EveryAction

NOVEMBER 2, 2022

It helps if they’re easy to understand, shareable, and engaging across a broad audience. To save money, time, and effort while putting together your annual report, we’ve compiled nonprofit annual report examples to help give your organization inspiration and a comprehensive guide to get you started. Annual report essentials.

Report 180

Report Organization PDF Tanzania 180

Top Nonprofits

MARCH 16, 2022

Your nonprofit’s website is the center of your communication and marketing strategy. It’s what you use to drive engagement, donations, and awareness of your organization. When you use a multi-channel approach to marketing, you probably point your audience back to specific landing pages on your website.

Websites 115

Websites Nonprofit Audience Mobile 115

Amy Sample Ward

FEBRUARY 26, 2012

I am a big fan of actionable metrics. For example, if you track just how many people come to your website, it doesn’t give you much action. Fenton’s guide divides up the kinds of metrics you can focus on under the headings See, Say, Feel and Do. I really appreciate that Fenton has included a similar recommendation.

Metrics 227

Metrics Social Media Media Social 227

DipJar

NOVEMBER 15, 2022

According to SureImpact’s Primer on Nonprofit Impact Measurement , impact is “the quantifiable difference an organization makes … the collective effects (intended and unintended) of a nonprofit’s work on the communities it serves.” In this guide, we’ll answer the most frequently asked questions about nonprofit impact metrics, including: .

Metrics 52

Metrics Impact Guide Literacy 52

Association Analytics

FEBRUARY 20, 2024

Not surprisingly, a 2020 report from Wild Apricot showed that 68% of organizations have difficulty growing membership. Target new audiences – We focus on member experience, satisfaction, and retention, but what about the more tangential groups we touch as an organization? What’s slowing these association’s down?

Create 169

Create Strategy Associations Registration 169

Forum One

MAY 28, 2024

Organized by the International Awards Association (IAA) , the awards recognize and honor the outstanding performance, talent, and effort of the best digital and creative professionals worldwide. These awards honored Forum One’s work in building websites, digital tools, and virtual experiences for our clients.

Award 83

Award Oregon Museum Policy 83

Bloomerang

AUGUST 22, 2023

More than 75 percent of Gen Z and Millennial donors reported preferring giving online, meaning it’s essential to use fundraising solutions that help you better understand and connect with this audience. But where should you start when it comes to finding the right fundraising website for your nonprofit? transaction fee per donation.

Websites 76

Websites Paypal Fundraising Nonprofit 76

Nonprofit Tech for Good

AUGUST 6, 2023

By Jen Frazier , President at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive. It should convey the organization’s impact and the urgency of supporting its mission.

Practice 239

Practice Fundraising Guide Channel 239

EveryAction

SEPTEMBER 20, 2016

Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R , to discuss all things social media metrics. Once you know what qualifies as success, Amy suggests setting your goals based on benchmarks you've established for your organization, although this is a good place to start.

Metrics 100

Metrics Social Media Measure Media 100

Nonprofit Tech for Good

MAY 8, 2019

How often do you revisit your nonprofit website with an eye to better engagement? Does it still reflect your mission, purpose, strategic goals, and the ways your audiences use the internet? Organizations are always changing. A few years ago, Hunger Solutions New York (HSNY) targeted service providers as their primary audience.

Online 240

Online Hunger Metrics Drupal 240

Nonprofits Source

FEBRUARY 22, 2024

When it comes to content management systems (CMS), WordPress is a stellar choice for a variety of organizations, including businesses and nonprofits. However, unlike business employees, nonprofit professionals may not have the time to devote to a website strategy or the capacity to spend time mastering a complex CMS. Donation page.

WordPress 52

WordPress Content Strategy Create 52

Nonprofit Tech for Good

FEBRUARY 14, 2019

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm?

Facebook 235

Facebook Fundraising ROI Metrics 235

Nonprofits Source

MAY 15, 2024

Understand your target audience Your small business likely doesn’t have the seemingly endless budgets and robust marketing departments that large corporations do. This means that you’ll need to be more economical with your efforts, choosing only the communication channels and tactics that truly resonate with your audience.

Map 52

Map Digital Business Marketing 52

Byte Technology

SEPTEMBER 22, 2015

Analytical tools have changed the way we digest important information on everything from website effectiveness to Facebook engagement to Twitter insights. Enter Demographics Pro, a go-to service for e-tail, non-profit and online business interests looking to grow their audience and, in turn, their bottom lines.

Demographics 100

Demographics Profile Audience Social Media 100

M+R

MARCH 11, 2024

2) Using Scout Quest Audiences for Advertising EVERYWHERE: We’ve used Scout Quest data to build AWESOME Lookalike Audiences on Facebook for a few years now, but on the webinar, Sarah Coughlon shared the HUGE news that we’re now going to be offering similar audiences for programmatic advertising. Have a question?

Mail 71

Mail Results Benchmark United States 71

Allegiance Group

JUNE 13, 2024

These plans, which summarize research about your target audience and center around your top objectives, can serve as an excellent source of truth throughout the campaigns. Deep understanding of your audience. Take the time to research your audience before launching your campaigns. Why does your nonprofit need a marketing plan?

Marketing 52

Marketing Analysis Nonprofit Audience 52

Nonprofit Tech for Good

AUGUST 9, 2021

For now, LinkedIn Pages outperform Facebook and Twitter in organic reach and engagement. To begin, and this is important, your nonprofit should conduct a search on LinkedIn to see if a page already exists for your organization. Though increasingly rare to find an auto-generated, unclaimed page, they do exist. Gmail, Yahoo, etc.

Linkedin 361

Linkedin Practice Social Media Sponsor 361

Qgiv

NOVEMBER 9, 2023

A nonprofit branding strategy is a plan for how you want your organization to be perceived by the public. It includes your organization’s mission, vision, values, and unique selling proposition. Increase awareness of your organization and its mission. Strengthen your organization’s reputation. Be authentic.

Strategy 110

Strategy Tips Nonprofit Conservancy 110

Forum One

FEBRUARY 7, 2023

In June 2007, Apple launched the iPhone, and in subsequent years we saw the rise of apps as a competing method to websites for how people interact with organizations. For organizations using both apps and websites, there were challenges in seeing how the data interacts—are web visitors the same people using the app?

FAQ 59

FAQ Organization Analytics Google 59

Forum One

OCTOBER 17, 2023

A product, whether in the for-profit, nonprofit, or government sector, is a powerful tool that delivers a valuable service to a specific audience. They directly contribute to the organization’s programmatic mission, making a significant difference in the lives of those they serve.

Product 88

Product Develop Impact Case Study 88

CauseVox

SEPTEMBER 28, 2021

We’ve seen crowdfunding and peer-to-peer fundraising websites that knocked our socks off this year. So here it is: our favorite 7 crowdfunding and peer-to-peer website examples from 2021. AuSM had some additional elements that let them take those audience members from “interested” to “donor”. How did they do so well?”

Examples 83

Examples Websites North Carolina Virtual 83

Qgiv

APRIL 22, 2024

Nonprofit marketing is one of the key components of getting your organization seen by potential supporters! Learn more about how nonprofit marketing can benefit your organization: What is nonprofit marketing? Types of nonprofit marketing Nonprofit market plan Marketing best practices What is nonprofit marketing?

Marketing 52

Marketing Guide Nonprofit Channel 52

Get Fully Funded

JULY 6, 2022

As an animal-related nonprofit, you often compete with other similar organizations, not to mention thousands of other deserving causes, for every donation. Pet businesses—from kennels to dog washes—are a logical connection to your organization. For your classes to be successful, you’ll need an audience. Let’s get started!

Ideas 52

Ideas Organization Fundraising Classes 52

Candid

MAY 10, 2023

To spread the word about a new initiative or build awareness around your mission-driven work, effective communication with your audiences is key. Examples of campaign objectives and goals include: Building awareness of your nonprofit by increasing new website visitors by 20% in six months. Define the problem. Explain the next steps.

Communication 88

Communication Campaign Channel Measure 88

Candid

DECEMBER 12, 2022

So, you get to work and land on one text-heavy website and another website with a prominent video that describes a nonprofit’s work, mission, and impact. So when it comes to inspiring your donors to support your cause, you might consider creating a nonprofit explainer video for your organization. Get to know your audience.

Video 97

Video Support Tips Audio 97

Media Cause

JULY 14, 2023

Digital marketing is a powerful tool for businesses of all sizes to reach their target audience and achieve their goals. This knowledge will guide you in tailoring your campaigns to resonate with your audience and create meaningful connections. Consider expanding beyond those platforms to test and reach a wider audience.

Project 52

Project Digital Marketing Impact 52

Nonprofit Tech for Good

DECEMBER 12, 2011

Social Media: Before You Get Started, Get Organized! To increase your website traffic? Define Your Metrics and Create a Social Media ROI Spreadsheet. In the far left column of the spreadsheet, list the metrics that you want to monitor. To secure new volunteers? To build your online brand? Of course not!

Social Media 217

Social Media Media Avatar Organization 217

Nonprofit Tech for Good

APRIL 19, 2024

Quinn – a consultant with more than 25 years working with nonprofits and curator of the Nonprofit Website Insider. It sometimes sounds as though tools like ChatGPT or Gemini could entirely replace humans in writing website content. So, how should an organization navigate this? This article walks through seven tips.

Content 272

Content Websites Tips Voice 272

Whole Whale

MAY 3, 2023

Nonprofits that are reliant on organic search traffic need to start optimizing for this new reality now to mitigate the drop in engagement and support as the sea change happens. Take a look at your Google Ad Grant and pull a past year’s keyword traffic report Organize and categorize the keywords with the buckets above.

Search 52

Search Grant Organization Voice 52

Qgiv

OCTOBER 9, 2023

When a store asks you if you’d like to donate or round up your purchase at check-out, that’s a point-of-sale cause marketing campaign to financially contribute to an organization like yours. They’ll link to your donation form from the business’s social media or website. Purchase-triggered donation.

Causes 52

Causes Marketing Impact Guide 52

Candid

JANUARY 30, 2023

Effective branding also gives potential donors an accurate and compelling picture of your organization that encourages their vital support. Rebranding can be used to improve public perception of a nonprofit’s organization, but it’s a major decision and significant project to undertake. But what if you decide to rebrand your nonprofit?

Nonprofit 110

Nonprofit Audience Library Research 110

sgEngage

MAY 27, 2021

Throughout the year, it’s important to conduct plenty of preparation, strategy development, and stewardship efforts to make sure your audience is eager to give when the big day arrives. Key fundraising metrics like donor retention rate, donation frequency, and fundraising return on investment (ROI).

Giving 122

Giving Retention Metrics Demographics 122

sgEngage

SEPTEMBER 11, 2023

With the right tools in place, anyone can organize a golf tournament, regardless of their golf knowledge or experience. Besides the obvious fundraising power, golf events spread awareness about your organization, build and advance partnerships, and provide meaningful donor stewardship and outreach. Use an event website.

Charity 81

Charity Create Sponsor Sample 81

Forum One

JULY 13, 2021

Apple’s latest privacy updates will affect data sources commonly used by mission-driven organizations. Let’s explore how your organization can adapt to the changes. For organizations running ad campaigns, these changes could impact results and data in numerous ways. ” In 2019, Apple updated ITP to version 2.1,

Impact 46

Impact Organization Track Analytics 46

Whole Whale

MAY 3, 2023

Nonprofits that are reliant on organic search traffic need to start optimizing for this new reality now to mitigate the drop in engagement and support as the sea change happens. Take a look at your Google Ad Grant and pull a past year’s keyword traffic report Organize and categorize the keywords with the buckets above.

Search 52

Search Grant Organization Voice 52

Nonprofit Tech for Good

APRIL 10, 2022

Before you follow any account, ensure that your profile is complete with (1) a well-designed profile photo and header image; (2) a bio that expresses clearly your organization’s mission; and (3) a link to your website. Including links, of course, also helps increase traffic to your website. Twitter can be mean.

Twitter 349

Twitter Practice Social Media Nonprofit 349

Forum One

JULY 15, 2021

A step-by-step approach to personalization allows organizations to start delivering unique content sooner than later. Just like the private sector, mission-driven organizations need to ensure they are providing personalized marketing and digital experiences in order to effectively engage their online audiences.

Personal 102

Personal Test Demographics Analytics 102