The MatrixFiles

FEBRUARY 23, 2024

Members are asking for resources they can use to bring people together and enhance trust within their communities. One association said their communications strategy has evolved to include: government relations, public relations, and consumer relations. Many execs reinforced the idea that communications should be clear and transparent.

Associations 130

Associations Industry Government Education 130

sgEngage

MARCH 19, 2024

You can do so with open and transparent communication. By creating a culture that leaves room for innovation, you will be able to improve how your nonprofit operates and makes decisions, benefitting both your internal and external audiences. Focus on Your Metrics Metrics will help you translate your data into action.

Culture 78

Culture Create eBook Attitude 78

EveryAction

NOVEMBER 2, 2022

They’re a powerful tool for communicating your impact, but what makes an annual report effective? It helps if they’re easy to understand, shareable, and engaging across a broad audience. Pathfinder International. It communicates how primary health services have been strengthened in the wake of COVID-19.

Report 180

Report Organization PDF Tanzania 180

Qgiv

NOVEMBER 9, 2023

Once you have a good understanding of your brand identity, you can start to develop messaging that resonates with your target audience. Your branding should be reflected in all your communications, from your website and social media pages to your print materials and events. Be clear about your target audience. Be authentic.

Strategy 110

Strategy Tips Nonprofit Conservancy 110

Forum One

AUGUST 16, 2023

As you get started on sifting through your data reports and action items completed this year, keep an eye toward how your internal and external reports can blend data-driven stories of impact. Regularly monitoring performance metrics or KPIs throughout the year allows you to know what you need.

Story 60

Story Report Data Blended 60

Non Profit Quarterly

APRIL 20, 2023

Interrogating how legacy social media platforms and their harmful content policies impact nonprofit communications, organizing, and fundraising can lead us to prioritize equity and safety when moving to new platforms—or choosing to stay on existing ones. Large audience and engagement numbers are not the only metric of social media success.

Social Media 92

Social Media Media Strategy Social 92

Achieve

MARCH 1, 2024

Leverage the benefits of this fast-growing industry and reach a larger audience by creating a nonprofit podcast. This guide will give you the rundown on how to get started so you can smoothly host an engaging podcast that will “wow” audiences. Connect with your audience in a new way. Why start a nonprofit podcast?

Podcast 52

Podcast Create Guide Audio 52

Media Cause

JUNE 22, 2021

Over the last year, we’ve seen this perfect pairing pay high dividends in our work with Pathfinder International, a 501(c)(3) non-profit that focuses on global reproductive health. Just consider a recent Pathfinder campaign in which we asked their audience to take an advocacy action for International Women’s Day. Action Center.

Advocacy 101

Advocacy Digital Fundraising Global 101

NetWits

APRIL 2, 2013

Used properly, you’ll know if your email metrics are at industry levels; used poorly, you’ll only scratch the surface of email performance. Meaning, I’m less likely to be annoyed with the frequency of communication than I am with the failure of the content connecting to my interests. Findings are below. Figure 1: Opens and open rate.

Rate 139

Rate San Diego Open Benchmark 139

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 13, 2011

Last week public relations and measurement professionals met in Lisbon for a Summit hosted by AMEC (The International Association for Measurement and Evaluation of Communications). 2011 Putting Principles in Action: Valid Metrics Matrix. Click for Larger Image.

Measure 115

Measure Social Media Media Metrics 115

Forum One

MAY 25, 2023

Social media managers and communications professionals across industries are also reconsidering how they use—or don’t use—Twitter. Address key questions What are our communications and social media goals? Are there better ways to connect with our audiences? Are our audiences still using Twitter?

Government 50

Government Twitter Social Media New York 50

Bloomerang

JULY 19, 2023

Through the execution of a range of administrative, communication, and managerial responsibilities, the development professional gains a thorough understanding of both fundraising strategies and organizational needs. Systematically keep track of the following: Donor metrics: Who are your supporters, and what interests do they share?

Professional 70

Professional Leadership Develop Proposal 70

Bloomerang

JULY 6, 2023

You may decide to ask one team member to post to social media every day to engage your online audience. Issues-Based Strategic Planning Model An issues-based strategic planning model can be used when your organization’s internal operations are in more turbulent conditions.

Examples 117

Examples Guide Model Nonprofit 117

Allegiance Group

FEBRUARY 14, 2023

We recommend you start with these 7 Key Database Metrics. 7 Key Database Metrics – Allegiance Group | (teamallegiance.com) At the most basic level, the goal is to understand if your donor base is growing or shrinking and how many new donors you will need to acquire each year to offset any projected attrition.

Mail 52

Mail Donor Strategy Files 52

Saleforce Nonprofit

JULY 22, 2021

Nonprofit teams have a lot on their plates: not only do they have to run their programs as best they can to help their beneficiaries, but they have to run their internal organization also. They have to do all this while regularly drafting and submitting grant requests from funders who have different and changing priorities.

Impact 120

Impact Management Organization Evaluation 120

Bloomerang

AUGUST 28, 2023

You can create a communications cadence to reach out to these supporters, help them build stronger connections to your mission, and ultimately send them a personalized donation request based on their giving capacity and past donation amounts. Design and save direct mail communication documents like solicitations and acknowledgments.

Profile 91

Profile Software Nonprofit Donor 91

NetWits

DECEMBER 2, 2010

However, there is one component of soliciting your donors which should be considered for any and every communication you generate via email. Segmentation is essentially a methodology by which we distribute the constituents we want to communicate with into various buckets or groupings. This component is called segmentation!

email 149

email Marketing Mail Metrics 149

Nonprofits Source

MAY 25, 2023

Use Patient Journey Mapping Patient journey mapping exercise helps healthcare leaders understand how patients interact with their providers by outlining each communication touchpoint. Make necessary changes based on your collected metrics and look for ways to improve your care quality. Keep a Pulse on Reviews Reviews matter.

Goal 52

Goal Tips Review Map 52

Bloomerang

AUGUST 30, 2023

In a crowdfunding campaign, your nonprofit creates a centralized fundraising page and promotes it to a wider audience. Store pertinent information, like donors’ contact information, mailing addresses, preferred communication platforms, employment information, and more, in robust donor profiles. Text-to-give software. Donor profiles.

Software 87

Software Guide Fundraising Platform 87

Forum One

FEBRUARY 7, 2023

For nearly a decade, Google has been developing and maintaining two different analytics solutions: Firebase, mostly used by developers to focus on app development and analytics, and UA, mostly used by marketers for website metrics. Google believes GA4 better predicts audience needs and provides better data.

FAQ 58

FAQ Organization Analytics Google 58

Nonprofit Tech for Good

APRIL 10, 2022

Scheduling tweets is a must for nonprofits that want to engage an international following. Nonprofits tend to mostly tweet content about the sad state of affairs – international, national, state, and local. Liking mentions and replies, when appropriate, shows your audience that a real person is managing your Twitter account.

Twitter 355

Twitter Practice Social Media Nonprofit 355

Nonprofit Tech for Good

DECEMBER 12, 2011

Define Your Metrics and Create a Social Media ROI Spreadsheet. In the far left column of the spreadsheet, list the metrics that you want to monitor. Finally, pick a day of the month to begin and enter the baseline metrics for the first month, then enter your progress for that month on the same day of every month thereafter.

Social Media 222

Social Media Media Avatar Organization 222

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 26, 2013

Awesome illustrations by Upwell’s super rad intern, Christine ! They take the curated content we share with them and translate it out to their audiences through the communications channels they maintain. With this data, we create reports, blog posts and other types of synthesis for external audiences.

Campaign 122

Campaign Conservancy Measure Method 122

sgEngage

APRIL 18, 2022

Consider your audience’s demographics and group audience members based on shared characteristics. Assess your site’s metrics such as time spent on each page and the bounce rate to determine your most popular pages. Understandable: Your website’s content must be comprehensible to all audience members.

Websites 74

Websites Organization Tips Map 74

EveryAction

MAY 23, 2016

While I don’t claim to be an expert on interviewing (I’ve had a few terrible ones in my time), my work with nonprofits of all shapes and sizes has taught me how to understand a new audience. When I interviewed for a nonprofit position, I translated my experience working on an internal corporate newsletter into my love of blog writing.

Attitude 101

Attitude Interview Job Profit 101

NTEN

JUNE 18, 2009

Imagine producing online communications you're proud to share with the world and that garner praise from funders, donors, and other stakeholders. Prospects and stakeholders who interact with you online have only your online communications to evaluate your organization. Are you credible? Social media and Web 2.0 Real-life Examples.

Communication 57

Communication Online DC Wiki 57

Qgiv

JUNE 23, 2021

How do you communicate with them? Measure all fundraising metrics. No matter how extensive your software features are, the most important thing is that all of these metrics are stored in your centralized CRM system. Donor communications. Use the communication streams that your supporters use the most, including: .

Campaign 98

Campaign Effective Fundraising Nonprofit 98

Achieve

FEBRUARY 9, 2024

Getting in touch with supporters is critical to your nonprofit’s success, whether you’re promoting an upcoming fundraising campaign or need volunteers for a community program. To improve your online engagement metrics and boost conversions, you’ll need to roll out fresh and creative engagement tactics. Use a multichannel strategy.

Digital 52

Digital Communication Tips Poll 52

Qgiv

DECEMBER 8, 2022

With cross-platform marketing, you can maximize your reach for all of your donors no matter what their preferred communications methods are. . But before you can start sending out email blasts or posting on social media, you have to come up with a cohesive story to tell across your marketing communications. Recap your fundraiser.

Money 52

Money Raise Causes Fundraising 52

The Science Behind Engaging your Supporters

DECEMBER 6, 2018

When used correctly, they can be a powerful tool for communicating your impact, but it's important to create them in a way that makes them easy to understand, conducive to sharing, and persuasive to a wide variety of reader perspectives. Pathfinder International. Annual Reports are a staple of nonprofit life, but are they worth it?

Report 57

Report America Picture Info 57

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

If you need a specific metric for your reports, ask outside software providers to build a tool that can give it to you. If you want to reach a broader social media audience, post about topics outside of your specific issue area. Look to attract crossover audiences who don’t only follow other organizations like you.

Social Media 119

Social Media Channel Difference Media 119

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 2, 2015

The workshop used design-thinking based on Luma methodology to help participants develop a communications strategy for measuring impact. The process took participants through an assessment of the problems facing them, collective brainstorming, and prototyping. Set Program Goals & Metrics. Report Out.

Measure 50

Measure Impact Program San Francisco 50

Eric Jacobsen Blog

DECEMBER 13, 2021

Gorick Ng is a career adviser at Harvard Collage and during the last four years, he’s interviewed more than five hundred interns, early career professionals, managers, and executives, across the globe. Know your context and your audience. What metrics will you be evaluated against? Think like an owner. Leave nothing ambiguous.

Job 52

Job Interview Articulate Problem 52

Eric Jacobsen Blog

NOVEMBER 7, 2021

Gorick Ng is a career adviser at Harvard Collage and during the last four years, he’s interviewed more than five hundred interns, early career professionals, managers, and executives, across the globe. Know your context and your audience. What metrics will you be evaluated against? Think like an owner. Leave nothing ambiguous.

Job 52

Job Interview Articulate Problem 52

Amy Sample Ward

AUGUST 18, 2009

Social media, as many have said time and again, is only part of your campaigning, part of your fundraising, and part of your communications. Things to consider include: staff knowledge and experience with different tools as well as other internal knowledge or previous work experience. Identify what success will look like.

Social Media 190

Social Media Strategy Media Social 190

Eric Jacobsen Blog

APRIL 26, 2021

Gorick Ng is a career adviser at Harvard Collage and during the last four years, he’s interviewed more than five hundred interns, early career professionals, managers, and executives, across the globe. Know your context and your audience. What metrics will you be evaluated against? Think like an owner. Leave nothing ambiguous.

Job 52

Job Interview Articulate Problem 52

Top Nonprofits

DECEMBER 23, 2021

When communicating about your fundraising needs with supporters, describe your funding situation truthfully. Instead of just communicating about your fundraising campaigns, share other involvement opportunities, such as volunteer experiences and advocacy opportunities. Use their preferred names in your communications with them.

Raise 52

Raise Tips Fundraising Virtual 52