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Build a Marketing Dream Team—Welcome AI

.orgSource

podcast featuring Jane Pearson,orgSource, Vice President Marketing and Communications Services and Amy Williams, President and CEO Brand Health Media. Yet, if you are a wizard with keywords, your audience will hear you. But I also believe that marketing teams should embrace AI and discover new ways to use it to improve our profession.

Team 221
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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

This advice is especially relevant for anyone looking to attract a younger audience. Thought leadership is a powerful way to engage an audience that prefers to be educated versus sold to. Companies often make the mistake of trying to sell through the lens of what’s best for them, versus what’s best for their audience.

YouTube 221
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To Get Close to Members, Follow MarTech Trends

.orgSource

You can build more collaborative teams. Involve the marketing team in strategic decision-making. Everyone on your team should have a deep understanding of the strategic goals and how they relate to departmental operations. Identify the employees on your team who love innovation and technology. Martech changes overnight.

Trend 221
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Are AI and EI an Odd Couple? Nope, Pairing Bytes With Behavior Is a Perfect Match

.orgSource

Over the next few posts, I’m going to explore how AI grounded in EI can be your association’s superpower helping you accomplish those New Year’s goals and bring out the best in every team. podcast Sharon Rice,org Source Director of Business Strategy , and I talked about these shifting dynamics. Our teams are critically important.

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Culture, Community, and Technology—A Successful 2022 Convergence

.orgSource

The.orgSource and.orgCommunity teams send our best wishes to our clients and friends for a happy and productive 2023. Jennifer Michael, Chief Operating Officer at the American Board of Medical Specialties described how to create learning experiences that are variegated, tailored to the audience, and transformational.

Culture 221
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6 fun things our ads team tried at end of year

M+R

This end-of-year, our ads team chefs served fan favorites like matches and deadline-heavy creative. The Dave Thomas Foundation for Adoption piloted the use of CTV ads from October through December to reach a broader audience and raise awareness about the urgent need for foster care adoption in the United States.

Team 52
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From Dusty Boxes to Digital Gold: Transforming Nonprofit Histories into Fundraising Assets with Digital Archives

Allegiance Group

As the founder and CEO of HistoryIT , she works with organizations to photograph and catalog the objects, documents, and images that accumulate over time and turn them into a collection that your team can search through and use. This will make it easier for your team to find and use pieces of the collection. Want to learn more?

History 52