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What Are Natural Language Queries and Featured Snippets and Why Do They Matter?

The MatrixFiles

While “writing for Google” can sometimes feel inauthentic, like you’re trying to game the system, it’s important to remember that what is good for Google and SEO, is also good and beneficial for your target audiences. What are natural language queries? It’s actually a win-win! . ” will. appeared first on The MatriX Files.

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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

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10 Digital Marketing & Fundraising Trends for Nonprofits in 2022

Nonprofit Tech for Good

Below are the notes from the “10 Digital Marketing & Fundraising Trends to Watch in 2022” webinar presented by Heather Mansfield on December 1. The webinar was designed as a supplemental course to the webinar series required to earn a Certificate in Digital Marketing & Fundraising. Characteristics of Plain Language.

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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

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The Language of a Successful Donation Appeal

The Modern Nonprofit

Estimated Reading Time: 2 minutes The Language of a Successful Donation Appeal. The wording and language used in your donation appeal are key. Language that emphasizes the ways in which donors are helping a cause is much more effective than language that cautions donors that without their support, the organization will fail.

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A Guide to Email Accessibility Best Practices for Nonprofits

Nonprofit Tech for Good

By Coralie Meade Rodriguez , Senior Production Specialist at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive.

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8 Types of Non-Inclusive Language To Avoid

Whole Whale

The Inclusivity Tool was designed to help content creators follow the best practices around using inclusive language. Many organizations have been working with marginalized populations for decades while the study of how language impacts culture is only in its infancy. These terms can be triggering for audiences that know this history.