11, 2023

Dive into your nonprofit’s CRM and start pulling reports to analyze past trends and data. What channels resulted in the highest levels of support? You can also use your various communication channels (email, direct mail, social media, etc.) Look for the trends that arise from your data. And that never works.

Giving 52

Giving Help Tips Storytelling 52