Nonprofit Tech for Good

MARCH 20, 2024

Direct mail was the second most preferred channel at 21%, followed by social media (17%), text messaging (8%), and phone calls (2%). Online Fundraising Strategy 93% of nonprofits believe that a strong brand identity has a positive impact on donor engagement. Double the Donation ] The current donor retention rate is 41.9%. increase in revenue.

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Statistics Online Fundraising Benchmark 235

NTEN

OCTOBER 13, 2014

Which web communication channels are the most effective? The newly published 2014 Fundraising Technology Trends Study draws on the experiences of 142 fundraising organizations with technology to answer these questions. Here are some of the key findings from the study: Revenue growth is not assured. Diversification is key.

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Studies Effective Technology Fundraising 82

Beth's Blog: How Nonprofits Can Use Social Media

MAY 28, 2014

This was a theme slam where panelists had to share their case study in five minutes or less using a similar format and unique style of delivery. Not yr same old social media NPO case study SLAM at #SMoP14 pic.twitter.com/j7Gp12hIRD. The panelists delivered their case studies and poems in three rounds, each with a sub-theme.

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Case Study Social Media Studies Conference 99

M+R

DECEMBER 1, 2023

Fun new channels! There was more investment in upper funnel channels than last year — channels like connected TV and podcast ads. While they are more expensive, they built a larger pool of donors that then converted through channels like Facebook and search. Can’t wait!

Giving 96

Giving New York City Channel Trend 96

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 25, 2014

The research is conducted annually by Burson-Marsteller and I was lucky enough to get an advanced copy of their study released today. A number of foreign offices have used this channel to reach out to peers and other influencers to set the record straight or to coordinate their digital outreach. Housekeeping'

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Twitter Studies Rwanda Broadcast 120

NonProfit PRO

JULY 7, 2022

DipJar, a giving technology platform, announced the Early Access release of DipJar Online, which will enable nonprofit organizations to create goal-driven, campaign-based fundraising initiatives that facilitate multi-channel donor engagement.

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Online Fundraising Leadership Facilitation 246

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

How much effort are your social media channels really worth? According to this Mashable study , Pinterest actually drives more traffic to publishers than Twitter, LinkedIn and Reddit combined. By Sacha Evans. Nonprofits nowadays invest serious resources to keep pace with the latest social media trends. And you shouldn’t be either.

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Social Media Channel Difference Media 119

Allegiance Group

APRIL 15, 2024

When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. Studies show that 63% of Gen Z consumers were more excited about direct mail in 2022 than they had been in previous years. This channel also tends to see positive returns—for every $1.27

Mail 52

Mail Fundraising Nonprofit Channel 52

Bloomerang

MARCH 26, 2024

How effective were your various marketing channels and efforts? For example, did your marketing channels or activities have less/more impact than they’ve had in previous campaigns? Then, consider timing a multi-channel recruitment approach that coincides with when your biggest supporters typically register. Your messaging?

Campaign 86

Campaign Tips Online Fundraising 86

NonProfit PRO

FEBRUARY 21, 2022

Moore Digital, a digital agency for nonprofits, will unify media buying across all channels under one division to provide clients with an omnichannel approach powered by SimioCloud.

Digital 246

Digital Channel Media Nonprofit 246

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

One of the themes that bubbled up was the role of ambient data from social media channels and I agreed to lead a discussion on: How useful is this data for foundations? It would be useful to have a landscape study of who is doing what in terms of using social media ambient data in the nonprofit and philanthropy sectors.

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Social Media Channel Data Media 100

EveryAction

OCTOBER 26, 2022

Warm your donors up with some thoughtful stewardship through a channel that will help you get through: mobile. A 2015 study from Experian found that 94% of seniors (adults 70 and older) are sending text messages weekly, with a daily average of 11 messages. Why text donors? This represented a 67% increase in giving!

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Donor Giving Gift Photo 216

Volunteer Hub

JANUARY 2, 2022

According to a 2021 Nonprofit Leadership Impact Study , conducted by NonprofitPro and Hustle , two of the biggest challenges facing nonprofits in 2021 were lack of resources (40%) and staff turnover (20%). Social media channels (such as Facebook, Twitter, LinkedIn, Instagram). What are the top social media channels for nonprofits?

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Technique Volunteer Online Social Media 121

sgEngage

MARCH 22, 2022

But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention. In fact, studies show that donors are more likely to read a direct mail appeal than an email appeal. Together, these two channels optimize the delivery of any kind of communication material. .

Retention 101

Retention Communication Donor Strategy 101

Care2

SEPTEMBER 30, 2014

The study looked at the flow of donation pages on each of the nonprofits websites as well as email appeals, follow up emails, etc. Make sure you cross promote your fundraising campaigns across multiple channels such as your website, email appeals, social networks, direct mail, telemarketing, etc. Here are some of the key findings.

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Studies Online Fundraising Nonprofit 78

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 22, 2011

Note from Beth: I had pleasure of facilitating a panel discussion in October at the recent Grantmakers in the Arts pre-conference on technology and media with Rory MacPherson where I learned about some of the preliminary study result he discovered. From these questions, our national study, How Strong is Your Social Net? was created.

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Arts Social Media Studies Results 110

Nonprofit Tech for Good

JANUARY 5, 2019

A YouTube channel and ID. You can learn how to create a channel and find your channel ID here. Community Fundraisers will enable multiple YouTube “Creators” to raise money for the same fundraiser on multiple YouTube channels and videos, all updated at the same time. Optimize your YouTube Channel to get more subscribers.

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YouTube Money Raise Nepal 261

Care2

APRIL 18, 2014

Loyalty, donation levels, and fundraising performances is just some of the data unveiled in Blackbaud''s 2013 Peer-to-Peer Fundraising study. The study looked at peer-to-peer giving across 39 organizations over the last 3 years (from 2011 to 2013). The goal of the study was to understand the value of true fundraisers.

Studies 72

Studies Raise Money Charity 72

Care2

MAY 24, 2013

Last month we reported that online fundraising response rates declined 27% between 2011-2012, according to the eNonprofit Benchmark study. The latest Blackbaud Online Marketing Benchmark Study for Nonprofits that analyzed data from 500 organizations using the Luminate platform also indicated a steep decline in fundraising response rates.

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Benchmark Studies Money Raise 70

Bloomerang

JUNE 8, 2021

It’s important to determine goals and objectives , understand your audience , and develop a coherent message as first steps because having these pieces in place will help you identify the best medium or communication channel for each nonprofit message. . Your channel is the vessel in which you choose to share your content.

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Platform Communication Indianapolis Channel 117

M+R

NOVEMBER 28, 2022

The deadline to join the 2023 Benchmarks Study is THIS Friday, December 2. The annual M+R Benchmarks Study is a tasty fusion of digital fundraising, advocacy, and marketing data. Each edition of M+R Benchmarks is only as good as our ingredients — the more nonprofits who sign up, the more reliable and thorough the final study will be.

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Benchmark Studies Analysis Trend 76

Neon CRM

MAY 31, 2023

Multi-Channel Campaigns Can Lead to a 204% Higher Conversion Rate Have you ever planned a fundraising campaign as a direct mail campaign, email campaign, or in-person event campaign? A study by NextAfter showed that leveraging multiple channels for a campaign leads to more conversions—a 204% conversion rate increase , in fact!

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Statistics Fundraising Metrics Mail 97

M+R

OCTOBER 20, 2022

The annual M+R Benchmarks Study is a tasty fusion of digital fundraising, advocacy, and marketing data. Across channels and platforms, we end up with answers about what is working and what’s not, trends in nonprofit strategies, and insight into supporter behavior. The post Be Part of the 2023 M+R Benchmarks Study!

Benchmark 18

Benchmark Studies Analysis Metrics 18

Nonprofit Tech for Good

OCTOBER 27, 2014

According to Shop.org’s annual Holiday 2014 Pre-Holiday Retailer and Consumer Study , two out of five U.S. The study also found that o nline shoppers plan to spend 16 percent more than brick-and-mortar shoppers this holiday season on gifts, decorations, greeting cards, and food. UNICEF Market. Ten Thousand Villages.

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Gift Benefit Online National 279

M+R

OCTOBER 15, 2021

The annual M+R Benchmarks Study is a wide-ranging exploration of digital fundraising, advocacy, and marketing data. Across channels and platforms, we end up with answers about what is working and what’s not, trends in nonprofit strategies, and insight into supporter behavior. . Read time: 2 minutes. That’s the destination.

Benchmark 95

Benchmark Data Map Help 95

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 17, 2010

In addition to the report, the Foundation Center has an extremely useful aggregation site called Glasspockets that among other features let you quickly browse the social media presences of 66 foundations. What I really like is that you can compare different social channels across foundations pretty easily.

Social Media 101

Social Media Foundation Studies Media 101

Care2

AUGUST 9, 2013

economy is still recovering, the majority of Americans (60%) still give to charity, according to the Next Generation of American Giving study by Blackbaud. The study looked at giving habits and trends across four generations of donors – Matures (68+), Boomers (49-67), Gen X (33-48) and Gen Y (18-32). Even though the U.S.

Charity 77

Charity Studies Money Donation 77

EveryAction

AUGUST 25, 2022

Whether you’re looking to contact lawmakers, gather petition signatures, or mobilize public support using social media, you can measure and increase support for your mission by presenting your audience with a digital form across their preferred channels. Why should nonprofits use digital advocacy forms now? Key takeaways.

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Digital Advocacy Fundraising Channel 130

Volunteer Hub

MAY 5, 2023

Nonprofits should provide all volunteers with information about their mission, vision, and impact, along with access to training resources, documented expectations, available channels for on-site and off-site communication, and ways to provide feedback about their overall experience.

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Volunteer Experiment Tips Training 95

M+R

NOVEMBER 29, 2021

The annual M+R Benchmarks Study is a wide-ranging exploration of digital fundraising, advocacy, and marketing data. Across channels and platforms, we end up with answers about what is working and what’s not, trends in nonprofit strategies, and insight into supporter behavior. . Read time: 2 minutes. All-caps bold important.

Benchmark 85

Benchmark Analysis Aggregator Advocacy 85

Bloomerang

OCTOBER 16, 2023

First names only! Here are 6 channel options: A simple phone call from you, or even better—a board member A postcard A video email A letter An email A text 3 time-saving ways to report impact with scale and efficiency (no matter how big or small you are!) In one study, being thanked by a board member boosted giving 39%!

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Gift Script Phone Voice 103

Care2

JUNE 23, 2012

I know what you are thinking – yet another social media study. How many more studies can there possibly be when truth be told, having a good social media strategy is not really rocket science, which I discussed earlier this week in the post “Tips to Humanize your Social Media.” Photos Were the Most Liked and Shared.

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Comment Studies Facebook Share 77

Care2

FEBRUARY 19, 2014

” A new study by Chartbeat, which measures real-time traffic for some of the biggest websites like Upworthy, said their research shows that many people aren’t reading articles that they retweet. Most Popular Articles Across Channels: What articles generated the most comments and traffic on your website and social media?

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Studies People Social Media Measure 78

Candid

DECEMBER 12, 2022

For example when watching a video, audio and visual channels activate separate parts of the brain , and when these two elements combine, it helps supporters better understand and engage with your mission. . Regardless of the platform you chose, be sure to post content to the site and share the link across your marketing channels.

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Video Support Tips Audio 105

Care2

FEBRUARY 6, 2014

Dan has spent the last few years studying millions of Tweets and what resonates with people on Twitter. If you don’t have compelling content but your tweets are the recommended 100 characters, you still won’t get very far with this channel. One of the best places to go for Twitter data is Dan Zarrella at Hubspot.

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Studies Twitter Social Network Images 70

Beth's Blog: How Nonprofits Can Use Social Media

JULY 28, 2011

Living Case Studies: Social Media and Sustainable Agriculture. This year I’m more of a guide on the side and helping to surface the knowledge and experience in the room. Policymakers do not pay attention to messaging that comes through social media channels. Living Case Study. View more presentations from Beth Kanter.

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Case Study Social Media Studies Integration 98

Nimble AMS

SEPTEMBER 20, 2022

The Community Brands 2022 Association Trends Study reports that the first reason members join associations is to network, and the sixth is to socialize. Consider strategizing with your ambassadors, having them each oversee a specific member sub group or channel. Try connect ing ambassadors with a sub group they find interest ing.

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Community Online Guidelines Retention 133