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Information: The Better Half of IT

sgEngage

We sometimes forget that IT stands for Information Technology. But information is the fuel that drives any technology machine: it is what our devices collect, store, synthesize, and distribute. And every advocate for social good has much to gain by paying attention to the Information half of IT.

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How Make-A-Wish is Telling New Stories with Audience Personas

See3

Many nonprofits fall into the trap of believing that their audience is the general public, when the truth is that your supporters are much more nuanced than that. A great way to narrow in on your organization’s audience is to develop audience personas. Push your organization to start telling new stories.

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Donor Personas: How to Identify Your Unique Donor Audience

CauseVox

And for Oatly, that is on purpose; I am exactly the customer they have in mind. Let’s dive in and explore how creating donor personas can help us engage and resonate with our target audience better, so that in turn, we can create more impact in our areas of work. For me, it’s Oatly. Why Do Donor Personas Matter?

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Creating a Nonprofit Digital Strategy with ChatGPT: A Practical Guide

Nonprofit Tech for Good

This framework provides a holistic approach, encompassing various dimensions of a digital strategy, including audience engagement, content creation, and impact measurement. For instance, if audience engagement is a priority, prompts related to chatbot interactions and personalized messaging are key. Output as a table.”

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Q&A: Fundraising Best Practices When Connecting With Diverse Audiences

Bloomerang

It’s important for nonprofit leaders to learn how to incorporate fair and good fundraising best practices when connecting with diverse audiences. We have a committee standing to assist me, however, because DEI is ever evolving, we spend a lot of time discussing the changes and our work hasn’t been fully realized by all.

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Nonprofit Marketing: 3 Easy Ways To Grow Your Audience

Top Nonprofits

Otherwise, they might take their support to a different organization that better communicates its purpose and inspires its audience to take action. That way, you can keep current donors and volunteers excited about the mission, inspire new people to support your work, and invest more into other areas of your organization.

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How Nonprofits Can Leverage Organic Social Media to Increase Fundraising

Nonprofit Tech for Good

Working with NGOs, thought leaders, and policymakers in DC for the last decade, she specializes in getting people to care about complex issues that might otherwise get ignored. Her team at Cause Fokus uses empathy-based marketing to turn passive audiences into loyal advocates. Make eye contact with your audience. Say their name.