Nonprofit Tech for Good

JULY 20, 2022

Why Should Nonprofits Care About Web3? Web3 is already changing the way people think about giving out personal identifiable information (PII) online, how they invest and store their money, and what kinds of transparency they expect from companies and brands they interact with online, including nonprofits. Nonprofits and the Metaverse.

Attention 342

Attention Avatar Virtual Internet 342

Candid

MAY 10, 2023

To spread the word about a new initiative or build awareness around your mission-driven work, effective communication with your audiences is key. Next, define your goals by considering how you’ll track, measure, and evaluate its performance. This is where a communications campaign can come in handy. Define the problem.

Communication 98

Communication Campaign Channel Measure 98

Nonprofit Tech for Good

MAY 13, 2022

Attribution is what allows you to measure the success of your acquisition strategies (and get great insights for optimisation). Investigate how well your audiences perform. Are your conversion rates different for different audiences? They are universal, so many tools track them or support adding them automatically.

Donor 294

Donor Track Campaign Facebook 294

Qgiv

APRIL 9, 2024

With the rise of smartphones, it seems like everyone’s constantly on social media, making it the perfect marketing tool for your nonprofit! Social media for nonprofits is one of the best ways for organizations to reach out, engage with the community, and promote the work they do. Why should nonprofits use social media?

Social Media 52

Social Media Media Guide Social 52

Whole Whale

JANUARY 28, 2023

The most attractive aspect of the medium is how intimate the relationship can be with the audience. If you are going to pour the amount of work necessary into creating a podcast, you will want to measure its success — but how? Ways to measure a podcast's success! Trying to track podcasts is pretty similar.

Podcast 52

Podcast Measure Feeds Plugin 52

Qgiv

APRIL 22, 2024

Nonprofit marketing is one of the key components of getting your organization seen by potential supporters! While many may think of marketing as a for-profit pursuit, it’s also the backbone for nonprofits connecting with supporters and spreading awareness about your mission. For-profit marketing is heavily focused on making a profit.

Marketing 52

Marketing Guide Nonprofit Channel 52

Qgiv

NOVEMBER 9, 2023

In today’s competitive marketplace, it’s more important than ever for nonprofits to have a strong brand. But what exactly is a nonprofit branding strategy? What is a nonprofit branding strategy? A nonprofit branding strategy is a plan for how you want your organization to be perceived by the public.

Strategy 110

Strategy Tips Nonprofit Conservancy 110

sgEngage

MARCH 19, 2024

Embracing innovation can transform your nonprofit. But for innovation to thrive, you must embrace a culture where the entire nonprofit is committed to enhancing processes or strategies by transforming ideas into actionable improvements. Let’s start by understanding ‘culture of innovation’ and why it matters.

Culture 78

Culture Create eBook Attitude 78

Qgiv

FEBRUARY 6, 2024

As technology advances, the fundraising landscape becomes more and more focused on digital solutions to reach wider audiences. However, these convenient fundraising options come with a risk many in the nonprofit world aren’t very familiar with—cybersecurity. What is cybersecurity for nonprofits?

Nonprofit 111

Nonprofit Software Practice Offline 111

Media Cause

FEBRUARY 1, 2024

In today’s increasingly digital world, marketers rely on online platforms to plan, implement, build, execute, and measure their campaigns. Even though the lines between what tools are and are not considered MarTech can be blurry, our experts have a few advised guidelines. Simply put, MarTech is marketing!

Marketing 59

Marketing Platform Social Media Aggregator 59

Candid

APRIL 20, 2023

There is so much expert advice out there about how much you should post, what types of content are the best, and how to reach new audiences. So, how can your nonprofit create a social media strategy that you can sustain? As you define your goal(s), also think about how to measure it. This is your road map.

Social Media 98

Social Media Data Strategy Media 98

Nonprofit Tech for Good

DECEMBER 13, 2021

Tools like Screaming Frog can be used to crawl your current site and download the results onto a spreadsheet where each piece of content can be assessed. It can also be used to measure progress and keep the planning team focused. Target audiences. Step 1: Conduct a Content Inventory and Site Audit. Objectives of the redesign.

Websites 305

Websites Analytics Project Proposal 305

Qgiv

FEBRUARY 20, 2024

As technology evolves, there are new ways nonprofits like yours can take advantage of advancements to save time and raise more money. AI for nonprofits can be a real game changer in the fundraising landscape. AI tools for fundraising When it comes to AI for fundraising, there are many tools that can help you succeed in your mission.

Fundraising 97

Fundraising Nonprofit Analysis Donor 97

Nonprofit Tech for Good

MAY 8, 2019

By Maria De La Guardia , design director and brand strategist at Bureau for Good , a design agency that helps nonprofits explain why they matter across digital and print media. How often do you revisit your nonprofit website with an eye to better engagement? Speaking of metrics, how do you measure your nonprofit site’s performance?

Online 246

Online Hunger Metrics Drupal 246

Qgiv

JUNE 6, 2023

Social media has changed the marketing world, and Facebook Ads for nonprofits are an easy tool to increase your organization’s presence online. Here are the answers to some common questions about Facebook Ads for nonprofits. What are the benefits of using Facebook Ads for nonprofits?

Facebook 86

Facebook Guide Demographics Nonprofit 86

Allegiance Group

APRIL 15, 2024

Additionally, audiences are likely to open and engage with direct mail. Direct mail can benefit your nonprofit in many ways, from connecting with donors in a personal way and yielding a high ROI. Direct mail reaches different audiences. On average, direct mail has an open rate of 57.5% Research and exploration.

Mail 52

Mail Fundraising Nonprofit Channel 52

Pamela Grow

FEBRUARY 27, 2024

Your nonprofit invests significant time, energy, and money into bettering the lives of those you serve. This means that there are more opportunities to tell your nonprofit’s story , spread awareness of your cause, and connect with donors around the world. Measurable. Segment your audience. Supporter type. Demographics.

Digital 59

Digital Marketing Create Social Media 59

Candid

SEPTEMBER 7, 2023

Here is a snapshot of what happened and our tips for creating short-form videos at your nonprofit. Our goal for these videos has always been to reach younger audiences and those with a preference for video content, as well as captivate our existing followers on social media. You can use free tools like MusicallyDown or SnapInsta.

YouTube 122

YouTube Tips Script Audio 122

Candid

JANUARY 30, 2023

Your nonprofit’s brand is an important tool for communicating your mission to supporters and earning their trust. But what if you decide to rebrand your nonprofit? Rebranding can be used to improve public perception of a nonprofit’s organization, but it’s a major decision and significant project to undertake.

Nonprofit 119

Nonprofit Audience Library Research 119

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2012

We’ll also share some some tips and frameworks for measuring engagement to improve relationships with your organization’s stakeholders. Engagement is the first step in building the relationship between your nonprofits’s supporters and the organization. How do you measure engagement? … Read More

Measure 98

Measure NTEN Social Media Metrics 98

The Modern Nonprofit

DECEMBER 4, 2023

In this thought-provoking exploration, we delve into the complexities of privacy-compliant digital fundraising, unpacking the tools and tactics necessary to thrive without compromising the sacred trust of your donors. Nonprofits, heavily reliant on digital channels for fundraising, face new challenges in adapting to these legislations.

Support 103

Support Fundraising Awareness Data 103

Bloomerang

AUGUST 22, 2023

Having a clear online fundraising strategy, and the tools to bring it to life, is more important than ever, especially as younger generations gain more giving power. But where should you start when it comes to finding the right fundraising website for your nonprofit? Integrated marketing and engagement tools.

Websites 76

Websites Paypal Fundraising Nonprofit 76

Nonprofits Source

OCTOBER 25, 2023

It’s no mystery that nonprofits must promote their missions to raise awareness for their causes. Technology is increasingly changing the future of nonprofit marketing , which is why your organization must leverage its software to keep up. Personalized Communication Ideally, your marketing efforts will reach vast audiences.

Marketing 52

Marketing Support Demographics Nonprofit 52

DNL OmniMedia

APRIL 1, 2024

Nonprofits collect and generate vast amounts of data, ranging from individual donors’ contact information to program outcomes, but they often struggle with organizing and utilizing the information effectively. This is why data warehouses can have such a significant impact on nonprofits. We’ll cover: What is a Nonprofit Data Warehouse?

Data 52

Data Guide Proposal Nonprofit 52

The Modern Nonprofit

JANUARY 2, 2024

Estimated Reading Time: 6 minutes From Stories to Support: The Nonprofit’s Guide to Acquiring and Using Testimonials Imagine harnessing the power of authentic stories to attract new supporters, boost credibility, and inspire people to rally behind your nonprofit’s cause.

Story 104

Story Guide Support Analysis 104

Forum One

MARCH 12, 2024

Wednesday at the 2024 Nonprofit Technology Conference (NTC), we’re pleased to be leading a session all about artificial intelligence (AI) for mission-driven social media. AI tools are already being used by many organizations to brainstorm ideas, find efficiencies, and explore new ways of working. Copyediting. Template creation.

Social Media 80

Social Media Images Video Media 80

EveryAction

JUNE 21, 2023

The good news is that nonprofit organizations, advocacy organizations, businesses, individuals, and other changemakers can successfully advocate for a better future for LGBTQ+ people with support from the right strategies and tools. Fortunately, technology like digital advocacy tools make this easy to do for staff and supporters alike.

Advocacy 199

Advocacy Generation Strategy Awareness 199

Bloomerang

FEBRUARY 1, 2023

With so many tools out there to choose from, your opportunities for customizing your organization’s tech stack are virtually limitless, especially when it comes to fundraising apps. Nonprofit-facing fundraising apps are those that your nonprofit staff members use to raise money on the go. Let’s dive right in!

Org 80

Org Raise Tools Help 80

Neon CRM

OCTOBER 31, 2023

Having solid donor engagement strategies in place is important for any nonprofit that wants to inspire generosity in their community and build a base of lifelong supporters. But the world is a noisy place: Donors are bombarded with constant messaging that can drown out a nonprofit’s attempts to reach them.

Donor 98

Donor Strategy Nonprofit Phone 98

Media Cause

JULY 11, 2023

For nonprofit organizations, making an impact without breaking the bank is crucial. Automated email services for nonprofits are unsung heroes in achieving just that. Email Marketing Strategy for Nonprofits: Understanding Automated Email Marketing Why Automated Email Marketing? Why Automated Email Marketing?

email 52

email Service Marketing Metrics 52

TechImpact

JULY 30, 2014

The website measurement and analytics tool serves as a dipstick into the effectiveness of your current marketing strategies, and into the effectiveness of your website as a whole. Create custom audience segments. You’ve undoubtedly targeted a specific audience or demographic with a fundraising push, or with a specific message.

Analytics 223

Analytics Statistics Google Demographics 223

Nonprofit Tech for Good

FEBRUARY 14, 2019

His work is focused on nonprofits, advocacy, and public affairs. How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm? 2) Identify your target audience.

Facebook 242

Facebook Fundraising ROI Virginia 242

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 2, 2015

A few months ago, I facilitated a mini-innovation lab on measuring impact for grantees of the Google Nonprofit program at the Impact Hub. The group included a mix of Google grantees as well as measurement professionals. Create a roadmap for measuring your financial + social impact. Europe and Latin America. Report Out.

Measure 50

Measure Impact Program San Francisco 50

Qgiv

JULY 27, 2021

Julia Campbell has been helping nonprofits make the most of their social media presences for years. She knows what strategies work on social media, what strategies fail, and how nonprofits can use social channels to make a big impact on their community. Also you can ask your audience! Looking for more of Julia’s wisdom?

Social Media 138

Social Media Media Tips Social 138

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2013

I spent a year co-writing on a book, “ Measuring the Networked Nonprofit ,” with measurement guru KD Paine because I felt strongly focusing on vanity metrics such as follower counts or Facebook likes was a waste of time. I didn’t get asked ”What are the best tools to measure followers on Twitter?

Attitude 97

Attitude Social Media Measure San Francisco 97

Nonprofit Tech for Good

JANUARY 17, 2019

By Tereza Litsa , Social Media Manager at Lightful , a simple social media management platform for nonprofits. It’s an easy way to set measurable goals and to align your objectives with your daily posting. You can set up the posting times by looking at your analytics to see which are the best times to reach your audience.

Calendar 278

Calendar Social Media Content Media 278

Qgiv

MARCH 25, 2024

Crank up your nonprofit fundraising with a benefit concert! Advantages for nonprofits of hosting benefit concerts Hosting a benefit concert for your organization offers numerous benefits, such as: Fundraising. The right tools can help you offer the best user experience for participants and make it easy to promote your show online.

Hosting 52

Hosting Benefit Music Registration 52