Achieve

MAY 10, 2021

At each of these phases, understanding exactly who your audience is and how you should connect with them will be essential, especially after a year of pandemic challenges and distractions. Let’s walk through each of these audiences, when you’ll need to connect with them, and a few tips for making those connections as impactfully as possible.

Audience 83

Audience Campaign Phase Virtual 83

Care2

APRIL 30, 2014

Do you know what types of content or campaigns resonate with your audiences on your website, email list, and social media channels? Perhaps you have a hunch, but the only surefire way to know this info is to develop a tracking and measurement plan. To help get you started, here is a list of some of my favorite measurement tools.

Track 65

Track Audience Content Tools 65

.orgSource

NOVEMBER 7, 2023

Camera shy people learned that video is your best friend when you need to deliver an important message to a remote audience. Senders lose track of what they casually launched into cyberspace, and recipients struggle with the distracting chatter of too many digital voices. A constant bombardment of messages causes burnout.

Virtual 251

Virtual Lesson Experiment Learning 251

Twenti - Digital Marketing For Nonprofits

FEBRUARY 19, 2020

11 Digital Marketing KPIs That Every Nonprofit Should Be Tracking. Without tracking how your digital marketing strategy is performing, you can’t know how to improve or where to invest next to see results. Analytics tracking takes the guesswork out of important decisions around fund allocation, investment and marketing.

Track 52

Track Digital Marketing Analytics 52

Nonprofit Tech for Good

NOVEMBER 1, 2021

Necessary social media post elements to increase reach and conversions (plus a real-life example to use as a guide). How to leverage your event partners, sponsors, and supports to reach a wider audience. How to track your efforts and use data to make smarter marketing decisions. <<

Marketing 203

Marketing Free Work FAQ 203

Nonprofit Tech for Good

NOVEMBER 1, 2020

The first thing that you’ll need to do is start creating content that will attract your target audience. Thankfully, many social media networks will have mechanisms that will allow you to have a private conversation. This will give you the best chance of getting your posts in front of your target audience.

Social Media 332

Social Media Associations Media Social 332

Forum One

JULY 6, 2023

How do your audiences feel about your organization and brand? It’s where a significant amount of your audience members will come to look for more information about you and to access key resources and products. So how do you track how satisfied your customers are with your website? Your website is a crucial brand touchpoint.

Measure 66

Measure Websites Metrics Track 66

The MatrixFiles

FEBRUARY 23, 2024

The Council on Undergraduate Research (CUR) holds a three-day conference + ongoing training for members about advocacy and communicating the value of the profession, members and association to different audiences, called the STR Program. Are you having conversations within your association about declining trust, credibility and authority?

Associations 130

Associations Industry Government Education 130

sgEngage

JANUARY 17, 2024

Before you get started, it’s important to grasp the basics of podcasting for nonprofits, including: Understanding why podcasts work for nonprofits Identifying your podcast’s purpose and audience Crafting your podcast’s content Let’s dive into these podcasting essentials so you can add them to your nonprofit marketing plan.

Audio 74

Audio Podcast Content Phase 74

.orgSource

MARCH 6, 2023

Is technology tying your audience in knots? Our goal was to provide a great forum for networking and meaningful conversations. We asked Nancy MacRae, MS, CEO of the Emergency Nurses Association , to help us frame this conversation by sharing her group’s commitment to that idea. Perhaps it’s content that’s missing the mark.

Associations 221

Associations Leadership Question Wisconsin 221

Media Cause

JUNE 27, 2023

Not all social media channels are created equally when it comes to engaging with your audience—meaning your planning and execution needs to be nimble and flexible based on your goals and the audiences you want to engage with. We’re not saying that every ad needs to be on-trend, but it doesn’t hurt to lean into what’s going viral.

Social Media 97

Social Media Guide Media Social 97

Whole Whale

JUNE 15, 2022

Luckily, there are plenty of free social listening tools available that can help you track your brand, monitor your competition, and understand what people are saying about your cause. Social listening is the process of tracking online conversations in order to better understand what people are saying about a given topic.

Tools 98

Tools Guide Social Social Media 98

Achieve

MAY 3, 2024

When hosting a fundraising event, such as a Math-A-Thon , silent auction , or charity gala, closely tracking data and adapting your event based on that data can drive higher engagement, participation, and donations. These can include surveys, one-on-one conversations, or anonymous comment cards.

Analytics 98

Analytics Data Spam Fundraising 98

Nonprofit Tech for Good

NOVEMBER 15, 2019

The ability to track and monitor those relationships should be the #1 priority for organizations seeking to expand their donor base or increase their revenue. There is a higher website conversion rate and donors stay on the website longer because of more opportunities to engage with the software. 2) Bloomerang :: bloomerang.co.

Relationship 231

Relationship Software Management Pledge 231

Allegiance Group

FEBRUARY 27, 2024

It’s critical to actively track and measure your website traffic against your goals. Making the switch is vital — if you’re still using the old version, your data is no longer being tracked. Event-Based Tracking: Where the previous version was session-based, GA4 is event-based. leads) it’s bringing in.

Analytics 52

Analytics Google Fundraising Track 52

Amy Sample Ward

JULY 16, 2009

That’s part of the key to success when using Twitter for a Global conversation. There are also more and more opportunities emerging for people to coordinate global conversations that happen at the same time, instead of disconnected over time (still tied together via hashtag). Invite your audience. What do those # mean?

Conversation 196

Conversation Twitter Global Iran 196

Media Cause

MAY 8, 2023

Set Your Paid Advertising Budgets When it comes to running a successful campaign, ensuring you have the right budget in place can help you get a strong return on your investment, reach your audience the right way, and achieve your goals. Strong conversion and data tracking also gives you a better view under the hood.

Tips 52

Tips Organization Channel Benchmark 52

Whole Whale

MARCH 24, 2021

This prompt essentially asks users to opt-in and “allow” apps and websites to track their activity. If a user opts into tracking, nothing really changes. Change in amount of conversions attributed to ads. Depending on your current attribution settings, you may see a drop in the number of Facebook reported conversions.

Facebook 98

Facebook Aggregator Conversation Measure 98

.orgSource

JULY 25, 2023

I wasn’t able to cover Jane and Amy’s conversation in one post, so I’m taking up the thread again here. Yet, if you are a wizard with keywords, your audience will hear you. Keyword research—Find relevant keywords and track their performance over time. and meta descriptions (Html summaries of page contents.)

Team 221

Team Marketing Build Analysis 221

TechImpact

JULY 30, 2014

Create custom audience segments. You’ve undoubtedly targeted a specific audience or demographic with a fundraising push, or with a specific message. Applying a customer audience segment to your overall traffic, or to specific webpages grants even more donor insight than you’d get when looking at total aggregated results.

Analytics 223

Analytics Statistics Google Demographics 223

Allegiance Group

APRIL 15, 2024

Then, once you understand your audience members and which strategies resonate with them, you can build a strategy. Plus, you’ll need to adjust it often to ensure you adapt to changing audiences and preferences. Create audience personas based on shared characteristics such as age, interests, and communication preferences.

Fund 52

Fund Donor Strategy Search 52

NonProfit Hub

MARCH 14, 2017

Building awareness and getting people familiar with your organization and cause is important—but to stay afloat, increase online giving conversions on your website to increase your bottom line and allow you to create a larger impact. Consider these steps to increase your online giving conversions. Optimize for mobile.

Conversation 58

Conversation Online Giving Mobile 58

Media Cause

DECEMBER 2, 2022

would give users the ability to ask apps to not track them. CAPI or Conversions API is Meta’s server side tracking solution. This option is replacing browser side tracking, which uses a pixel to create a cookie that tracks activity and sends it back to Facebook. Rising Conversion Costs. What is CAPI? .

Impact 52

Impact API Track Conversation 52

Nonprofits Source

APRIL 3, 2024

Marketing campaigns dedicated to membership recruitment can help you build brand recognition, reach the right audience, and grow your networking opportunities — increasing your membership’s value in the process. As for choosing new recruitment channels, start with the ones your target audience prefers. Communicate benefits.

Organization 52

Organization Online Influence Metrics 52

Qgiv

APRIL 9, 2024

You can also use tools to target specific audiences for your different campaigns, helping you ensure your reach the people most likely to support your cause. By targeting specific audiences, you can also tailor the type on content you’re posting to increase the likelihood of viewers turning into donors. Engagement.

Social Media 52

Social Media Media Guide Social 52

Whole Whale

JANUARY 1, 2023

Audience size : Around 200. These tracks cover innovation, activism, comms, education and tech. Audience size : 15,000 (SXSW EDU); 37,000 (SXSW). SXSW’s Civic Engagement & Climate Change tracks are hosted under SXSW at large. Audience size : around 2000. ANA DC Nonprofit Conference . When : Feb 7-9th, 2023.

Conference 122

Conference Nonprofit Americorp Fort Worth 122

Whole Whale

NOVEMBER 12, 2021

In October 2021, Facebook announced that nonprofits will now be able to create custom audiences of users who have either donated to the organization’s Facebook Page directly or have created a Facebook Fundraiser in support of that nonprofit. How to set up new Facebook Nonprofit Donor Audiences. Then, click Create Audience ?

Facebook 110

Facebook Donor Nonprofit Audience 110

Classy

MAY 6, 2021

Specifically, this change requires that apps in the App Store provide a prompt to iOS 14 users if they’re doing any “tracking” activity. Apple’s AppTrackingTransparency framework prohibits certain data collection and sharing unless people opt in to tracking on iOS 14 devices via the prompt. Tracking Transparency.

Track 71

Track Facebook Nonprofit Data 71

TechImpact

MAY 23, 2014

Tweets, posts, likes, shares, conversions, landing pages, retweets, favorites. With so much to keep track of, a lot of nonprofits struggle to optimize their social media accounts and their websites. A defined target audience. It’s enough to make anyone’s head spin. Well thought out goals.

Social Media 233

Social Media Strategy Create Media 233

Qgiv

MARCH 29, 2023

billion Google searches per day, the opportunities to be seen by a new online audience are endless. For ads to rank high in Google Search, it’s critical that websites are easy to navigate and actionable with call-to-actions for conversion tracking. Track and learn. Any Additional Quick Tips?

Grant 97

Grant Google Nonprofit National 97

Get Fully Funded

AUGUST 25, 2023

Take a look at some examples of the types of conversions you may track: Donations Volunteer registrations Event sign-ups Newsletter sign-ups The conversions you track should be entirely based on your marketing goals. Then, you would track event sign-ups to measure the ad’s success.

ROI 52

ROI Google Grant Registration 52

AccelEvents

JULY 7, 2021

Live events have been critical to the success of leaders in the tech sector , for example, and events are often considered as a solution to common conversion blocks. . With increased exposure to marketing in our daily lives, reaching your intended audience can seem like an impossible task. Track event ROI.

Marketing 97

Marketing Virtual Awareness Platform 97

Nonprofits Source

NOVEMBER 7, 2023

Just like identifying an ideal donor profile is useful for fundraising, your social media presence should cater to your defined target audience. Understand your audience As the old saying goes, you can’t be all things to all people. The content you post should be crafted with your platform and audience in mind.

Social Media 52

Social Media Media Build Social 52

Saleforce Nonprofit

APRIL 7, 2021

In our Thought Leadership Spotlight, we’ll be hosting a conversation about organizational resilience and embracing a digital-first future. Panel participants for our international audience include: Hanna Thomas, Principal Consultant, Align. Scope out your favorite sessions and build a customized learning track ahead of time.

Nonprofit 134

Nonprofit Headline Teach America 134

M+R

DECEMBER 13, 2022

Tune up your tracking in advance of key moments. For ads tracking and more, we highly recommend Google Analytics. For ads tracking and more, we highly recommend Google Analytics. Adding eCommerce tracking means you can track your conversions back to specific promotions.

Fundraising 82

Fundraising America United States Track 82

Media Cause

FEBRUARY 1, 2024

MarTech: Tools that help marketers reach their audience and create conversions are part of MarTech. Not MarTech: Tools that marketers use to go about their workday, like Google Calendar, Slack, or Zoom, are usually not part of MarTech and would only be a part of the marketing technology landscape if used as a conversion action.

Marketing 59

Marketing Platform Social Media Aggregator 59

Connection Cafe

APRIL 7, 2020

Regardless, setting up the right goals in your Google Analytics account will give you insight into your audiences, and your nonprofit website performance. A Google Analytics goal is any action someone may take on your website that your organization considers a conversion (a win!). What Google Analytics Goals Should a Nonprofit Track?

Analytics 35

Analytics Google Goal Track 35