Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

The panel featured some previews from a recent research study “ How Strong Is Your Social Net? Most of us have no idea how to participate optimally in this unique channel – we are doing TV on Twitter (breaks my heart). We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?)

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Metrics Facebook Data Measure 96

sgEngage

SEPTEMBER 11, 2023

Leverage digital channels. Simply share a link to the site on all of your nonprofit’s digital channels—email campaigns, organic and/or paid social media, your organization’s event website, personal emails, even your email signature. Alternatively, you could ask it to brainstorm outreach channels and digital campaign ideas.

Charity 77

Charity Create Sponsor Sample 77

Care2

SEPTEMBER 30, 2014

The study looked at the flow of donation pages on each of the nonprofits websites as well as email appeals, follow up emails, etc. Make sure you cross promote your fundraising campaigns across multiple channels such as your website, email appeals, social networks, direct mail, telemarketing, etc. Here are some of the key findings.

Studies 78

Studies Online Fundraising Nonprofit 78

Qgiv

APRIL 9, 2024

You can also use tools to target specific audiences for your different campaigns, helping you ensure your reach the people most likely to support your cause. By targeting specific audiences, you can also tailor the type on content you’re posting to increase the likelihood of viewers turning into donors. Engagement. Fundraising.

Social Media 52

Social Media Media Guide Social 52

Get Fully Funded

MAY 9, 2022

What can you do to improve the metrics that matter? It’s easy to lose sight of your core messaging and your audiences when you’re choosing platforms, comparing fees, and scheduling emails. Put all your goals on paper and include every metric you need to measure to meet the goals in your fundraising plan. Mix in more videos?

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Marketing Guide Metrics Nonprofit 69

Achieve

DECEMBER 8, 2022

Social media can be an extremely effective way to reach new audiences for your nonprofit and secure more donations for your cause. a multi-channel approach to fundraising. is best, you should use all of your communication channels to cultivate relationships with donors. . online donor engagement. Just like. Fun challenges.

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Social Media Relationship Donor Media 52

Nonprofits Source

FEBRUARY 24, 2023

Studies show that people spend an average of eight hours and five minutes interacting with digital media per day. Understand your target audience As a small business, it’s important to focus your marketing efforts and dollars on the audiences that are most likely to invest in your products or services.

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Map Digital Business Marketing 52

NTEN

JULY 5, 2012

Thank you again for being such a great audience. Combine all this knowledge with your free copy of the Benchmarks Extra: Facebook study , and you’ll be rocking your organization’s Facebook page in no time! Many of the metrics in our report require no calculations. Once again, you’ve amazed us! Q: I missed the webinar.

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Metrics Facebook Question Benchmark 64

Whole Whale

SEPTEMBER 8, 2023

The 5 key points from “Ogilvy on Advertising” Do your homework – Study the product, its competitors, and research consumers’ views before developing advertising. Learn from direct response – Study annual appeals, door knocking, and other methods that inspire immediate action. Thorough understanding leads to big ideas.

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Lesson Fundraising Digital Test 59

Achieve

JUNE 1, 2023

Analyze your online giving trends and engagement metrics. Assess metrics such as your email open rate or online donation rate to measure your success. For each of these demographics, conduct audience research to determine: Their preferred giving avenue. Analyze your online giving trends and engagement metrics.

Donation 52

Donation Donor Giving Demographics 52

Forum One

JULY 13, 2022

City Health Dashboard , a project of the Department of Population Health at NYU Langone Health, supported by Forum One, is a model for making their rich data accessible to all of their audiences and at data-driven storytelling. Know your audience. Understand your capacity. Design your data storytelling products.

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Story Data Storytelling Lesson 66

Qgiv

JUNE 23, 2021

Where will your audience see your event advertised? Determine who your audience is. Your ideal audience is unique to your nonprofit and your peer-to-peer fundraising event. Find out where your audience is. Your audience is as unique as your nonprofit. So how can you reach your target audience on social media?

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Practice Marketing Fundraising Social Media 52

Nonprofits Source

JUNE 22, 2017

Digital channels have made it affordable for brands to communicate their message to a broad audience. You may have written something of value, but none of that matters if you can’t get it in front of your audience. Email marketing is an effective channel but your message is often isolated to people who already know you exist.

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Digital Marketing Guide Chapter 111

Bloomerang

MAY 31, 2022

Studies show that 88% of total dollars raised come from only 12% of donors —these are your major donors. Your marketing plan allows you to connect with a wider audience and inform them of involvement opportunities. Also, review your fundraising metrics and data from previous campaigns. Online fundraising.

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Strategy Develop Fundraising Nonprofit 104

Saleforce Nonprofit

JULY 22, 2021

The results allowed the executive team to launch a video channel, rather than sending text updates, in order to reach the numerous indigenous language speakers whose languages did not have a written form. As illustrated below, the process is never finished.

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Impact Management Organization Evaluation 120

Pamela Grow

JUNE 28, 2023

Well, I’ve got some eye-opening stats that might make you reconsider where to channel your communication efforts. According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! A study by Edgerank Checker found that Facebook posts from nonprofit Pages only reached an average of 7.7%

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email Rate ROI Social Media 52

Beth's Blog: How Nonprofits Can Use Social Media

JULY 28, 2011

Living Case Studies: Social Media and Sustainable Agriculture. Policymakers do not pay attention to messaging that comes through social media channels. Living Case Study. View more presentations from Beth Kanter. We used: I love grass-fed beef. Experimenting to Expand Capacity.

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Case Study Social Media Studies Integration 98

M+R

JUNE 22, 2021

This year’s annual M+R Benchmarks Study includes front-page news, long-form analysis, mild-mannered reporting, and even a crossword puzzle all about the newest news and topical trends affecting nonprofit digital marketing, advocacy, and fundraising. . Read all about it: The 2021 M+R Benchmarks Study is here. And so much more.

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Benchmark Studies Digital Analysis 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 28, 2009

Mapping Metrics to Strategy View more presentations from kanter. We'll examine what can and can't be quantified as well as various metrics and analytics tools. All this will be shared through a lively mix of discussion and case studies. Good feedback and sharing on the back channel using custom tag #ntcmap. Takeaways: 1.

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Metrics Map Social Media Strategy 50

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

We know that good practice is to establish measurable objectives for your social media strategy and identify the audience before you executive. I view it as a focus group that offers content ideas for blog posts as well as to provide another conversation channel to share insights about social media. The key here is actionable data.

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Social Media Measure Action Media 113

Everyaction

MAY 24, 2018

Digital fundraisers are busier than ever, reaching more people through digital channels than ever before. There is a lot of learning and experimenting going on in digital fundraising, which is fueling new innovations in how to raise money across the whole spectrum of digital channels. Social media audiences continued to grow in 2017.

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Benchmark Digital Trend Report 62

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2012

Don’t take my word for, see Pew Internet’s recent Networked and Hyperconnected study ). Being able to have your stakeholders engage with you – through social channels or otherwise, is what can help you win their hearts and minds, and eventually their donations. … Read More

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Measure NTEN Social Media Metrics 98

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 26, 2013

The process of linking results to key performance indicators and associated metrics it is like hooking up a big TV. How do your efforts connect with those audiences to achieve the goal. Step 5: Define your metrics. The process of linking results to key performance indicators and associated metrics it is like hooking up a big TV.

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Results Metrics Measure Associations 97

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

A benchmarking process can be as simple as finding a handful of similar nonprofit organizations and comparing your key performance metrics. Take this example comparing nonprofits performance in pinerest. Or you may use a sector wide benchmarking study such as the NTEN Social Networking Benchmarking Study.

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Benchmark Social Media Global Project 103

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 1, 2012

” The sense-making part is so important! And, one of the questions that keeps coming up is “How do we get our board or senior staff off their addiction to the wrong metrics, like views?” ” You have to show the connection between the metric and what matters!

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Reddit Data Time DC 98

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

The art part includes all the ways nonprofits and schools can engage and connect with alumni of their programs through social channels. I wanted to get a better understanding of context for this audience and the approaches they were already using. In the book, we share a couple of case studies and examples of engagement models.

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Social Media Network Media Free 108

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

I’d be curious to see a benchmarking study on nonprofits on this topic that looks at how nonprofits apply measurement techniques and tools to improve their programs and demonstrate impact, including social media measurement. NTEN is also doing this flash poll to learn how nonprofits make sense of their own data. Organizational Culture.

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Results Data Charlotte Measure 95

M+R

FEBRUARY 4, 2021

Average gift was nearly flat year over year for the median organization, but this metric is especially volatile and easily pulled by outliers. Some groups had standout years with audience growth and response rate—due in no small part to the pandemic (think: front-line organizations like food banks).

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Fundraising Gift Rate email 98

Achieve

JULY 2, 2019

To help with consistency, a good first step is to take inventory of your social channels: Which social channels is your nonprofit on? How often are you posting on each channel? Hint: I typically recommend posting 3-4x per week per channel as a starting point. Does your audience already understand your mission?

Social Media 52

Social Media Media Hints Social 52

Amy Sample Ward

SEPTEMBER 15, 2009

We Are Media is a terrific resource for anyone looking for tips, examples, case studies and information on using social media in a nonprofit organization. Because we know you’d be disappointed in us if we didn’t include them, we’ll have a live question and answer and a back channel discussion. Break: 10 minutes.

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NTEN Media eLearning Case Study 105

Connection Cafe

JUNE 5, 2017

When it comes to advocacy and political campaigns, we must understand how our audience is talking about our issues and candidates before we know what to share on our social media platforms. Obtrusive observation of people’s behavior—behavior that is deliberately prompted—means that the subject knows they are being studied and measured.

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Content Social Media Analysis Issue 41

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2011

.&# The organization worked with an agency that helped them developed a robust communications strategy that included best practices in branding and messaging, measurable objectives, identified audiences based on research and social media scanning, a marketing funnel/model, and best practices in multiple channels.

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Measure Social Media Media Social 98

Top Nonprofits

DECEMBER 23, 2021

Look for a solution that supports essential event tasks from beginning to end and tracks important event metrics, all in one system. You may be tempted to reduce your fundraising pursuits to channel your energy into one fundraising stream or another. Don’t neglect your ongoing fundraising activities.

Raise 52

Raise Tips Fundraising Virtual 52

Qgiv

JUNE 23, 2021

Measure all fundraising metrics. No matter how extensive your software features are, the most important thing is that all of these metrics are stored in your centralized CRM system. Use the data in your CRM to measure all metrics, including donation amounts, donation frequency, donor details, and more! Segment donors.

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Campaign Effective Fundraising Nonprofit 98

Connection Cafe

DECEMBER 15, 2017

With so many potential connections and over 104 social media networks, utilizing this powerful communication channel to support your campaign or event may feel overwhelming. Focus on the social channels that work with your brand. Reddit, Quora, and Digg provide discussion channels. Fear not, as help is on the way!

Social Media 29

Social Media Digital Life Media 29

Museum 2.0

MAY 12, 2020

She founded the Museum Social Media Managers Facebook Group as well as the MCN Social Media SIG, and she currently is behind MCN’s social channels. She is an adjunct in JHU’s museum studies faculty. When museum doors closed, those behind the museum websites and social channels stood up and said, “We got this.” You guys did.

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Museum Case Study Social Media Proposal 31

Nonprofit Tech for Good

DECEMBER 12, 2011

Define Your Metrics and Create a Social Media ROI Spreadsheet. In the far left column of the spreadsheet, list the metrics that you want to monitor. Finally, pick a day of the month to begin and enter the baseline metrics for the first month, then enter your progress for that month on the same day of every month thereafter.

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Social Media Media Avatar Organization 217