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To Get Close to Members, Follow MarTech Trends

.orgSource

Be an open-minded reader. According to Forbes, 90% of customers say that videos help them decide which product to buy, and 64% say that a video makes them want to buy a product. If you think video is too expensive or labor intensive, know that the cost of a professional production is rapidly dropping.

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How Nonprofits Can Use Instagram for Fundraising

Nonprofit Tech for Good

By Kayla Matthews , writer at ProductivityTheory.com – a blog dedicated to helping others better their productivity. Instagram can be a powerful tool for nonprofits wanting to connect to a broader audience. Here are four strategies your nonprofit should keep in mind when using Instagram for fundraising: 1.

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What is Sponsored Content and How To Make It (The Right Way)

Association TV

It’s an easy-to-consume product that’s the best of both worlds (unless you’re allergic to peanuts or chocolate – sorry ‘bout that). Within the content, there’s usually a convenient link or reference to the sponsor’s product, solution or service. You have a dedicated audience who look to you for content. That’s great!

Sponsor 276
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Nonprofit Merchandise: How to Market Your Products

Media Cause

Branded products, such as t-shirts, mugs, tote bags, and even pet clothing, allow your nonprofit’s most passionate supporters to better represent your cause and make for thoughtful gifts. Asking for donations where supporters receive no tangible products or services in return has likely already made the challenges of marketing apparent.

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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

To align your mission with your brand and reflect that symmetry through products and services, you need to bring membership and marketing to the Equator. They will reward you by crafting messages that move the hearts and minds of your most important audiences and reinforce brand identity. Data is an important connector.

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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

To align your mission with your brand and reflect that symmetry through products and services, you need to bring membership and marketing to the Equator. They will reward you by crafting messages that move the hearts and minds of your most important audiences and reinforce brand identity. Data is an important connector.

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How to Use UTMs to Leverage Donor Acquisition for Your Nonprofit

Nonprofit Tech for Good

How each traffic source is influencing sign ups for your peer-to-peer campaign. Investigate how well your audiences perform. Are your conversion rates different for different audiences? And, when it comes to parameters, keep these best practices in mind: Use only lowercase words. Parameters in action. About the Author.

Donor 294