Pamela Grow

JUNE 14, 2023

One way to cultivate positive donor relationships that increase retention is to choose fundraising ideas and donation methods that engage your audience. Here are simple definitions of and key differences between pledges and donations: Pledges. First, let’s get back to basics and define each donation type.

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Media Cause

OCTOBER 13, 2021

I’ve been in those meetings (if you’ve been at a nonprofit for even a hot second you know the ones I’m talking about) with program leads whose priority lists are very different from mine. We may call the different steps by different names, but overall, we’ve agreed these are the general phases. DTR: Building REAL Relationships.

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Audience Integration Advocacy Phase 52

Achieve

MAY 10, 2021

At each of these phases, understanding exactly who your audience is and how you should connect with them will be essential, especially after a year of pandemic challenges and distractions. Let’s walk through each of these audiences, when you’ll need to connect with them, and a few tips for making those connections as impactfully as possible.

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Nonprofit Tech for Good

MARCH 4, 2023

2) You can tailor social media to your audience. Consider your target donor audience as well as the constituents you serve. Then do some research on each social media platform to see where your different audiences are engaging. First ask yourself, what demographics do these stakeholders fall into?

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Nonprofit Tech for Good

JANUARY 19, 2024

But when you’re lean on resources and human power, just producing blog posts and updating your website feels like a miracle, never mind SEO or a content strategy. While it can be hugely helpful, AI doesn’t do an amazing job writing for the searcher’s intent or your audience. So, what kind of content is that, exactly?

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Action Practice Tips Seattle 267

Nonprofit Tech for Good

NOVEMBER 13, 2023

Selecting compelling items that appeal to your audience can significantly impact your fundraising results. Let’s explore how to manage your prize items so they make an impact in your next online silent auction : 1) Choose Prizes to Suit Your Audience When selecting items, it’s crucial to keep your audience in mind.

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.orgSource

APRIL 8, 2024

They are executive leaders of large organizations who are wired differently. But it would have been inspiring to belong to a group of like-minded innovators. There’s a huge difference between punk as an act of love versus punk as an act of war. What hell looks like for your audience. Do it anyway.

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Qgiv

JUNE 1, 2022

Small gifts can not only grow your donor base but also appeal to younger audiences and potential recurring donors. In this article, I’ll explain what micro donations are and how you can leverage small gifts to make a big difference. Donors like to know how their gifts will make a difference. How to Encourage Micro Donations.

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Association TV

NOVEMBER 30, 2021

Think of a Buzzfeed article – say about the differences between headaches and chronic migraines. You have a dedicated audience who look to you for content. The number one priority is to make sure you're creating a piece of content that's valuable to your audience. It’s selling by suggestion. That’s great!

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Qgiv

APRIL 22, 2024

Nonprofit marketing refers to all of the different strategies your organization uses across the various channels of communication to spread awareness about your cause and gain new supporters for your mission. What is the difference between inbound and outbound marketing? However, marketing for nonprofits can come with its difficulties.

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Marketing Guide Nonprofit Channel 52

Nonprofit Tech for Good

MAY 13, 2022

It’s important to understand your traffic sources so you can attribute revenue to different ways you’re trying to find more donors. Investigate how well your audiences perform. Are your conversion rates different for different audiences? It’s a subtle, but important difference. What are UTM s?

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Nonprofit Tech for Good

JULY 2, 2020

Instagram can be a powerful tool for nonprofits wanting to connect to a broader audience. The platform, however, is different than Facebook or Twitter. Here are four strategies your nonprofit should keep in mind when using Instagram for fundraising: 1. Other orgs take different approaches. Work With Influencers.

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Nonprofit Tech for Good

MAY 4, 2022

Choose people that have different understandings and relationships with your (new) organization and whose influence with their peer group is notable. In many cases, you’ll have to employ a bit of “institutional psychology” to probe the hearts and minds that shape your organization. In Summary.

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Tools Effective Evaluation Nonprofit 291

Whole Whale

MARCH 22, 2022

This article goes through some of the larger trends and audience research around cryptocurrency owners. Typecasting and generalizing any audience, especially donors, is a road to ignorance and will almost certainly hurt an organization’s ability to capitalize on this movement. Crypto donors don’t wear tinfoil hats.

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Bloomerang

OCTOBER 20, 2023

Adding an emoji to your nonprofit’s email subject line can be effective in certain situations, but its impact largely depends on the context, your audience, and the nature of your email. Here are some factors to consider: Audience : Consider your audience’s preferences and expectations.

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email Test Culture Audience 84

Media Cause

FEBRUARY 27, 2024

Understanding your nonprofit audiences—their hearts and minds, wallets and worlds—is critical to successfully communicating in an election year. Continue to engage with your audiences, sharing how critical your mission is and, given current events, how it may be even more critical than ever before. For nonprofits in the U.S.

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Communication Support Calendar Advocacy 59

Nonprofit Tech for Good

JUNE 20, 2022

Eventgroove doesn’t advertise or publicly list fundraisers, meaning organizers control the audience. The truth is that the majority of an organization’s audience believes in the cause and wants to support it. Things to Keep in Mind When Running a Sweepstakes. There is great potential in leveraging this confidence.”

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Nonprofit Tech for Good

FEBRUARY 17, 2022

Understand Your Audience. Regardless of your call to action, the key to maximizing your reach is to be as visible and intentional as possible in the channels where your audience lives. Team up with local tv, radio, and print media partners, popular blogs, and social media influencers that reach and represent your target audiences.

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Tips Fundraising Management Cancer 342

Nonprofit Tech for Good

NOVEMBER 5, 2022

Unlike many other event fundraisers, golf tournaments give sponsoring businesses exposure to a typically affluent audience. We live in an online world, and event registration is no different. The golf event will be no different, as event organizers look to tech tools to aid in prep and execution.

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Trend Fundraising Sponsor Registration 340

sgEngage

JANUARY 17, 2024

Before you get started, it’s important to grasp the basics of podcasting for nonprofits, including: Understanding why podcasts work for nonprofits Identifying your podcast’s purpose and audience Crafting your podcast’s content Let’s dive into these podcasting essentials so you can add them to your nonprofit marketing plan.

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Audio Podcast Content Phase 74

Media Cause

JUNE 27, 2023

Not all social media channels are created equally when it comes to engaging with your audience—meaning your planning and execution needs to be nimble and flexible based on your goals and the audiences you want to engage with. We’re not saying that every ad needs to be on-trend, but it doesn’t hurt to lean into what’s going viral.

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Social Media Guide Media Social 97

Nonprofit Tech for Good

NOVEMBER 22, 2021

Online shopping saw a boost during the COVID-19 pandemic, and the 2021 holiday season is no different with about 94 percent of consumers planning to shop online for gi fts. Sure, many gift-buyers will continue to turn to Amazon, Walmart, and Target, but increasingly c onsumers are being more mindful with purchases.

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Facebook Los Angeles Online Effective 275

Nonprofit Tech for Good

AUGUST 6, 2023

1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign. Data on donor behavior, preferences, and interactions provides audience insights that can be used to improve fundraising strategies and optimize future campaigns. Create your year-end campaign calendar.

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Practice Fundraising Guide Channel 243

EveryAction

SEPTEMBER 7, 2022

The growing interest from donors and nonprofits alike in sustainer programs is an opportunity to test and do something different. With testing, nonprofits can experiment and improve on what communications work best for their sustainer audience. Here are a few tips from Alras Digital and Raise the Roots. Alras Digital. Raise the Roots.

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Communication Practice Program Instruction 130

John Kenyon

MARCH 5, 2024

– Communication Quirks: Sure, AI can schedule your social media posts and even draft some snazzy emails, but it won’t magically make your message resonate with your audience. You can’t just plug in some keywords and expect to connect with hearts and minds.

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Change Mentoring Nonprofit Phone 102

ASU Lodestar Center

DECEMBER 5, 2017

Through stories, people can speak out their minds, share wisdom, and pass information to others. Telling a good story can influence the mindset of the audience, and this explains why a lot of businesses today are using this tool to market their brands to their potential customers. Select Your Audience. Know Your Goals.

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Storytelling Audience Channel Story 45

Nonprofit Tech for Good

NOVEMBER 20, 2021

To maximize efforts and drive greater donations, below are some critical steps to keep in mind before jumping on this emerging trend in online fundraising. When finding new items, keep in mind that most businesses donate to auctions in order to convert new customers. 1) Get your auction list in check. .

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Virtual Personal Tips Online 259

Allegiance Group

APRIL 15, 2024

Then, once you understand your audience members and which strategies resonate with them, you can build a strategy. What is the difference between donor acquisition and retention? While different, these concepts are related. The steps in this process will look different from nonprofit to nonprofit.

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Fund Donor Strategy Search 52

DNL OmniMedia

JANUARY 17, 2024

They are great networking opportunities and can suit many kinds of events, audiences, and causes. Understand your audience When planning your marketing strategy, it’s helpful to start with the end in mind—who are you trying to reach? Demographics. Previous engagement. Sponsor connections.

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Game Marketing Change Tips 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

Are we actually making a difference? Earlier this month, the Ad Council hosted a webinar on the topic of social media ROI with three great social media minds to help us navigate these and other thorny online issues. If you want to reach a broader social media audience, post about topics outside of your specific issue area.

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Social Media Channel Difference Media 119

Nonprofit Tech for Good

FEBRUARY 14, 2019

How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm? 2) Identify your target audience. To create an audience of all your page fans, start by setting the audience location as “Worldwide.”.

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Forum One

AUGUST 16, 2023

When it comes to your reporting strategy, it’s important to keep in mind who your key stakeholders are, and how can you package your data and results in a way that speaks to them directly. Then you can begin looking at your data with a direction and purpose in mind. What have you been tracking, and where do you stand on those goals?

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Nonprofits Source

NOVEMBER 7, 2023

Just like identifying an ideal donor profile is useful for fundraising, your social media presence should cater to your defined target audience. Understand your audience As the old saying goes, you can’t be all things to all people. The content you post should be crafted with your platform and audience in mind.

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Qgiv

MARCH 11, 2022

Enter the nonprofit marketing funnel: a useful model for visualizing your audience’s various levels of involvement and where they are on their journey. The top of the funnel is your largest audience segment, but also that which is least familiar with your nonprofit. These activities are about staying top of mind and establishing trust.

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Marketing Impact Strategy Exercise 98

Bloomerang

JUNE 2, 2021

In Parts 1 and 2 of this blog series, we discussed identifying your objectives and discussed how to better understand your audience. Your organization or brand may have a slightly different approach than that of another organization—but it’s important your audience learns what to expect from you. People act on emotion !

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Communication Storytelling Indianapolis Indiana 112

Tech Soup

MAY 19, 2016

So, isn't it obvious that's how you should be reaching your audience? We'll get to that, but first, it's important to keep a few things in mind. Understand Your Audience. It's going to be a different story, right? The more you write directly for your audience, the more they will relate to your story.

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Media Cause

FEBRUARY 1, 2024

When you work in MarTech, you have the opportunity to collaborate with colleagues across many departments and specialties and help the entire organization achieve its goals, as well as with many different clients to help their missions and campaigns prosper. What Is MarTech, and What Isn’t? How does Media Cause define that line?

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