Remove Audience Remove Influence Remove Mind Remove Time
article thumbnail

How Nonprofits Can Benefit from Continued Marketing During Times of Change

Media Cause

One of the most valuable assets that any nonprofit can have is consistent marketing and paid advertising data—this is especially true in the midst of a major crisis or shift that deeply impacts society, like tough financial times or global events. It may seem counter-intuitive, but it’s also the best time to take strategic risks.

Benefit 64
article thumbnail

To Get Close to Members, Follow MarTech Trends

.orgSource

Make space to give your current staff the time and training they need to become engagement specialists. Be an open-minded reader. Exert Influence Influencers aren’t just for Instagram anymore. Most associations already have a well-defined tribe filled with potential influencers. Break out of the association bubble.

Trend 221
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Nonprofits Can Leverage Organic Social Media to Increase Fundraising

Nonprofit Tech for Good

Her team at Cause Fokus uses empathy-based marketing to turn passive audiences into loyal advocates. At the same time, nonprofits saw the largest trust decline of any American institution in 2023. While building this community takes time, it will ensure you always have a full pipeline of people interested in engaging with your cause.

article thumbnail

Practical, Actionable SEO Tips for Nonprofits

Nonprofit Tech for Good

You’ve heard many (many) times that all your nonprofit’s blog and site content should be optimized to drive traffic. But when you’re lean on resources and human power, just producing blog posts and updating your website feels like a miracle, never mind SEO or a content strategy. Search Engine Optimization. But you can change that.

Action 267
article thumbnail

What is Sponsored Content and How To Make It (The Right Way)

Association TV

The Federal Trade Commission outlined its initial requirements in 2009, and a rising population of influencers led to its publication of “ Disclosures 101 for Social Media Influencers ” in 2019. You have a dedicated audience who look to you for content. So, when is it time to make your own sponsored content? That’s great!

Sponsor 276
article thumbnail

Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

There was a time when associations didn’t think of their members as customers. What has changed over time? They will reward you by crafting messages that move the hearts and minds of your most important audiences and reinforce brand identity. Use Data as a Connector Integrated planning isn’t a one-time event.

article thumbnail

5 Peer-to-Peer Fundraising Tips for Millennial Audiences

Achieve

The real power behind appealing to this age group with your peer-to-peer fundraisers lies in the fact that they’re tech-savvy, have connections with like-minded individuals, and are willing to put in the work to help worthy causes succeed. . Communicate with your audience by showing engaging photos of your work or a testimonial.