Demystifying Next Generation Donor Audiences to Drive Engagement and Donations

Connection Cafe

Based on the research findings, we developed a series of easy-to-remember personas that can be leveraged to tailor messaging and cultivation strategies for distinct audiences. “The next generation of donors” is not just the latest fundraising trend or catchphrase for development teams.

4 Steps to Creating Your Nonprofit’s Storytelling Strategy

Connection Cafe

Does your nonprofit have a plan for storytelling this year ? The truth is that nonprofits are still not using storytelling as strategically as they could be. In other words, storytelling is an ad-hoc activity that happens on the side. Storytelling can be used support your organization’s advocacy, communications, marketing, and fundraising efforts by helping you build stronger connections with your audience.

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Storytelling, Design, and Communicating With Your Audience

NTEN

The fundamentals of designing for storytelling in tech products can be woven into the overall strategy of nonprofit organizations. design Social Media storytelling Samihah Azim. Product Design Manager. Bluenose Analytics.

The sgENGAGE Podcast Episode 116: Storytelling 101

Connection Cafe

One of the most effective ways this can be done is through storytelling. In this episode of the sgENGAGE Podcast, host Christine Newman is joined by two storytelling experts, Jocelyn Wright and Kirk Lilwall of Blackbaud University. Storytelling for diverse audiences. How technology has changed the approach and strategy for storytelling. Blackbaud University Organizational Best Practices: Multimedia Storytelling.

Keeping Your Nonprofit Relevant with Engagement and Storytelling

Connection Cafe

Having the right technology to power your organization frees up your people’s thought and time which can be applied to creating or enhancing engagement strategies rather than doing things like reconciling financials or manually segmenting audiences for new campaigns.

8 Times For Storytelling

Eric Jacobsen Blog

Need to show others -- whether a large audience or one person -- that you have shared commonalities. Eric Jacobson on Leadership and Management Leadership Storytelling

Eight Good Times For Storytelling

Eric Jacobsen Blog

Need to show others -- whether a large audience or one person -- that you have shared commonalities. Eric Jacobson on Leadership and Management Leadership Leadership Books Management Storytelling

Storytelling Workouts for Year-End Fundraising

The Science Behind Engaging your Supporters

With so many EOY campaigns , one of the most powerful ways for donors to connect with your cause is through the power of storytelling. Yes, it’s 2018 and we are still talking about the power and benefits of storytelling. 15 Minute Storytelling Workouts. nonprofit storytelling

Your Brain On Good Stories: Why Storytelling Matters For Nonprofits

TechImpact

While the ROI of storytelling is a difficult one to measure , what’s important to understand is that it does work. Essentially, storytelling is something that not only helps nonprofits engage with their communities, but it also harbors the potential to help nonprofits fundraise, too.

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How Nonprofits Can Engage an Audience Through Storytelling

ASU Lodestar Center

Storytelling is a strategic tool that has been used since the beginning of humanity to transmit a meaningful message to others. Nonprofits can also make use of storytelling to engage their audience , get their attention, and influence them to change their behavior and take action.

10 Reasons For Embracing Storytelling As A Business Tool

Eric Jacobsen Blog

Eric Jacobson on Leadership and Management Lead With A Story Leadership Paul Smith Storytelling

Transmedia Storytelling at SXSW Interactive

Connection Cafe

This week at the 2012 SXSW Interactive Conference, I noticed another theme that is a facet of multichannel communications: Transmedia Storytelling. million viewers of the program (about what they expected), but time shifted views boosted the audience 20-40%. Author: Corey Pudhorodsky.

4 Ways to Boost Your Nonprofit’s Digital Storytelling with WhatsApp

Nonprofit Tech for Good

By Elizabeth Ngonzi , is an Adjunct Faculty at New York University Center for Global Affairs where she teaches Digital Storytelling, Innovation and Fundraising. Storytelling is core to how we as human beings communicate. Storytelling Framework. Digital Storytelling Framework.

Story-Led Change: A Photojournalist’s Thoughts on the Power of Storytelling

Connection Cafe

I was lucky enough to sit down with Sean Sheridan , photojournalist, author and speaker who has spent nearly two decades elevating people and brands through storytelling, to learn more about his focus on storytelling through imagery and how his work amplifies the cause-minded organizations he partners with. I got my start in the corporate world doing communications and storytelling, but I began to grow antsy with that work. Incorporating Images for Impactful Storytelling.

Book Review: Nonprofit Storytelling in a Digital Age

Beth's Blog: How Nonprofits Can Use Social Media

My colleague, Julia Campbell, has just published a book, “ Storytelling in the Digital Age: A Guide for Nonprofits ” and was kind enough to share an advanced copy. cause to share a story or two with your audience. Books Digital Trends Storytelling Strategy Tips

10 Reasons To Use Storytelling In The Workplace

Eric Jacobsen Blog

Eric Jacobson on Leadership and Management Leadership Leadership Books Paul Smith Storytelling

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How to use storytelling to fundraise online

SocialFish

Storytelling – as unlikely as it may seem – comes in handy if you do it correctly. Let’s take a look as the best methods to use storytelling to fundraise. Paint a small picture (figuratively) that your audience will be able to take with them and remember you by.

Digital Storytelling to Access, Attract and Activate U.S. Donors

Nonprofit Tech for Good

Ngonzi on Twitter and LinkedIn and register for her upcoming on March 24, Digital Storytelling to Access, Attract and Activate U.S. The next step is for the organization to craft and disseminate a story through the “digital storytelling ecosystem:”.

Eight Times For Storytelling

Eric Jacobsen Blog

Need to show others -- whether a large audience or one person -- that you have shared commonalities. Eric Jacobson Eric Jacobson on Leadership and Management Kristi Hedges Stories Storytelling Telling Stories The Power of Presence

DIY Digital Storytelling Resources from TechSoup

John Haydon

To create and share inspiring stories online, nonprofits need both storytelling resources and inspiration. TechSoup ‘s annual nonprofit digital storytelling contest, Storymakers , provides both. Best New Storyteller Award, for an organization new to digital storytelling.

Harnessing Your Organization’s Story: The Missing Ingredient in Nonprofit Storytelling

Connection Cafe

The problem with this model of storytelling is that we fail to form a meaningful connection with our audience. One of the ways that we can connect with our audiences through our stories is to communicate the values or beliefs that we share with them.

Report: Digital Storytelling for Social Impact

Beth's Blog: How Nonprofits Can Use Social Media

I don’t have to tell anyone who reads Beth’s blog about the value of storytelling. Few would deny that storytelling is a powerful tool for inspiring action and influencing thought leaders, donors, and decision makers. Storytelling

8 Times To Incorporate Storytelling

Eric Jacobsen Blog

Need to show others -- whether a large audience or one person -- that you have shared commonalities. Eric Jacobson on Leadership and Management Leadership Leadership Books Stories Storytelling Telling Stories

Nonprofit Content Marketing in 2015: Storytelling and Visual Content Top the Charts, But What Else Did We Learn?

Connection Cafe

They’re trying more tactics, using more social media platforms, growing in their internal knowledge and skills, and focusing on becoming better storytellers. Many are focused on storytelling as an initiative which tells us they’re beginning to understand the power of content marketing.

How to use storytelling to fundraise online

SocialFish

Storytelling – as unlikely as it may seem – comes in handy if you do it correctly. Let’s take a look as the best methods to use storytelling to fundraise. Paint a small picture (figuratively) that your audience will be able to take with them and remember you by. Storytelling is a great way to do this. The post How to use storytelling to fundraise online appeared first on Social Fish

8 Tips for Social Video Storytelling

SocialFish

First, you need to grab your audience in the first few seconds with what we call a “hook.” But wait—if your audience is willing to hang in there for 5 mins, there’s a solid group you can keep engaged. 3 – Know Your Audience.

Visual Storytelling for Nonprofits

NTEN

Photographs and videos create options for supporters to share your message with their networks, exponentially building your audience. Visit PhotoPhilanthropy for resources, to connect with photographers, learn tips for effective storytelling, or just to be inspired!

#mygivingstory: Resources and Best Practices for @GivingTuesday Nonprofit Storytelling

Beth's Blog: How Nonprofits Can Use Social Media

Storytelling is an essential fundraising skill for nonprofits. One of the most amazing nonprofit storytellers I ever heard in my life is Alberto Cairo (International Committee of the Red Cross) who delivered a truly inspirational speech during the International Fundraising Congress closing plenary. I would urge you to take a few minutes to view this video and see what you can learn nonprofit storytelling. Nonprofit Storytelling Conference.

Ten Reasons For Embracing Storytelling As A Business Tool

Eric Jacobsen Blog

Eric Jacobson on Leadership and Management Paul Smith Storytelling

Celebrate Community Storytelling

Tech Soup Blog

RSVP now for TechSoup's fourth annual Digital Storytelling Screening and Awards Party on Tuesday, May 28 at 7 p.m. You can also watch the awards ceremony live streamed on uSTREAM online for our global audience.

Want to get your audience hooked? Try something interactive.

See What's Out There

Interactivity on websites means more audience engagement, and audience engagement is at the core of every nonprofit communications strategy. The post Want to get your audience hooked? web interactive scrollytelling storytelling websiteHere are a few interactive-inspired approaches for your nonprofit's next web campaign. Try something interactive. appeared first on The See3 Blog.

The sgENGAGE Podcast Episode 146: Strategies for Digital Communications That Engage and Inspire

Connection Cafe

In the new normal in the wake of the COVID-19 pandemic, what’s the best way for organizations to engage and inspire their audiences? How organizations can engage their audiences using different types of media during this pandemic and beyond.

Q&A With Best Selling Author And Expert Storyteller, Paul Smith

Eric Jacobsen Blog

In his book, Paul demonstrates how storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success. It seems that a lot more people nowadays are professing the power of storytelling.

Guest Post by Martin Djupdraet: Let the Decision Makers Do the Audience Research

Museum 2.0

At Den Gamle By we have set ourselves a goal to broaden the perspective of those in responsibility and to ensure the management will take our audience seriously. What we have done is quite simple, but it works: we require decision makers to do audience research themselves.

The Power of Storytelling in Your Crowdfunding Campaign

NonProfit Hub

As a start, let’s chat about the power of storytelling to move people to action. Turns out, storytelling is just as important with crowdfunding as with any other donation campaign. In crowdfunding, we’re simply presenting those stories to a new audience.

Major Gift Fundraising for Small Shops: 3 Vital Storytelling Tips

John Haydon

Marketers use stories to draw the attention of a wider audience and to generate interest in your organization. Our stories aren’t just for an audience of donors and prospects. Online Fundraising fundraising major gifts storytelling

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5 Tips for Using Storytelling in Your Marketing

NonProfit Hub

Telling stories that tug on heartstrings and emotionally connect with your audience gives your organization the heart and soul that donors are attracted to. When you tell a story, talk about an actual person using his name, age or other descriptors so your audience can visualize.

How To Sell Using Storytelling

Eric Jacobsen Blog

Storytelling is a skill. Also, I think after publishing my first two books, Lead with a Story and Parenting with a Story , they thought sales was the next logical place to leverage storytelling skills. Storytelling is a powerful tool.

Video Storytelling Made Easy with Adobe Spark

Tech Soup Blog

Use these questions to guide your storytelling strategies and then add your text, images, video clips, and even narration to Adobe Spark Video! Identify your audience and much will fall into place, including your word choice, mood, and tone.

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Use Storytelling As A Key Leadership Tool

Eric Jacobsen Blog

Today, many of the most successful organizations on the planet intentionally use storytelling as a key leadership tool ,” explains Smith. Several companies, such as Kimberly-Clark , actively teach storytelling skills to their leaders.

Ten Reasons To Use Storytelling In The Workplace

Eric Jacobsen Blog

Eric Jacobson on Leadership and Management Paul Smith Storytelling Telling Stories Workplace

Ten Reasons To Use Storytelling In The Workplace

Eric Jacobsen Blog

Eric Jacobson on Leadership and Management Leadership Paul Smith Storytelling

Story 52

Free Digital Storytelling Online Event

Robert Weiner

My friends at TechSoup asked me to pass along info about their upcoming digital storytelling event. From September 30 to October 21, TechSoup will host a free Digital Storytelling online event including expert roundtable discussions, nonprofit case studies, online discussions, live chat, and a community challenge with a final screening awards ceremony in the virtual world of Second Life. What do we mean by Digital Storytelling?