Beth's Blog: How Nonprofits Can Use Social Media

MARCH 2, 2015

A few months ago, I facilitated a mini-innovation lab on measuring impact for grantees of the Google Nonprofit program at the Impact Hub. The group included a mix of Google grantees as well as measurement professionals. Create a roadmap for measuring your financial + social impact. Europe and Latin America. Report Out.

Measure 50

Measure Impact Program San Francisco 50

Forum One

JULY 13, 2022

City Health Dashboard , a project of the Department of Population Health at NYU Langone Health, supported by Forum One, is a model for making their rich data accessible to all of their audiences and at data-driven storytelling. Know your audience. Understand your capacity. Design your data storytelling products.

Story 66

Story Data Storytelling Lesson 66

Saleforce Nonprofit

JULY 22, 2021

Often, nonprofits react to funders’ requirements regarding what to measure, though it can be difficult to obtain funding for impact measurement. Measuring impact and managing outcomes is at the core of the work performed by nonprofits, academia, foundations, corporate social responsibility (CSR) teams, and more.

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Impact Management Organization Evaluation 120

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

But many nonprofits are not properly measuring whether their engagement efforts are worth the time and cost. Based on the her book, Measuring the Networked Nonprofit, winner of the 2013 Terry McAdam Award, Beth Kanter will share frameworks, strategies and practical tips for engaging with your network in ways that lead to measurable results.

Social Media 108

Social Media Network Media Free 108

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

Yesterday, I had the pleasure of hearing Chip Giller from grist.org give a talk at the Packard Foundation about their social media strategy and how they used measurement. The talk was so insightful that I’m sharing what I learned. We view our social media channels as a fun on ramp to our ladder of engagement.

Measure 97

Measure Policy Social Media Green 97

ASU Lodestar Center

JUNE 1, 2022

According to Huiquan Zhou and Shihua Ye, “The rapid development of information technology has boosted nonprofit organizations’ ability to reach out to a larger and more diverse audience… in a fast and affordable way.” In digital communication, an individual can reach a much broader audience. In-house AI expertise.

Fundraising 98

Fundraising Analytics Analysis Nonprofit 98

Media Cause

JULY 22, 2021

Not only can you get a more complete picture of how your customers engage with your organization across channels, but also devices. Developers are already preparing to use machine learning modeling to support various modes of analysis. Deeper audience integration with Google Ads. Deeper audience integration with Google Ads.

Analytics 52

Analytics Google Phase Nonprofit 52

Forum One

NOVEMBER 10, 2021

It aims to help people become more aware of or engage in something and can be applied not only to external audiences but internal ones too. Audiences are increasingly more savvy and sophisticated. Audiences are increasingly more savvy and sophisticated. Behavioral science principles include: Addressing audience needs.

Communication 54

Communication Strategy Audience Press 54

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 26, 2013

Note from Beth: A couple of weeks ago, I reviewed two books about measurement from two different fields – start ups and nonprofit performance assessment. It’s more of a syndication model than a direct-to-consumer model. We measure the impact of our campaigns by counting social mentions.

Campaign 122

Campaign Conservancy Measure Method 122

Saleforce Nonprofit

APRIL 19, 2021

Data director Eric Dayton says their transformation work set them up to pivot strategically in 2020 when COVID-19 challenged every aspect of their model. Every audience expects personalization and will be more loyal and supportive to organizations that deliver it. Dayton also says their data-driven culture empowers staff.

Digital 116

Digital Question Mentoring Michigan 116

TechImpact

JUNE 24, 2014

There’s so much talk over where a nonprofit’s audience is online, and where a nonprofit needs to be concentrating their social media marketing efforts. But with over 2 billion users, everyone’s audience is on Facebook. Facebook is one of the most important social media channels for almost every nonprofit in operation today.

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Facebook Meme Social Media News 142

Nonprofit Tech for Good

SEPTEMBER 12, 2021

After all, strong storytelling can help build meaningful connections with your audience and even move them to rally around your cause. Giving Tuesday is your chance to shine in front of donor audiences you may not typically engage. We suggest planning for your Giving Tuesday campaign at least three months before the big day.

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Question Giving Sponsor Nonprofit 259

AccelEvents

JANUARY 5, 2021

Without the ability to perform in front of a live audience, venues have closed their doors and artists are looking for new ways to connect with their audience. . Independent artists, like Canadian-born, New Zealand-based belter Tami Neilson took to YouTube to maintain audience engagement.

Music 52

Music Industry Artist Virtual 52

AccelEvents

JANUARY 5, 2021

Without the ability to perform in front of a live audience, venues have closed their doors and artists are looking for new ways to connect with their audience. . Independent artists, like Canadian-born, New Zealand-based belter Tami Neilson took to YouTube to maintain audience engagement.

Music 52

Music Industry Artist Virtual 52

DipJar

JUNE 20, 2023

Membership programs take many forms: flat fee models with standardized benefits, tiered models with varying benefits by tier, and something in between. Knowing which membership model is right for your organization depends not only on your organization’s mission but also its budget and donor base. Target audience.

FAQ 52

FAQ Program Guide Arkansas 52

Qgiv

JANUARY 3, 2024

Firstly, text fundraising capitalizes on the widespread use of cell phones–providing a direct and immediate channel for donor engagement. Mobile fundraising helps you reach a broader audience while also encouraging spontaneous giving. Pledge relies on an optional tipping model to cover operational costs and other fees.

Platform 59

Platform Giving Plugin Pledge 59

Allegiance Group

FEBRUARY 27, 2024

It’s critical to actively track and measure your website traffic against your goals. What These Changes Mean for You The strength of GA4 lies in its event-based model. In GA4, you can create a lookalike audience based on those donors, then import it into Google Ads and target them directly. leads) it’s bringing in.

Analytics 52

Analytics Google Fundraising Track 52

Beth's Blog: How Nonprofits Can Use Social Media

MAY 9, 2013

Note From Beth: I’m on my way to Australia and New Zealand lead a series of workshops on Networked Nonprofits and Measurement, culminating with a keynote at this year’s ConnectingUp Conference in Australia, so expect to see a few interesting guest posts.

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Change New Zealand Homeless Australia 104

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

I’ve been reflecting on why some nonprofits do a better job of measurement and learning, while others do not. The nonprofits that embrace measurement have a data-driven culture. Data is focused on the metrics that are specific to social media channel. Example of A/B Testing Results. What is the difference?

Culture 115

Culture Data Measure Social Media 115

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 26, 2013

I introduced several methods for using measurement for transformative results, including the Maturity of Practice Model (CWRF) and how to use it as an assessment tool, principles of being data-informed , and how to apply KD Paine’s 7 Simple Steps of Measurement. What are your measurable objectives?

Results 97

Results Metrics Measure Associations 97

Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2012

The framework is a social media maturity of practice model called “Crawl, Walk, Run, Fly” Maturity of Social Media and is featured in my next book, Measuring the Networked Nonprofit. Increase reach on social media channels. Increase engagement on social channels. Social media content mirrors other channels.

Network 97

Network Build Learning Strategy 97

Connection Cafe

FEBRUARY 12, 2020

The amount of digital content coming out of various departments and through various channels (website, social media, etc.) There are a few accepted models for content strategy. Editorial and Experience involve people—your audiences. The Editorial quadrant requires that you understand your audiences, point of view, and tone.

Education 44

Education Content Strategy Texas 44

Beth's Blog: How Nonprofits Can Use Social Media

JULY 16, 2013

If you have been following me on Twitter, Facebook, this blog or other social media channels, you know that my father passed away several weeks ago. I used simple measurement tools to collect data and further analyzed it in Excel spreadsheets. . These were collected using storify.

Social Media 129

Social Media Online Learning Fundraising 129

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 28, 2011

Your organization needs to think holistically. If you don’t have a developmental model, you won’t know where to start or how to prioritize your time. The Networked Nonprofit Practice Model. Or as Inga Broerman, Guide Star VP of Marketing said, “You won’t know what to say no to.&#.

Social Media 101

Social Media Practice Media Social 101

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 8, 2011

He didn’t do the “sage of the stage&# thing, he gave ample opportunities for the audience digest the ideas he shared as well as engage them in conversation. Alison Carl White from NPower Seattle has a good summary on her blog. Don’t Just Research Your Audience, Make Them Part of the Presentation.

Knowledge 97

Knowledge Seattle Social Media Measure 97

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

Not only does this help me frame and tailor the talk I give to the audience, but facilitates Twitter conversations before. I don’t like giving a keynote where I talk at the audience for 45 minutes. So making the audience part of the slide deck and inviting commentary surfaces the wisdom and knowledge in the room.

Social Media 115

Social Media Media Social San Jose 115

Qgiv

JUNE 10, 2022

By using the above online channels (more on these later), digital marketing allows organizations to endorse their brand and bring attention to particular call-to-action items that an audience type can respond to. Why Do You Need It? If you don’t have an online presence, you are behind the eight ball. Types of Online Fundraising Events.

Digital 52

Digital Marketing Online Fundraising 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 27, 2014

All of my work these days is focused on designing and delivering effective training for nonprofits -primarily on the topics of social media, strategy, networks, and measurement. It takes several iterations of your survey to develop one that works, but you really gain a good understanding of the level of your audience.

Instructional Design 111

Instructional Design Instruction Instructional Training 111

Classy

AUGUST 9, 2021

After all, strong storytelling can help build meaningful connections with your audience and even move them to rally around your cause. Giving Tuesday is your chance to shine in front of donor audiences you may not typically engage. We suggest planning for your Giving Tuesday campaign at least three months before the big day.

Question 95

Question Giving Gift Campaign 95

.orgSource

JULY 3, 2023

I realized that associations already had the content and the audience. was to help them leverage and monetize assets they already owned and showcase their brands in a new context while creating a simple model that could become self-funding.” In that scenario, all of the best content only hits approximately 15 percent of the audience.

Video 221

Video Communication Create Strategy 221

Bloomerang

NOVEMBER 13, 2021

And, as I was sharing earlier, we usually teach this in person over a period of two to three hours, so, you all are getting the, what we’ll call, the boot-camp version of “Measure of Success.” So look at the fact, are you creating and using an evidence-based program model? ” I know I speak fast.

Report 83

Report Measure Process Impact 83

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2011

The session was designed a mix of strategy with a deep dive into content, measurement, Facebook, and Twitter. Practical frameworks and guidelines for effectively developing an integrated content strategy and measurement practice. Measurement mini workshop. JD Lasica and I co-facilitated a workshop on measurement.

Social Media 100

Social Media Effective Media Social 100

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

Let’s look at some practical examples for engaging and connecting with your Alumni Network on social media channels. You can also invite Alums to share what they’re up to as part of your engagement strategy on social channels, either as a dedicated post or part of the conversation in the comments.

Practice 107

Practice Tips Social Meme 107

Allegiance Group

FEBRUARY 2, 2024

In 2022, nonprofits of every size allocated roughly one-third of all spending to search ads—as a result, these organizations saw the highest return on ad spend (ROAS) of any channel. Note what both of these communication channels have in common: they’re digital. Engaging supporters across many channels. Contact Us!

Digital 52

Digital Marketing Channel Nonprofit 52

Tech Soup

APRIL 4, 2017

"What gets measured gets treasured," he says. " and includes modeling statistical analysis. For the last 10 years, email has continued to generate the highest return on investment for fundraising — more than any other fundraising channel. Integration among channels is the highest form of consistency.

Learning 36

Learning NTC Analytics Channel 36

Connection Cafe

NOVEMBER 7, 2013

We are talking about hard, practical information about audiences, employees and all stakeholders, which summed up can be a reliable weapon when you commence the struggle to win over your potential donors and raise money for your dream cause. You can get measurable results.

Data 38

Data Management Nonprofit Survey 38

Saleforce Nonprofit

MARCH 3, 2022

Privacy-related changes in technology platforms (like browsers and mobile operating systems), regulatory actions, and consumer preferences are forcing the digital marketing industry to rethink how they collect and analyze consumer data to understand how well they’re connecting with their audiences.

Action 106

Action Change Metrics Measure 106