The Science Behind Engaging your Supporters

SEPTEMBER 27, 2018

While it’s important to follow standard best practices, engagement rates depend highly on the preferences of one’s audience, which can vary greatly between nonprofits who serve a diverse array of communities and issues. If you’re ready to start improving your digital program through testing, here are five places to get started.

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Test Digital Headline Language 84

Media Cause

JUNE 27, 2023

Not all social media channels are created equally when it comes to engaging with your audience—meaning your planning and execution needs to be nimble and flexible based on your goals and the audiences you want to engage with. This ensures you’re not wasting spend on areas that won’t drive results.

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Social Media Guide Media Social 97

Media Cause

AUGUST 17, 2023

A strong paid search campaign can help your nonprofit reach new audiences and awareness, drive qualified leads for those searching for related keywords and ensure you’re top-of-mind as folks navigate their daily digital lives. adding in new keywords, updating ad copy, etc.) adding in new keywords, updating ad copy, etc.)—more

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Adwords Campaign Search Headline 52

Nonprofit Tech for Good

FEBRUARY 14, 2019

How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm? The risk is low, and the potential rewards are great, so be sure to consider testing this channel as part of your next fundraising effort.

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Facebook Fundraising ROI Metrics 229

Nonprofit Tech for Good

FEBRUARY 11, 2022

In the early, nascent days of the Internet, webmasters treated their users as if they were monoliths – everybody got the exact same pop-up, which ran on every page of the site – annoying users and suppressing conversion rates. You can also use tools such as Zapier to send audience data from place to place. Test out the options.

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Websites Work Test Nonprofit 300

Classy

JULY 30, 2021

He highlights the importance of email marketing, lead generation, outreach campaigns, customer profiling, and acquisition to maximize ROI for all businesses. When launching an email campaign to raise funds, it is imperative to perfect the copy, segment your email lists, fine-tune the graphic assets, and more. Emphasize the Cause.

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Sample email Campaign Fundraising 121

Neon CRM

NOVEMBER 15, 2023

Some assume direct mail is ineffective today and that younger audiences don’t want to receive it. As you plan your direct mail donor acquisition campaign, keep the following tips in mind. Don’t Give Into Stereotypes It may be tempting to make assumptions about who will respond to direct mail campaigns and who won’t.

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Mail Campaign Donor Tips 52

Allegiance Group

JUNE 13, 2024

For example, the truth Initiative leverages a multi-step SMS, email, and social messaging campaign to spread awareness of—and stop—the sale of tobacco in Walgreens. As a result, the advocacy campaign collected 5,300 youth names and rallied the support of more than 67,000 young people. But what’s behind successful campaigns like these?

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Marketing Analysis Nonprofit Audience 52

M+R

JUNE 18, 2024

Google has removed 1% of cookies to test their cookie alternative, and are planning to fully remove support for them in Q1 2025. factor in campaign performance. We expect that determining how much revenue a specific creative, audience, or vendor drove won’t be available, which is going to make optimizations much more challenging.

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Alternative Google Audio Test 52

sgEngage

SEPTEMBER 6, 2023

To grow your donor file, add three easy upgrades to your current acquisition plan and watch how kickstarting a better content, promotion, and conversion strategy can work wonders for your donor pipeline. Organic posts, paid posts, and boosts allow you to test acquisition on social media. Extend it to social media platforms, too.

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Digital Donor Work Calendar 92

.orgSource

FEBRUARY 12, 2024

They will reward you by crafting messages that move the hearts and minds of your most important audiences and reinforce brand identity. Analyzing website traffic, social media, product sales, and marketing campaigns together strengthens activities on both sides of the equation. Circulate the feedback broadly.

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Collaboration Marketing Integration Trend 221

Media Cause

MAY 8, 2023

Ensuring you have a strong foundational strategy for your paid advertising campaigns can help you reach your marketing goals and objectives and get a strong return on your investment. Clearly Define Your Goals + KPIs What are you hoping to achieve with your paid advertising campaigns? Clicks CTR Form Submissions The result?

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Tips Organization Channel Benchmark 52

Whole Whale

NOVEMBER 12, 2021

In October 2021, Facebook announced that nonprofits will now be able to create custom audiences of users who have either donated to the organization’s Facebook Page directly or have created a Facebook Fundraiser in support of that nonprofit. Nonprofits can then retarget these users with donation asks in future advertising campaigns.

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Facebook Donor Nonprofit Audience 110

Nonprofit Tech for Good

JUNE 4, 2022

Most charities had used the same tried-and-tested methods for decades (namely, galas and sponsored endeavors), but with new health and safety guidelines to contend with, this was no longer possible. It’s also a great marketing campaign for the main event. When the pandemic hit, that event finally came. 3) Hybrid fundraisers.

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Method Fundraising Virtual Nonprofit 353

Nonprofit Tech for Good

JULY 1, 2020

She helps brands grow engagement and build relationships with their audience. In fact, it is not uncommon for social media to play a minor part in a campaign rather than being a key player. This is also why campaigns that involve tagging friends and encouraging them to pass on the message are effective.

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Social Media Support Media Social 327

Saleforce Nonprofit

JULY 8, 2021

An added benefit of email marketing strategies is that you can analyze performance and optimize those conversations in real-time. This post offers five ways you can optimize your fundraising campaign and create winning emails as we all prepare for the biggest season for nonprofit fundraising — end-of-year giving. Where do they live?

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email Marketing Strategy Tips 116

Nonprofit Tech for Good

JUNE 22, 2021

The first indicator of a successful nonprofit organization is the amount of time they spend on the details that bring their fundraising campaigns to life right from the start. They set aside time daily to prepare themselves with actions such as: Learning about new tools to enhance their campaigns.

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Action Fundraising Nonprofit Gift 286

M+R

JULY 6, 2023

Maybe you (or your audiences) are still waiting on an invitation to Bluesky. Here’s what we like about Threads: Easy, captive audience. If you have an Instagram presence, you can quickly build your Threads audience based on your IG following. Threads has a built-in audience and simple integration with Instagram.

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Twitter Org Meme Alternative 102

M+R

MAY 31, 2023

Public Media Development and Marketing Conference (PMDMC) July 11-14, Atlanta Partner Sarah DiJulio and Vice President Rachael Wolber are headed to Hot-lanta where Rachael will be presenting “ Testing! Membership conversion testing in the digital space ” with Jill Shepherd from Propublica.

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Business Atlanta Chicago Benchmark 88

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 26, 2013

The Lifecycle of an Upwell Campaign – guest post by Rachel Dearborn. Have you ever wondered how an Upwell campaign works? How do we devise a campaign plan, whether it’s a campaign that lasts only an hour or one that is spread over several days? We find out what is spiking, and join the conversation.

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Campaign Conservancy Measure Method 122

.orgSource

MAY 15, 2023

They will reward you by crafting messages that move the hearts and minds of your most important audiences and reinforce brand identity. Analyzing website traffic, social media, product sales, and marketing campaigns together strengthens activities on both sides of the equation. Circulate the feedback broadly.

Collaboration 221

Collaboration Marketing Team Integration 221

Media Cause

FEBRUARY 28, 2022

If your nonprofit organization is struggling to share your message with your various audiences, you’re not alone. Are you looking to talk to your existing audience, or expand to new folks? But with a little bit of structure and curiosity, it becomes a lot easier to learn and iterate to better connect with your audience. .

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Content Test Student Audience 105

Whole Whale

SEPTEMBER 3, 2021

The upcoming iOS15 update will create some changes in how email marketers use opens to track success and retarget their audiences — but as we all know, adapting to change is part of operating in the digital landscape. Now is a great time to start A/B testing copy for subject lines and preheader text as often as you can. Use your UTMs.

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email Marketing Test Mail 104

Global Giving

APRIL 4, 2019

Knowing what works and what doesn’t in your communications, campaigns, and events will help you avoid making random decisions based on feeling or habit, but rather have a clear, long-term plan without wasting your resources on ineffective processes. Your target donor demographics, including age, location, and interests.

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Conversation Data Fundraising Hints 52

Volunteer Hub

JANUARY 3, 2022

Facebook live lets you stream video content directly to an audience in real time. The “donate button” feature allows nonprofits, and their supporters to push their fundraising campaigns in a new social way. This allows nonprofits to speak directly to their audience, and address comments instantly.

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Facebook Tools Fundraising Stream 95

Whole Whale

SEPTEMBER 8, 2023

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? Those insights should drive messaging and campaigns. This convinced him to keep running successful campaigns for years without change.

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Lesson Fundraising Digital Test 59

Qgiv

JUNE 6, 2023

Include your ad campaigns in your content calendar to maximize their return on investment. Use ads to promote major fundraising campaigns, events, or cause awareness days. When scheduling your ad campaigns, keep in mind that some months are more lucrative when it comes to donations. How do nonprofits use Facebook Ads?

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Facebook Guide Demographics Nonprofit 86

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2014

Use human centered design principles, not your arrogance of thinking you know what works for your audience without testing. Good testing begins with a hypothesis and collecting data to understand if you are right or wrong. His creativity: I have a theory and I’m going to test it. Don’t let your vision become delusional.

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Test Impact Experiment San Francisco 114

Top Nonprofits

MARCH 16, 2022

When you use a multi-channel approach to marketing, you probably point your audience back to specific landing pages on your website. Keeping your website up-to-date and modern is essential to engage your audience and ensure they have everything they need to get involved with your mission. Your site doesn’t engage your audience.

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Websites Nonprofit Audience Mobile 115

Achieve

MAY 24, 2024

Market your text messaging campaign Before you can start sending your supporters inspiring messages, you need to get your supporters to opt-in to your text messaging campaign. Or, provide a quick snippet from one of your nonprofit’s leaders explaining why support is needed for your text-to-give campaign.

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Retention Rate Donor Campaign 52

M+R

DECEMBER 13, 2022

Adding eCommerce tracking means you can track your conversions back to specific promotions. It also offers audience insights and traffic information that can be helpful for targeting your ads! Testing changes to your donation form to improve conversion rates. Set up thoughtful onboarding and automation series.

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Fundraising America United States Track 82

Nonprofit Tech for Good

JANUARY 17, 2019

Having a calendar lets you see an overview of your social media posts, helping you to create more effective campaigns. The first step is to organise your existing content from previous campaigns and events. You can set up the posting times by looking at your analytics to see which are the best times to reach your audience.

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Calendar Social Media Content Media 275

Bloomerang

AUGUST 29, 2022

It’s also important to keep lifetime donor value in mind, because an ad campaign may be breakeven or low return on ad spend but still well worth it to acquire new donors who will give again and again. Asking someone to donate with a conversion ad or competitive search term can cost $50-100 per donation, or more.

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Digital Program Tips Nonprofit 120

Media Cause

APRIL 8, 2022

When you begin planning a paid campaign around generating leads, there are a couple of ways you can capture leads—through on-platform lead generation ads and lead forms hosted on your website or a campaign-specific landing page. . How do you know when to use which type of form for your campaign? forms to run across various ads.

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Generation Platform Websites Test 52

Whole Whale

JANUARY 27, 2023

That’s a huge amount of opportunity for nonprofits to tap into and reach out to new audiences. For example, using interest targeting allows nonprofits easily reach new potential donors who have interests related thematically related to a campaign or cause area you may launching soon.

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Awareness Question Ideas Strategy 52

sgEngage

AUGUST 22, 2023

So, it begins… your year-end-campaign message writing session: You stare at the blank page, open last year’s materials for inspiration, type a few sentences… delete them. These tools are designed to be conversational in nature, so you can workshop and build upon each prompt until you have a first draft to make your own.

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Fundraising Generation Education Feeds 71

The Fundraising Authority

MAY 8, 2021

It also provides templates for typical Google Ads campaigns that you can easily customize. The first one is called “Smart Campaigns.” You’ll specify the audience you want to reach based on where they are, what they’re doing online, and how much money they have. These audiences can be highly specific.

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