Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 28, 2015

I learned of two terrific examples of small nonprofit leveraging social media and user created content for their campaigns. The Hold A Sign Meme. The “Hold A Sign” meme has been around for almost ten years. It also has a benefit of generating campaign content as well as documenting support for an issue.

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Care2

JANUARY 27, 2014

Just like you were never the Obama campaign when their fundraising tactics were all of the rage. However, trying to amp up your creativity with headlines and testing them to see if they resonate with your audiences is something you should always be investing resources into. Any takers? What about Facebook?

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Nonprofit Tech for Good

DECEMBER 28, 2010

We still use Twitter a bit to talk about our programs, we participate and create our own memes like “ #felinefriday ”, but we focus on listening and responding to what people are already talking about. Who maintains your social media campaigns? Now, 30% of our posts are replies to people who ask questions or talk about us.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 21, 2014

Miami City Ballet took home a $1,000 prize for the first gift of the day; Men and Women United in Justice, Education & Reform took home a $1,500 prize for generating the most buzz on social media about the Give Miami Day campaign. Using more visuals, such as memes, also helped. Other prizes ranged from $500 to $1,500.

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Qgiv

MARCH 31, 2021

If you’ve never hosted your own peer-to-peer campaign or you just want some general tips on how to make your next one better, this guide is here to answer any questions you have. The more peer-to-peer participants you recruit, the more your mission is brought to the forefront of different audiences. Share campaign pages, 5.

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Tech Soup

NOVEMBER 28, 2016

The increased prices sparked a debate over whether the decline of organic reach has been manufactured to coerce businesses into using paid advertising to reach their audience. CSI's total reach peaked at 98,000, as opposed to a peak of 6,000 previous to the campaign. Tips to Engaging Your Facebook Audience.

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Get Fully Funded

OCTOBER 23, 2022

Look, Giving Tuesday requires planning, like any other fundraising campaign. Giving Tuesday Made Simple Over the past few years, I’ve helped dozens of small nonprofits create successful Giving Tuesday campaigns that raise money for everything from scholarships to Girl Scout camp to new stables for rescued horses.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 16, 2013

If I have learned anything from co-writing a book about measurement , that it is not only important to collect your data, but leave space for reflection at the end of a campaign to harvest insights for the next campaign. I try to do this with any project I work on, whether it is a social media campaign as well as a training workshops.

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Connection Cafe

FEBRUARY 8, 2018

Some social media campaigns are empowering; others are dispiriting. Telling the difference between effective and ineffective online campaigning requires expanding our frame of reference. It isn’t just that you can now reach large audiences without the help of the mainstream media (that’s technically true, but generally overstated.).

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2014

Use human centered design principles, not your arrogance of thinking you know what works for your audience without testing. Which is why testing different images to see which ones yield the best results can make the difference between a campaign that gets results or a total dud. Verbal fads and memes come andgo in the blink of an eye.

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Connection Cafe

MARCH 15, 2021

This one meme sums up the whole concept of retargeting and remarketing. But that does not mean you bombard your audience with ads. And it is the email campaigns that have a remarketing segment. 97% of people who visit your website for the first time leave without making a purchase. The price didn’t fit their budget.

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Nonprofit Tech for Good

DECEMBER 3, 2020

Canva is a low-cost, do-it-yourself graphic design tool with pre-sized Facebook cover templates, but as digital marketing becomes more essential for nonprofits to succeed, hiring a graphic designer for your social media campaigns should be a line item in your annual budget. Then, target a global, open audience.

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Nonprofit Tech for Good

JULY 5, 2019

Some supporters may jump at the chance to be a social media ambassador for an organization they care about, but do you really want messages about your initiatives intermingling with political rants or drinking memes? People are volunteering their time to help you better engage your targeted audiences and share your brand more widely.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Be A Voice for Darfur: Great Example of A Multi-Channel Campaign. The Best Free Sources of Social Media Audience Research. Let the Change Blogging Meme Hit The Road.

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Nonprofit Tech for Good

DECEMBER 14, 2022

Audience size, breadth, and depth: If your organization has big lists, lots of traffic to your website or blog or social media pages, or big crowds at events, there are many ways to turn this into a donor benefit. Don’t forget the legitimizing effect of being a part of a nonprofit organization. Photo and Bio.

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CauseVox

JUNE 5, 2023

We’ve all been there: staring at a blank screen, desperately trying to create captivating social media fundraising content that resonates with our audience, while keeping up with the latest algorithms and trends. Expanding Your Donor Base: One of the key benefits of social media is its unparalleled ability to reach new audiences.

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M+R

AUGUST 11, 2021

Disaster Girl Meme ” (sold for $500k). They provide direct access to an international audience of investors—and potential new donors. The thing that makes them special IS that they can be owned, and that the ownership can be proven because it’s recorded and tracked on a public blockchain ledger (a digital record of transactions).

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2008

Participate: Once you know what the audience is saying, the next step is to engage in a conversation with them. Generate Buzz : When you share your message with enthusiastic supporters, they in turn may choose to pass it to others with a similar interest in your organization or campaign. I hope they share a case study about all this!

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Whole Whale

MAY 8, 2020

Maybe you’re setting up a Facebook campaign for the first time, or maybe you just can’t remember the difference between a meme and a GIF. Testing one idea against another amongst split audiences, learning, and implementing the best one into your regular campaign strategy. It’s what makes our world go round, right?

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 28, 2010

Chad graciously agreed to write up a guest post — and start a meme asking nonprofit and social media folks to add their favorite social media tactic in the comments below or using the hashtag #50smt and aggregated here. Launch a friend campaign to broaden your audience.

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ASU Lodestar Center

OCTOBER 2, 2013

Know your audience. Who makes up your audience? Analyze your nonprofit organization using Facebook Insights data to understand your core audience and its wants and needs. Once you''ve figured out who your audience is, articulate what it is you want from your supporters. Grow your audience organically.

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Media Cause

DECEMBER 6, 2021

If you’re an advocacy organization with four distinct audiences who (you know) are pulling you in constantly different directions, you might want to plan less because you know that you must move with them (to an extent). Campaign Internally for Your Strategy. A few of my favorites are: . Change is constant. (Be Be like water).

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 15, 2011

Discrete Events: #sxsw , #ntc12 , #bbcon , #df11 : Many conferences, especially those with younger audiences or a focus on technology, use a hashtag to coordinate online conversation. #fundchat (a fundraising group on Twitter) and #ff are both regularly occurring online events. Your many supporters are far more creative than you are.

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Connection Cafe

MARCH 28, 2018

Digital tools give all of us the power to organize campaigns on short notice – all we need is time and passion. On the internet, no one knows you’re a dog – or that your highly effective advocacy campaign is run by teenagers. How Can Advocacy Organizations Embrace a New Kind of Advocacy Campaign?

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Tech Soup

APRIL 5, 2017

Her three-step formula for growing your audience includes. You can discover your audiences' interests by seeing where they came from and where they go when they reach your pages. A calendar will help you schedule, track, and analyze how different channels and campaigns perform. Design an Online Social Media Campaign.

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Connection Cafe

APRIL 18, 2018

Facebook and Twitter are even more powerful when they are directly connected to your digital campaigns: Add social media registration and sign in to your event forms. It’s easier for your attendees and can provide insight to build powerful lookalike lists for ad campaigns. Design an infographic or meme ( kittens! Create a quiz.

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Bloomerang

SEPTEMBER 6, 2021

I work mainly with nonprofits and social enterprises that want to have a bigger impact, that wants to increase their audiences, and that want to interact with diverse communities. So step one is find how your audience communicates. So I’m a communication consultant, a communication strategist for nonprofits, mainly. Lots of ones.

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NTEN

MAY 27, 2010

Neff and Jordan Viator -- had the great opportunity to lead a session entitled " The Real Housewives of Social Media " Funny Photoshopped pictures were displayed of us, we sported aprons to hype the theme, and we shared information and case studies on various aspects of social media campaigning. Be proactive.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 23, 2015

The account inspired many to copy the concept or become an internet meme. Just Giving has used a lot of data about conversions to help improve the effectiveness of nonprofits running campaigns on their platforms. The site shows photos that capture the mundane moments of everyday life in a beautiful way.

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Connection Cafe

DECEMBER 31, 2013

The surge of useful and actionable advice that has surfaced in 2013 shows the value of rich content marketing—the creation of resources that provide direction and assistance, and have you, the audience, at the heart of every word and image. Steve MacLaughin showed us when he created the Top 12 Internet Memes for Nonprofits.

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Connection Cafe

FEBRUARY 13, 2018

For individual advocates, I think the answer is almost always “yes” Facebook can be a powerful tool for peer-to-peer advocacy: when a friend shares a story, a meme or even an action alert, we’re more likely to notice it and take it seriously than if it came directly from a nonprofit or campaign.

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Amy Sample Ward

FEBRUARY 22, 2010

Below are live notes – apologies for spelling and grammar – that follow the main points and audience q/a. Western audiences came to know Iran through the 2009 election, the internet had been the place where you could find politics happening inside Iran when in person it was very hard there. It’s about scale.

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Steve Bridger

JUNE 25, 2008

Monday, January 5, 2009 at 4:45 pm | Permalink Stuart G Hall wrote: Like the 5 a day meme, thanks. The reality that to consider social as just a part of a campaign is to critically misunderstand the audience expectations, and the opportunity. Nope – a personal project. Very relevant and true.

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NTEN

MAY 15, 2012

Well-coordinated social media campaigns have been instrumental in mobilizing diverse groups of LGBT supporters. Equality California, for example, uses different social media channels to engage different audiences. Or any number of viral memes and images that inspire laughter, joy, and hope.

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