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How Make-A-Wish is Telling New Stories with Audience Personas

See3

Many nonprofits fall into the trap of believing that their audience is the general public, when the truth is that your supporters are much more nuanced than that. A great way to narrow in on your organization’s audience is to develop audience personas. Put your audience first.

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Creating a Nonprofit Digital Strategy with ChatGPT: A Practical Guide

Nonprofit Tech for Good

This framework provides a holistic approach, encompassing various dimensions of a digital strategy, including audience engagement, content creation, and impact measurement. Uncover the step-by-step process of defining goals, selecting prompts, implementing initiatives, and measuring impact in this comprehensive guide.

Digital 299
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Nonprofit Communications Plan: How-To Identify an Audience and Create an Avatar

Bloomerang

Any experienced marketer would tell you that understanding one’s audience is key to success in communication. When creating a strategic communications plan, it is important to identify your goals for each particular communications effort. Each goal may have several different audiences in which you want to communicate to. .

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Audience Research vs. Usability Testing: Which to Use When

Forum One

How can you understand how your audience perceives a digital tool, an online experience, or the world more broadly? The most common approaches are through two research approaches: audience research and usability testing. Defining your research goals. This is where audience research comes in.

Test 85
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Your Guide to Year-End Fundraising Best Practices

Nonprofit Tech for Good

A well-crafted year-end fundraising plan helps nonprofits define clear and specific fundraising goals, identify potential donors, and tailor their messaging better to resonate with their supporters. 1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign.

Practice 244
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Are AI and EI an Odd Couple? Nope, Pairing Bytes With Behavior Is a Perfect Match

.orgSource

Over the next few posts, I’m going to explore how AI grounded in EI can be your association’s superpower helping you accomplish those New Year’s goals and bring out the best in every team. Changing member demographics adds to the complexity.” In this moment, the intersection of logic and emotion deserves our focused attention.

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Turning the comms toolkit upside down

Candid

Pivoting to find a better way In the leadup to launching Demographics via Candid this year, the request came in for a fully baked, pre-launch toolkit. Take the time to clarify your goals, potential audiences, and basic messaging first. So why were we expecting our partners to do so? This time, we argued for a different approach.