The Storytelling Non-profit

JUNE 1, 2022

This may mean abandoning “traditional” newsletter content (like an update letter from your Executive Director) in favor of content that engages and inspires your audience to action. This is a way to feature someone whose opinions might be of interest to your audience. Consider curating a useful resource for them each month.

Newsletter 86

Newsletter Profit Content Ideas 86

Connection Cafe

NOVEMBER 4, 2019

Learn why social listening is important and how to find and use the influencers among prospective and existing students, alumni, and parents. Social Listening – Tune into Your Audience. The Untapped Potential of Influencers. Your social media influencers are power users who represent your institution online.

Student 22

Student Influence Social Social Media 22

Connection Cafe

JANUARY 15, 2019

We’re the most connected we’ve ever been – with our friends, social networks and even strangers near and far having constant influence and involvement in our daily lives through messaging, social media, in app social tools, online communities and more. We must also begin to understand the younger, and even more digitally savvy Generation Z.

Voice 22

Voice Social Fundraising Influence 22

Media Cause

MAY 30, 2023

What about staying informed on politics and how to make your voice heard? Her TikTok calling for uterus owners to share their menstrual cycle updates to anti-abortion politicians received over 51k views and generated thousands of tweets trolling high-profile GOP extremists such as Greg Abbott, Mitch McConnell, and Majorie Taylor Greene.

Impact 72

Impact Strategy Advocacy Remix 72

Qgiv

APRIL 9, 2024

You can also use tools to target specific audiences for your different campaigns, helping you ensure your reach the people most likely to support your cause. By targeting specific audiences, you can also tailor the type on content you’re posting to increase the likelihood of viewers turning into donors. Engagement.

Social Media 52

Social Media Media Guide Social 52

Achieve

JUNE 10, 2014

One of my personal passions is working with next-generation change makers. How does the Case Foundation invest in and work with the Millennial generation? Jean Case, our CEO, leads the rest of the team in our belief that the Millennial generation is the world’s next “Greatest generation.”

Generation 40

Generation Foundation Ideas Trend 40

Qgiv

APRIL 26, 2022

TikTok is a growing social media platform that is the preferred social site for Generation Z. Labeled “philanthrokids,” Generation Z is one generation that is poised to make a difference in the world. According to our Generational Giving Report , Generations Y and Z are motivated by a sense of social responsibility.

Trend 96

Trend Camtasia Nonprofit Video 96

Forum One

AUGUST 24, 2022

Narratives have the power to liberate or oppress because they have the potential to influence the beliefs and behaviors of individuals, which in turn can shape institutional policies and practices. When narratives are reframed, a context is created to help generate widespread support. Putting narrative change into action for impact.

Change 46

Change Strategy Attitude Policy 46

Connection Cafe

DECEMBER 21, 2017

In my last column , we explored the value of analyzing what your audience is saying on social media as a crucial first step towards developing effective outreach messages. To find the best influencers, I like using RightRelevance.com. This carries their validation of your message to their audience and the hashtag audience.

Social 26

Social Influence Social Media Audience 26

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 17, 2008

Screencapture from Jonny Bentwood 's White Paper on measuring influence. A new whitepaper by Jonny Bentwood, a PR consultant for Edelman, Distributed Influence: Quantifying the Impact of Social Media. pdf) starts the conversation and attempt to address a method to quantify influence. s voice louder than ever before.

Social Media 50

Social Media Influence Meme Media 50

.orgSource

JULY 3, 2023

I realized that associations already had the content and the audience. In that scenario, all of the best content only hits approximately 15 percent of the audience. This topic appeals to both insider and outsider audiences. Use data to target initiatives and identify audience personas. My goal with WorkerBee.TV

Video 221

Video Communication Create Strategy 221

Achieve

AUGUST 13, 2015

There’s a tradition for each generation to complain about the next – their entitlement, their apathy, their music. In the nonprofit world, generations complain about how the next generation isn’t as active or engaged in causes as they are. Historically, the media spread the generation gap story. I reject this label.

Problem 40

Problem Fundraising Generation Causes 40

.orgSource

JANUARY 22, 2024

Remember Counsellor Deanna Troi from Star Trek the Next Generation? In case the Next Generation was before your generation, Troi was the crew member Captain Picard consulted when he needed to understand an alien entity or settle a thorny dispute. Pay attention to the voice of your customers and believe what they are telling you.

Life 221

Life Digital Data Skills 221

Bloomerang

JUNE 21, 2021

If the marketing-generated email they receive has one message and the development-generated email arrives with a competing message, their resulting confusion will temper any philanthropic impulses. Are the people donors want to connect with within your sphere of influence as the fundraiser? Donors don’t make distinctions.

Experiment 87

Experiment Donor Strategy Philanthropy 87

Beth's Blog: How Nonprofits Can Use Social Media

MAY 28, 2014

I kicked off the session by reciting my favorite poem, Joyce Kilmer’s Trees and shared the rules of audience interaction and format in Iambic pentameter. Humberto Kam talked about how they engage with influencers and let them spread and remix their content. Leila Roberts (@LeilaRoberts) May 22, 2014. SMOP14 @TSFF.

Case Study 99

Case Study Social Media Studies Conference 99

Bloomerang

JULY 6, 2023

One study found that 86 percent of respondents believed that having a strategic plan positively impacted revenue generation through grants, donors, events, and other avenues. When it comes to strategic planning, there are a few common hesitations that nonprofits voice throughout the process.

Examples 117

Examples Guide Model Nonprofit 117

NonProfit Hub

MAY 30, 2014

Understanding the new up-and-coming generation is a little like learning a new language—and I’m not just talking about deciphering their slang. To be successful fundraisers, we need to understand how to communicate to our audience segments in order to make the right kind of ask. This has been true from generation to generation.

NPO 76

NPO Giving Generation Causes 76

Bloomerang

MAY 26, 2022

Several different studies provide insight into why how you present giving price options can influence donors to give more (or less) generously. increase in donor conversion and generated a higher average gift than the ask strings control. Or should you pre-select a “default” or “anchor” amount? Don’t start too small.

Donation 72

Donation Donor Gift Nonprofit 72

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 21, 2015

And, finally, with the rise of data and automated generation, leaders need to ask and answer questions with data, and faster. Sharing forges connections with followers that improves relationships, achieve goals, and amplifies a leader’s influence. The big shift that leaders have to make is to be more comfortable with openness.

Digital 50

Digital Strategy Chapter Advice 50

Tech Soup

FEBRUARY 12, 2016

NetSquared DC organized a panel discussion on Engagement Strategy: Empowering Champions* and Influencers* on November 3, 2015, to delve into this question. Your audience will respond to stories that immediately grab their attention. Interview people who are your influencers and champions, and find out why.

Support 36

Support Netsquared Influence DC 36

Nonprofit Tech for Good

JULY 16, 2023

To address, beyond collecting data digitally, engage with and glean insights from employees, clients, community members, influencers, partners, and others about their lived experiences with your brand as part of your Brand Delta evaluation. Doing so will reveal what’s really going on in ways data cannot, and will generate a lot of goodwill.

Leadership 221

Leadership Strategy Nonprofit Collaboration 221

Connection Cafe

MARCH 6, 2019

It’s all about crafting a compelling message to convince an audience that you possess something they value. Generate a list of metrics or questions you’d like to know about. Focus your data collection on key areas, such as messaging, channel, audience, and timing. Track your adjustments. Harness the power of the personal appeal.

Marketing 22

Marketing Learning Fundraising Student 22

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

Brian Gardner defines social proof as “the positive influence created when people find out others are doing something – now, suddenly, everyone else wants to do that something too.”. Identify Your Unique Value Proposition & Broadcast it to Your Audience. Partner With Well-Known Organizations, Brands & Influencers.

Charity 128

Charity Lesson Marketing Digital 128

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2010

We kicked off the conference with an interview style keynote about the Networked Nonprofit, moderated by fabulous Shireen Mitchell (aka digitalsista ). The best part is when the audience joins the conversation. Shireen did a fabulous job of bringing in their voices. Wendy Harman from the Red Cross. Wendy Harman from the Red Cross.

Practice 94

Practice Free Share Reflection 94

Museum 2.0

SEPTEMBER 7, 2007

The Austin Game Developers Conference is finishing up, and from it comes Gamasutra's intriguing account of the session on Engaging and Empowering Community Influencers. Now, designers realize the power of such forums to influence the game's success, and are employing "community managers" to work with and in those forums.

Game 20

Game Influence Support Community 20

Connection Cafe

MARCH 20, 2015

We want to generate excitement. That would symbolize increased engagement, and it’s proof that we are speaking on matters relevant to our audience. You know what content generated the most clicks on our web site? Were we in the business to cover the news, or to disseminate spicy New Orleans-influenced recipes?

Content 20

Content North America Storytelling Social Media 20

Amy Sample Ward

MARCH 14, 2010

I think the most important part of designing a competition that leverages crowdsourcing is to strike a balance between too many voices, and too few. The contest attracts lots of participants and generates great content for the organization – but more importantly provides an engaging space for the community. Public voting process.

Community 207

Community Case Study Haiti Social Media 207

Connection Cafe

APRIL 7, 2016

As the United States population becomes even more diverse, fundraisers have an unparalleled opportunity to employ strategies that engage new audiences , bring new voices to the table, and enrich the nonprofit sector with new talent and leadership. Although women have represented more than 50% of the U.S.

Model 20

Model Donor United States Philanthropy 20

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

The audience was a group of 90 or so people from Canadian non-profits. It's like a giant combination of influence and karma. Influence: Can you move groups of people, small or large, to take some action? Do you have ways of generating physical support? Audience, audience, audience. Measure THIS!

ROI 50

ROI Social Media Measure Media 50

Media Cause

APRIL 13, 2023

With targeting limitations on platforms like Instagram and Facebook for younger audiences, TikTok—along with Snapchat and Twitter—provides opportunities to leverage third-party data while building out first-party data for your entire integrated marketing strategy. It was not sustainable for organizations or personal users.

Digital 94

Digital Marketing Strategy Social Media 94

Connection Cafe

SEPTEMBER 2, 2011

Our Next Generation of American Giving report also reinforced that – Mature donors first reported that they learned about the charities they support through direct mail (35% of them). Where do different generations learn about nonprofits they support? Author: Tad Druart. ” is often an appreciated question from a reporter.

News 42

News Press Austin Mail 42

Care2

APRIL 22, 2009

Elana Wolowitz, the Communications Director and voice behind the @wellstoneaction profile, took some time out of her hectic schedule to answer a few questions. I was looking for ways to be accessible to our constituents, grow our audience, and virally promote our content, so Twitter seemed like the way to go.

Social Media 68

Social Media Twitter Action Advocacy 68

Amy Sample Ward

MAY 14, 2009

Everything revolves around the audience. Google Earth Outreach from Rebecca Moore: Google’s mapping tools may seem like an obscure tool to use in your work but these aren’t traditional maps: the new generation of mapping technology is fully interactive, enables storytelling, and more. (Did What is your real output?

Tools 100

Tools Tech Map Case Study 100

Museum 2.0

SEPTEMBER 7, 2010

Our archeology did not aim to uncover the hidden voice of my grandmother, but instead to begin an ongoing practice of recreation. One of the first discoveries audiences make at Elsewhere is a giant toy bin, chest height, with mounds of plastic toys that extend beyond the fingers like an oversized sandbox.

Collaboration 36

Collaboration North Carolina Museum Artist 36

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 25, 2008

Danny Sullivan's " Search Meets Real Life " was absolutely brilliant -- particularly how demonstrated what information is out there and how he called people in the audience on his cell phone while asking them personal questions and displaying some of the information about them freely available on the Internet.

Blogher 50

Blogher Peru China Conference 50

Bloomerang

FEBRUARY 1, 2023

Not only does OmegaOne help your chapter better raise money and plan revenue-generating activities, but it also helps you manage your money and your organization’s future projects. Instead of only hearing their voice, you can see facial expressions that give more indications of their interest in your campaign.

Org 80

Org Raise Tools Help 80

DNL OmniMedia

OCTOBER 5, 2020

Select the KPIs that are most relevant for your goals and your app’s target audience. It’s never too early to start generating excitement and creating a fanbase for your new app! Consider these tactics: Identify nonprofit influencers who may be interested in your app. Participate in communities popular with your target audience.

Effective 52

Effective Marketing Press Review 52