Bloomerang

MAY 25, 2021

Any experienced marketer would tell you that understanding one’s audience is key to success in communication. After you identify the goals and objectives of your communication efforts, you can identify an audience. Each goal may have several different audiences in which you want to communicate to. . Pain Points. Occupations.

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Saleforce Nonprofit

OCTOBER 20, 2021

Last week, I was honored to host a virtual roundtable for a small group of nonprofit marketing and communications executives on The Art of Storytelling & Brand Identity. Harold led an exercise that challenged us to find ways to be more intentional with our storytelling. Get comfortable being uncomfortable. About the Author.

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ASU Lodestar Center

DECEMBER 5, 2017

Storytelling is a strategic tool that has been used since the beginning of humanity to transmit a meaningful message to others. Telling a good story can influence the mindset of the audience, and this explains why a lot of businesses today are using this tool to market their brands to their potential customers. Select Your Audience.

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Candid

APRIL 22, 2024

Foundation, we trust those who are closest to the issues affecting their communities. Another way to get on funders’ radars is to offer to speak to their staff or boards about an issue, which can help position grassroots organizations as experts and resources that may lead to requests to speak in front of a larger audience of funders.

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Bloomerang

JULY 27, 2021

Over centuries, storytelling has followed a similar pattern. You can apply the same blueprint again and again and know the stories will be well received by your audience. . When it comes to nonprofit storytelling , The Singularity Effect is proven to be effective. Knowing your audience helps with this.

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Achieve

AUGUST 12, 2021

volunteer fundraisers to brush up on your storytelling abilities. . Communicate with your audience by showing engaging photos of your work or a testimonial. In other words, social media presents the perfect opportunity to expand your audience and connect with passionate new networks of prospective donors. . As of 2019, 90.4%

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.orgSource

NOVEMBER 7, 2023

Camera shy people learned that video is your best friend when you need to deliver an important message to a remote audience. It is also a fun and effective way to ease into conversations about communication, behavior, trust, and other interpersonal issues that are important to keeping culture on track.”

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Forum One

MARCH 23, 2021

So, how do we help our audiences find the information they need? Before identifying which menu approach is appropriate, make sure your team is aligned on overall goals, audiences, and content needs. Audiences: Which audience groups are you prioritizing? What issues do they have? Remember: you are not your audience.

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Bloomerang

JUNE 2, 2021

In Parts 1 and 2 of this blog series, we discussed identifying your objectives and discussed how to better understand your audience. Your organization or brand may have a slightly different approach than that of another organization—but it’s important your audience learns what to expect from you. Stories are relatable.

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Bloomerang

MAY 4, 2021

This is especially effective when trying to convince an audience why the mission of your organization is an important one. Stories are a form of communication that really shows an audience why something matters by giving an issue a context, a face, and a name. . Struggles can be big or small. character against nature.

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Nonprofit Tech for Good

NOVEMBER 11, 2022

A public service announcement (PSA) is a way to communicate to the public about an important topic or issue that affects most of, if not all of the general public. A PSA is communicated via radio, television, online, and via other media formats without charge so that the public is aware of the issue/topic and can take action. .

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The Storytelling Non-profit

JUNE 1, 2022

This may mean abandoning “traditional” newsletter content (like an update letter from your Executive Director) in favor of content that engages and inspires your audience to action. Share an impact story A great non-profit newsletter idea is to use storytelling. Grab a Free Copy Today!

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EveryAction

MAY 1, 2017

Storytelling is a constant drumbeat that resonates throughout the nonprofit community, but increasingly, stories are getting hard to tell. We asked nonprofit storytelling expert Vanessa Chase Lockshin about telling stories amid a noisy, negative newscycle that leaves donors (and everyone else) feeling fatigued - here's her advice.

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Connection Cafe

NOVEMBER 26, 2019

When engaging local communities, it is vital to meet them where they are on their issues. Storytelling: Don’t fall back on brand reliance. The cultural pulse changes over time and so too must your storytelling strategy. You can also learn more about storytelling strategy in the sgENGAGE Podcast Episode 116: Storytelling 101.

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Nonprofit Tech for Good

AUGUST 29, 2019

By Julia Campbell , a social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. While Facebook and Twitter may be waning a bit in popularity and usage, visual storytelling platform Instagram keeps growing in engagement and daily time spent on the site. .

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NonProfit Hub

DECEMBER 3, 2014

To reserve your free copy of our January/February issue on donor retention, sign up today. ————————————————. Telling stories that tug on heartstrings and emotionally connect with your audience gives your organization the heart and soul that donors are attracted to. That’s a good indication it will do the same for your audience.

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Forum One

FEBRUARY 13, 2024

Also, audiences only want to pay for premium content, and creating experiences for Vision Pro worth paying for will be costly. While still in its early stages and prohibitively expensive for most people, now is the time to prototype and experiment with its immersive storytelling capabilities.

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Tech Soup

APRIL 25, 2013

On Monday, April 16, TechSoup took its Digital Storytelling global with a full-day tweet chat spanning 10 time zones. Each tweet chat covered a different facet of digital storytelling and featured storytelling experts and nonprofit and library participants. led the bilingual tweet chat.

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The Storytelling Non-profit

SEPTEMBER 14, 2021

One that draws donors into the campaign, engages them with an issue, and shows them how making a donation can make a difference. In this post, you’ll learn why storytelling is a key component of your year-end fundraising campaign and how to start planning the storytelling aspects of your campaign today. .

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ASU Lodestar Center

APRIL 1, 2022

Storytelling as a solution. Communicating what a nonprofit does through storytelling is a valuable and engaging tool for stakeholders. Storytellers strategically place the donor or prospect into the story, allowing them to help solve a problem, making them a hero. The flow of a compelling story is audience ?

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Tech Soup

MAY 19, 2016

So, isn't it obvious that's how you should be reaching your audience? Now I know storytelling is a buzzword right now, and buzzwords come and go. Storytelling has been a buzzword before, and will be again. But even when storytelling is not a buzzword, your story needs to be told. Understand Your Audience.

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Qgiv

NOVEMBER 9, 2023

Once you have a good understanding of your brand identity, you can start to develop messaging that resonates with your target audience. This will help you ensure your branding is on point and resonates with your target audience. Be clear about your target audience. What impact do you want to have on the world? Be authentic.

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Candid

DECEMBER 12, 2022

Get to know your audience. The style, tone, and core message of your explainer video should be dependent on your target audience. Examine your donor database, social media channels, or even survey data to answer questions, like the following: Why is your mission relevant to your audience’s direct interests?

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Tech Soup

MAY 6, 2016

And data storytelling is at the forefront of such initiatives. At first thought, data and storytelling sound like an odd mix. "Data" sounds dry, while storytelling weaves narratives aimed at appealing to people's emotions. The database and gallery highlight the immensity of the issue.

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The Storytelling Non-profit

NOVEMBER 29, 2021

Next, let’s talk about some storytelling strategies to help you maximize your giving. It can be an inspiring story that gets donors excited about the possibilities and bought into your non-profit’s leadership on an issue area. The post How to Tell Stories that Raise Money in December appeared first on The Storytelling Non-Profit.

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The Modern Nonprofit

APRIL 18, 2023

Estimated Reading Time: 6 minutes Unlock the fundraising potential of your nonprofit by understanding your target audience. This will help you understand the types of supporters that are most likely to be interested in your cause and guide your efforts in targeting the right audience.

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NTEN

OCTOBER 6, 2011

I'm going to start by telling a story about storytelling. Instead, I had been on the Amnesty International website learning about the Troy Davis case, signing up for their email list, joining their online community, and frantically researching death penalty issues while sharing my findings with my friends and family on Facebook.

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Tech Soup

MAY 28, 2013

That's what the Digital Storytelling Challenge seeks to accomplish every year. At the 2013 Digital Storytelling Awards Gala on May 28, the community's successes were clear. Congratulations to all of these award winners, and collective gratitude to all the participants in this year’s digital storytelling challenge.

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Saleforce Nonprofit

JUNE 28, 2022

An important part of what we do at Salesforce.org is to convene those who can push the needle on improving the state of the world, and Davos was an ideal opportunity for us to engage inspiring speakers on pressing issues such as mental health, climate change, inequality, and global health. Jack Harries understands the power of storytelling.

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Achieve

MARCH 1, 2024

Leverage the benefits of this fast-growing industry and reach a larger audience by creating a nonprofit podcast. This guide will give you the rundown on how to get started so you can smoothly host an engaging podcast that will “wow” audiences. Connect with your audience in a new way. Why start a nonprofit podcast?

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Connection Cafe

OCTOBER 11, 2019

Here are five steps you can take to make that happen with your storytelling: 1. Identify your most important audiences. Then, rather than focusing your storytelling on your foundation, you can focus it on those potential partners. When we think about storytelling, we think about talking. Remove the jargon.

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Kindful

APRIL 8, 2021

Storytelling. One of the hottest buzzwords in nonprofit communications right now is storytelling. This is because story is one of the most effective forms of communication available; it’s a concrete way to demonstrate your mission and create real connection with the audience. Emotion : People act on emotion! Should they donate?

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Tech Soup

APRIL 24, 2013

The TechSoup Digital Storytelling Challenge partnered with the first CommBuild tweet chat of April to look at storytelling for communities. More specifically, the CommBuild tweet chat was about using data visualization for community storytelling. data visualization data storytelling community tsdigs digital storytelling'

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The Modern Nonprofit

SEPTEMBER 19, 2023

Moreover, it provides a platform to address issues affecting the Hispanic community, enriches cultural competencies for the organization, fosters stronger relations with Latino clients or partners, and boosts the organization’s visibility among diverse audiences. These narratives can inspire and educate.

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Bloomerang

JULY 24, 2023

They simply need to be good storytellers. Storytelling opens doors and creates interest and can be coupled with an invitation to “take action” on the organization’s website which hopefully helps them acquire email addresses. Getting covered by the media immediately expands your audience and interest in your issues.

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Bloomerang

OCTOBER 28, 2023

For example, a movie-themed event or a gaming night can bring together a diverse audience. Arrange inclusive community events: Community gatherings that celebrate diversity and inclusivity can resonate with a broad audience, including those who are passionate about social causes.

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Forum One

JUNE 29, 2021

In some cases, it has replaced the more traditional print version altogether, while in others, it complements a hardcopy report that is either provided as a downloadable resource or sent as a printed hardcopy to target audiences, such as members, funders, supporters, and advocates. Girls Who Code.

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