Bloomerang

JUNE 8, 2021

It’s important to determine goals and objectives , understand your audience , and develop a coherent message as first steps because having these pieces in place will help you identify the best medium or communication channel for each nonprofit message. . Your channel is the vessel in which you choose to share your content.

Platform 117

Platform Communication Indianapolis Channel 117

EveryAction

JUNE 21, 2023

The good news is that nonprofit organizations, advocacy organizations, businesses, individuals, and other changemakers can successfully advocate for a better future for LGBTQ+ people with support from the right strategies and tools. The good news is that you don’t need to spend hours on end searching for relevant news or updates.

Advocacy 199

Advocacy Generation Strategy Awareness 199

Nonprofit Tech for Good

JANUARY 17, 2019

A great social media content calendar can help you: Save time : we’re all busy, which means that sometimes we can forget to update our social channels – especially if you don’t have a dedicated social media manager. You can also use Lightful’s Inspiration feature to discover new accounts to follow for more creative ideas.

Calendar 278

Calendar Social Media Content Media 278

M+R

JANUARY 11, 2022

We continued to see groups whose issues were in the news in the final months of the year experience spikes in fundraising — whether they worked on disaster response to midwest tornados or responding to news coming out of the Supreme Court. And those who weren’t in the news… didn’t do as well, generally speaking. In 2021, same.

Fundraising 109

Fundraising Gift Sample Benchmark 109

Forum One

MARCH 12, 2024

The good news is that many tools are incredibly user-friendly, and experimentation can be one of the best ways to learn what works for you. Ask a generative AI model to act as your target audience (giving it as much anonymized context as possible). But if you’re just starting out, you’re not behind!

Social Media 80

Social Media Images Video Media 80

Media Cause

FEBRUARY 27, 2024

Understanding your nonprofit audiences—their hearts and minds, wallets and worlds—is critical to successfully communicating in an election year. Remember, as you navigate the news cycle and other big issues, they shouldn’t take away from the importance of your work as a nonprofit. For nonprofits in the U.S.

Communication 59

Communication Support Calendar Advocacy 59

M+R

DECEMBER 8, 2023

Mainly this comes in the form of Urchin Tracking Modules (UTM) parameters, which allow us to add broader tracking details, like channel, source, or campaign. This caused major issues primarily with conversion tracking, retargeting audience sizes, and lookalike audiences. Click Tracking is less specific to an individual user.

Track 104

Track Digital Change Fundraising 104

Media Cause

OCTOBER 7, 2021

Amidst the constant stream of news updates, social media advocacy campaigns offer people a relevant way to make a difference on the issues they care about. The best time to drive action is when an issue is in the news or trending on Twitter. Social media is one of the most powerful tools for activating people to take action.

Social Media 102

Social Media Advocacy Campaign Create 102

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 10, 2012

One of the points he made during our planning call is that in order to curate, you need two sets of tools – news discovery and curation tools. News discovery tools select and aggregate content based on keyword searches, but give a higher signal to noise ratio than general keywords searches or general news sites.

News 94

News Tools Skype Aggregator 94

NonProfit Hub

APRIL 17, 2024

The best blogs engage audiences by making personal connections with readers and sharing insider mission information. This guide will explore best practices for creating a blogging and content strategy that drives audience engagement, encourages donations, and makes readers feel like part of your nonprofit’s community.

Practice 36

Practice Organization Nonprofit Content 36

Nonprofit Tech for Good

FEBRUARY 14, 2019

Digital fundraising professionals face a significant new challenge when it comes to fundraising on Facebook. How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm?

Facebook 245

Facebook Fundraising ROI Virginia 245

Bloomerang

APRIL 11, 2023

Successful event marketing starts with knowing how to reach your target audience. What channel do they spend the most time on? What are they looking at on those channels? For most event coordinators, one of the best places to reach their target audience is Instagram. Create a unique event hashtag. Media attention.

Contest 84

Contest Headline Social Media Survey 84

M+R

FEBRUARY 5, 2021

And so, too often, the magic of mid-level giving is lost, especially in digital channels. One of the most astonishing things we’ve found in our digital marketing to these high-value audiences is that just a very small lift in performance among them can yield significant increases in revenue. How large is the potential audience?

America 105

America Digital Audience Channel 105

M+R

JANUARY 24, 2022

But here’s the thing: The audience for a piece of creative must believe the content is relevant to them, or they will ignore it. At its heart, relevance is about understanding who our audience is and what they value, and using our creative to connect to that identity. The question here is: what is already top of mind for our audience?

Effective 93

Effective Rhode Island Build Demographics 93

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 15, 2011

How can we integrate content sharing and audience interaction in the right balance to unleash pearls of wisdom from both audience and the experts on the stage? How can create a back channel or other social media tools that can engage people in the room, but also around the world with an interest in the topic?

Facilitation 98

Facilitation Channel Social Media Global 98

M+R

APRIL 22, 2021

For now, here’s some quick news you can use: . Audiences grew across all digital channels. Email list sizes were up by 3%, Twitter followers increased by 25%, and mobile audiences by 26%. You will find surprises, inspiration, and a wealth of information in the full Benchmarks Study.

Benchmark 90

Benchmark Studies Hunger FAQ 90

sgEngage

OCTOBER 11, 2023

Finding people who genuinely care about your cause is like making a new friend; it takes time and effort. It’s Time to Kick It Up a Notch The good news is that you only need three things to successfully identify, engage, and convert those elusive brand-new donors, and I’ll bet you already have them on hand: data, content, and technology.

Donor 83

Donor Social Media Websites Content 83

Media Cause

JUNE 22, 2021

We helped Pathfinder leverage advocacy to great effect, connecting their audience to issues that resonate — and driving considerable growth in their individual giving program. Just consider a recent Pathfinder campaign in which we asked their audience to take an advocacy action for International Women’s Day. Action Center.

Advocacy 101

Advocacy Digital Fundraising Global 101

EveryAction

MARCH 29, 2023

As a nonprofit marketing agency with a specialty in advocacy and campaigns, we’ve worked with countless folks like you across issue areas who are valiantly working to acquire and engage new advocacy audiences. At the center of that big picture is your target audience. Start to fill in their portrait: Who are they?

Audience 177

Audience Advocacy Channel Mind 177

Forum One

JULY 13, 2022

City Health Dashboard , a project of the Department of Population Health at NYU Langone Health, supported by Forum One, is a model for making their rich data accessible to all of their audiences and at data-driven storytelling. Know your audience. Understand your capacity. Design your data storytelling products.

Story 67

Story Data Storytelling Lesson 67

M+R

NOVEMBER 7, 2023

Read time: 2 minutes We don’t have to tell you the news is heavy these days, and collectively we are anxious about global violence, threats to reproductive freedom and voting access and LGBTQIA rights and crumbling democracy. In this hour-long webinar, Kate Ryan and I ( Christian LoBue ?)

Advocacy 52

Advocacy Government Global Policy 52

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 24, 2014

This post covers the benefits and provides some ways to effectively cultivate thought leadership through social channels. For your organization, a leadership profile online for your executive director can help your organization reach a different audience that may not already be following your brand. How To Be A Chameleon.

Social Media 134

Social Media Leadership Media Social 134

Media Cause

OCTOBER 11, 2023

However, if you struggle to engage with a younger audience, TikTok presents a new and exciting way to showcase your cause to this next generation of donors. Engage With Your Target Audience Unsurprisingly, the best way to keep your TikTok page growing is to create content that engages with your target audience.

Marketing 59

Marketing Fundraising Social Media Video 59

Achieve

MARCH 1, 2024

Leverage the benefits of this fast-growing industry and reach a larger audience by creating a nonprofit podcast. This guide will give you the rundown on how to get started so you can smoothly host an engaging podcast that will “wow” audiences. Connect with your audience in a new way. Why start a nonprofit podcast?

Podcast 52

Podcast Create Guide Audio 52

Neon CRM

JUNE 23, 2023

That’s great news if you’re looking for inspiration! Since its inception in 2012, GivingTuesday has relied on digital channels to build a global community. Use your social media channels to connect with donors who are actively engaged in supporting nonprofits that day. Join the conversation!

Statistics 98

Statistics Fundraising United States Global 98

The Modern Nonprofit

DECEMBER 4, 2023

Understanding The State of Data Privacy In an era where data breaches headline news regularly, the consciousness around data privacy has reached an all-time high. Nonprofits, heavily reliant on digital channels for fundraising, face new challenges in adapting to these legislations.

Support 103

Support Fundraising Awareness Data 103

TechImpact

JUNE 24, 2014

There’s so much talk over where a nonprofit’s audience is online, and where a nonprofit needs to be concentrating their social media marketing efforts. But with over 2 billion users, everyone’s audience is on Facebook. Facebook is one of the most important social media channels for almost every nonprofit in operation today.

Facebook 142

Facebook Meme Social Media News 142

Whole Whale

JANUARY 27, 2022

News outlets will now look more at how a CEO Tweets vs what is reported in a quarterly earnings report. Feedly.com is a tool that helps search and organize news across many different outlets. This can be used to quickly aggregate relevant news in the sector and show a summary to the CEO for quick reactions. Rev.com or Otter.ai

Profile 98

Profile Social Linkedin Audio 98

Media Cause

APRIL 15, 2024

The good news is that you likely already use at least one marketing tool, meaning you are well on your way to building a MarTech stack. The diagram also shows that their social media channels drive users to their website, and the website’s goal is to drive conversions through donations or by completing a form.

Build 59

Build Map Platform Integration 59

Get Fully Funded

NOVEMBER 14, 2022

The good news is that great stories are all around you. Why You Need a Good Story Strong, effective storytelling for nonprofits can accomplish lots of good things: Connects your audience to those you serve. Allows your audience get to know you a little better through the stories you tell. EVERY nonprofit has stories to tell!

Storytelling 139

Storytelling Fund Raise Music 139

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 17, 2014

One of the case studies was about from the Monterrey Bay Aquarium’s content strategy and it featured a cute otter. Someone in the audience asked, “But what if your nonprofit doesn’t have cute animals for its content?” Audiences love inspirational, relevant, and timely quotes, especially if created in graphic, visual format.

Content 136

Content Strategy Tips Case Study 136

Forum One

MAY 25, 2023

Are there better ways to connect with our audiences? Are our audiences still using Twitter? Are there other social media platforms or channels that we can use instead to meet our outreach goals? They decided to focus on other platforms and directed their followers to those channels. Does Twitter help us achieve those?

Government 50

Government Twitter Social Media New York 50

Nonprofit Tech for Good

FEBRUARY 1, 2021

Easily promote your event to a wide audience. An event website helps you reach existing supporters and folks who have historically played in your event, as well as new donors who may be unfamiliar with your cause but interested in playing golf to support it. You’ll want to get on the radar of your supporters as early as possible.

Websites 214

Websites Benefit Sponsor Fundraising 214

Neon CRM

JUNE 1, 2023

Blogging can be a unique and powerful way for nonprofit organizations to connect with their audience. However, with so many blogs out there (let alone all the other media your audiences see every day), it can be difficult to stand out from the crowd. But that’s not really what people want to read about.

Practice 52

Practice Arkansas Nonprofit Spam 52

Classy

JULY 14, 2021

Looking ahead at future events, we will likely shorten the duration to ensure we’re not pulling our audience away from the important work they do for too long. Make Your Content Accessible to Varying Audiences. Establish Communication Channels for Engagement. How to Measure Success.

Virtual 105

Virtual Professional Marketing Fundraising 105

M+R

APRIL 8, 2022

We don’t want you to miss this chance to understand your file and build your audience. And, good news, we’ve got answers! Scout Quest is M+R’s new data co-op where participants share email deliverability indicators, fundraising data, and advertising audiences. Sign up here! . Or because you lost the link? It depends!

Data 75

Data Org Files email 75

Greater Giving

JANUARY 5, 2023

Nonprofit awareness days allow you to generate visibility for your nonprofit and connect directly with your audience—often reaching beyond your typical supporter base. There are a few different publicity channels you can use to tap into an awareness day and tie it into your nonprofit’s cause: Email blasts.

Awareness 75

Awareness Calendar Nonprofit Issue 75