Achieve

AUGUST 12, 2021

Communicate with your audience by showing engaging photos of your work or a testimonial. Ask them to think about their connections to your cause, share anything they’ve helped accomplish for your mission, and do their best to tell their stories in a compelling way that resonates with their audience. Recent studies.

Audience 82

Audience Tips Fundraising Social Media 82

Allegiance Group

APRIL 15, 2024

When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. Studies show that 63% of Gen Z consumers were more excited about direct mail in 2022 than they had been in previous years. Additionally, audiences are likely to open and engage with direct mail.

Mail 52

Mail Fundraising Nonprofit Channel 52

Bloomerang

JUNE 8, 2021

It’s important to determine goals and objectives , understand your audience , and develop a coherent message as first steps because having these pieces in place will help you identify the best medium or communication channel for each nonprofit message. . Your channel is the vessel in which you choose to share your content.

Platform 117

Platform Communication Indianapolis Channel 117

Bloomerang

MARCH 26, 2024

How effective were your various marketing channels and efforts? For example, did your marketing channels or activities have less/more impact than they’ve had in previous campaigns? What did various audiences like/dislike about the campaign in terms of registration, fundraising, donating, and the overall campaign? Your messaging?

Campaign 83

Campaign Tips Online Fundraising 83

Candid

DECEMBER 12, 2022

For example when watching a video, audio and visual channels activate separate parts of the brain , and when these two elements combine, it helps supporters better understand and engage with your mission. . Get to know your audience. The style, tone, and core message of your explainer video should be dependent on your target audience.

Video 105

Video Support Tips Audio 105

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

How much effort are your social media channels really worth? If you want to reach a broader social media audience, post about topics outside of your specific issue area. Look to attract crossover audiences who don’t only follow other organizations like you. By Sacha Evans. And you shouldn’t be either.

Social Media 119

Social Media Channel Difference Media 119

Beth's Blog: How Nonprofits Can Use Social Media

MAY 28, 2014

Not yr same old social media NPO case study SLAM at #SMoP14 pic.twitter.com/j7Gp12hIRD. I kicked off the session by reciting my favorite poem, Joyce Kilmer’s Trees and shared the rules of audience interaction and format in Iambic pentameter. Each person kicked it off with their favorite poem that related to their lessons learned.

Case Study 99

Case Study Social Media Studies Conference 99

sgEngage

MARCH 22, 2022

Segment your audience . But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention. In fact, studies show that donors are more likely to read a direct mail appeal than an email appeal. Personalize all appeals . Focus on impact storytelling .

Retention 94

Retention Communication Donor Strategy 94

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 25, 2014

The research is conducted annually by Burson-Marsteller and I was lucky enough to get an advanced copy of their study released today. A number of foreign offices have used this channel to reach out to peers and other influencers to set the record straight or to coordinate their digital outreach. Housekeeping'

Twitter 120

Twitter Studies Rwanda Broadcast 120

EveryAction

AUGUST 25, 2022

Whether you’re looking to contact lawmakers, gather petition signatures, or mobilize public support using social media, you can measure and increase support for your mission by presenting your audience with a digital form across their preferred channels. Why should nonprofits use digital advocacy forms now? Ease of experience.

Digital 130

Digital Advocacy Fundraising Channel 130

Nonprofits Source

APRIL 3, 2024

Marketing campaigns dedicated to membership recruitment can help you build brand recognition, reach the right audience, and grow your networking opportunities — increasing your membership’s value in the process. As for choosing new recruitment channels, start with the ones your target audience prefers. Communicate benefits.

Organization 52

Organization Online Influence Metrics 52

M+R

DECEMBER 8, 2023

Mainly this comes in the form of Urchin Tracking Modules (UTM) parameters, which allow us to add broader tracking details, like channel, source, or campaign. A recent study has shown that 46% of respondents had used private browsing at least once. Click Tracking is less specific to an individual user. When does this go into effect?

Track 105

Track Digital Change Fundraising 105

The Modern Nonprofit

APRIL 18, 2023

Estimated Reading Time: 6 minutes Unlock the fundraising potential of your nonprofit by understanding your target audience. This will help you understand the types of supporters that are most likely to be interested in your cause and guide your efforts in targeting the right audience.

Guide 52

Guide Donor Fundraising Social Media 52

sgEngage

SEPTEMBER 11, 2023

Leverage digital channels. Simply share a link to the site on all of your nonprofit’s digital channels—email campaigns, organic and/or paid social media, your organization’s event website, personal emails, even your email signature. Alternatively, you could ask it to brainstorm outreach channels and digital campaign ideas.

Charity 76

Charity Create Sponsor Sample 76

M+R

JANUARY 11, 2022

The trend of fewer gifts and a larger average gift continued through this channel, though it was less pronounced than in the overall sample, and it appears that groups grew email revenue by sending more email. This contributed to the increase in average gift, as search has historically driven stronger average gifts than other ads channels.

Fundraising 110

Fundraising Gift Sample Benchmark 110

EveryAction

JUNE 21, 2023

There are a multitude of advocacy messages that advocates can share with officials at different levels, and the right one for your campaign will depend on the audience, who’s sharing the message, and your goals. GLAAD publishes studies on LGBTQ+ issues in media. The possibilities for LGBTQ+ advocacy are endless. Pride is forever.

Advocacy 199

Advocacy Generation Strategy Awareness 199

Care2

SEPTEMBER 30, 2014

The study looked at the flow of donation pages on each of the nonprofits websites as well as email appeals, follow up emails, etc. Make sure you cross promote your fundraising campaigns across multiple channels such as your website, email appeals, social networks, direct mail, telemarketing, etc. Here are some of the key findings.

Studies 78

Studies Online Fundraising Nonprofit 78

M+R

APRIL 29, 2021

There’s no wrong way to dig into our annual Benchmarks Study, covering digital programs from marketing to fundraising to advocacy. Audiences grew across all digital channels. Email list sizes were up by 3%, Twitter followers increased by 25%, and mobile audiences by 26%. Read time: 2 minutes.

Benchmark 77

Benchmark Hunger Headline FAQ 77

Nonprofit Tech for Good

OCTOBER 31, 2018

In addition to overall giving increasing these next two months, the number of your donors giving online and via social media channels is growing. In their 2013 study, they found that some 57% of people who watch a video for a nonprofit go on to make a donation! 12% of annual donations occurs on the last three days of the year.

Social Media 240

Social Media Money Raise Media 240

Qgiv

JULY 27, 2021

She knows what strategies work on social media, what strategies fail, and how nonprofits can use social channels to make a big impact on their community. So, if someone was looking to put together a monthly calendar for their social media channels, what are the types of posts they should look to include in that plan?

Social Media 138

Social Media Media Tips Social 138

Forum One

SEPTEMBER 20, 2023

Outreach strategy How are you reaching out to your target audiences? Inspire audiences to take action Content and outreach strategy are entwined: How are you proactively reaching out to your target audiences to get them to take action in this last (and busiest!) Content strategy Where do you need to focus your editorial efforts?

Case Study 82

Case Study Content Goal Audience 82

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 22, 2011

Note from Beth: I had pleasure of facilitating a panel discussion in October at the recent Grantmakers in the Arts pre-conference on technology and media with Rory MacPherson where I learned about some of the preliminary study result he discovered. From these questions, our national study, How Strong is Your Social Net? was created.

Arts 110

Arts Social Media Studies National 110

Connection Cafe

DECEMBER 18, 2019

This year, along with our partner, Changing Our World, we conducted a nationally representative study , among Gen Z and Millennials (those born between 1981-2001) to better understand the donation habits of Gen Z and Millennials and uncover what it means for the future of fundraising. NEXT GEN PERSONAS.

Audience 42

Audience Generation Donation Donor 42

Qgiv

APRIL 9, 2024

You can also use tools to target specific audiences for your different campaigns, helping you ensure your reach the people most likely to support your cause. By targeting specific audiences, you can also tailor the type on content you’re posting to increase the likelihood of viewers turning into donors. Engagement. Fundraising.

Social Media 52

Social Media Media Guide Social 52

Neon CRM

NOVEMBER 15, 2023

Some assume direct mail is ineffective today and that younger audiences don’t want to receive it. Segment Your Audience Segmentation isn’t only essential for email campaigns—segmenting your direct mail recipients personalizes your message and improves engagement. Direct mail is too often associated with the past.

Mail 52

Mail Campaign Donor Tips 52

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 17, 2014

Last month I moderated a panel of nonprofits sharing case studies about their integrated digital strategies. One of the case studies was about from the Monterrey Bay Aquarium’s content strategy and it featured a cute otter. Someone in the audience asked, “But what if your nonprofit doesn’t have cute animals for its content?”

Content 136

Content Strategy Tips Case Study 136

Candid

MARCH 22, 2022

After you have crafted an effective story, you will learn how to implement a strategic approach to communications with your audiences, using templates, case studies, and communications best practices.

Story 64

Story Tips Online eLearning 64

Care2

FEBRUARY 6, 2014

Dan has spent the last few years studying millions of Tweets and what resonates with people on Twitter. If you don’t have compelling content but your tweets are the recommended 100 characters, you still won’t get very far with this channel. One of the best places to go for Twitter data is Dan Zarrella at Hubspot.

Studies 70

Studies Twitter Social Network Images 70

Saleforce Nonprofit

AUGUST 12, 2021

Giving Tuesday — now a primarily digital-first giving movement — is a great opportunity for nonprofits to engage with current and new supporters using a multi-channel digital marketing mix. Giving Tuesday is a great opportunity for nonprofits to engage with current and new supporters using a multi-channel digital marketing mix.

Giving 112

Giving Tips Game Digital 112

Pamela Grow

AUGUST 2, 2023

And even digital fundraising powerhouse NextAfter has conducted studies that reveal that multichannel has 212% more revenue than offline only. Professor Robert Cialdini notes that “Pre-suasion is a method of priming an audience to receive your message more openly.” What channels did you use last year? Where do you begin?

Free 88

Free Fundraising Mail Nonprofit 88

Nonprofits Source

FEBRUARY 24, 2023

Studies show that people spend an average of eight hours and five minutes interacting with digital media per day. Understand your target audience As a small business, it’s important to focus your marketing efforts and dollars on the audiences that are most likely to invest in your products or services.

Map 52

Map Digital Business Marketing 52

Nonprofit Tech for Good

DECEMBER 11, 2020

It also allows you to reach broader audiences. In a recent study by Fidelity Charitable , 8 out of 10 donors reported that nonprofit transparency and trustworthiness are primary factors influencing their giving decisions. Most nonprofits work hard to connect with donors through multiple channels, including social media.

Online 321

Online Fundraising Registration Method 321

Beth's Blog: How Nonprofits Can Use Social Media

JULY 28, 2011

Living Case Studies: Social Media and Sustainable Agriculture. Policymakers do not pay attention to messaging that comes through social media channels. Living Case Study. View more presentations from Beth Kanter. We used: I love grass-fed beef. Experimenting to Expand Capacity.

Case Study 98

Case Study Social Media Studies Integration 98

Kindful

APRIL 28, 2021

Simply live-streaming your in-person event technically qualifies, but a stellar hybrid experience is one that is multi-channel and interactive. Not only are you widening your audience, but that audience may also include those who have historically been shut out of your events for accessibility reasons.

Fundraising 134

Fundraising Virtual Offline Michigan 134

Media Cause

AUGUST 31, 2022

For some clients, we only contributed to a particular channel or two, while for others, we orchestrated their entire effort across channels. Read the full case study here. Church Health leveraged organic posts to echo email asks and ensure audiences had Church Health top of mind. Read the full case study here.

Story 52

Story Fundraising Case Study Storytelling 52

Forum One

JULY 13, 2022

City Health Dashboard , a project of the Department of Population Health at NYU Langone Health, supported by Forum One, is a model for making their rich data accessible to all of their audiences and at data-driven storytelling. Know your audience. Understand your capacity. Design your data storytelling products.

Story 67

Story Data Storytelling Lesson 67

Nonprofits Source

JUNE 22, 2017

Digital channels have made it affordable for brands to communicate their message to a broad audience. You may have written something of value, but none of that matters if you can’t get it in front of your audience. Email marketing is an effective channel but your message is often isolated to people who already know you exist.

Digital 111

Digital Marketing Guide Chapter 111