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Audience & Message Research: free webinar on August 16

M+R

Focused on audience and message research, M+R’s Gwen McGarry will moderate a panel featuring smart colleagues Nehal Mahmoud, Amanda Person, and Laurin Gonzalez as they share super interesting and useful findings from all kinds of usability, creative, survey, and focus group research over the last year or so! Read time: 3 minutes ICYMI!

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13 Questions to Ask When Choosing a Virtual Event Platform

AccelEvents

From automated email marketing to hosting live broadcasts, an event platform is necessary if you aim to put on a professional, high-level virtual event. When choosing a virtual platform, though, it is important to ask the right questions so you can be sure that it will provide the right features and benefits for your event.

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Two Audiences, One Big Party: How the Woodland Park Zoo’s Hybrid Gala Made $2M

Greater Giving

But Cate and Steven didn’t want virtual guests to feel left out, so they broadcasted parts of the live program on the virtual livestream. What is a reasonable amount of time for your audience to stay attentive while watching a livestream from home? Making Virtual Guests Part of the Fun. Woodland Park Zoo.

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13 Questions to Ask When Choosing a Virtual Event Platform

AccelEvents

From automated email marketing to hosting live broadcasts, an event platform is necessary if you aim to put on a professional, high-level virtual event. When choosing a virtual platform, though, it is important to ask the right questions so you can be sure that it will provide the right features and benefits for your event.

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Using Facebook Live as a Fundraising Tool

Volunteer Hub

Facebook live lets you stream video content directly to an audience in real time. Nonprofits can create content and see who is viewing their broadcast at the same time. This allows nonprofits to speak directly to their audience, and address comments instantly. Facebook has truly become a great nonprofit marketing tool.

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How to Communicate Meaningfully with Nonprofit Supporters in an Election Year

Media Cause

Understanding your nonprofit audiences—their hearts and minds, wallets and worlds—is critical to successfully communicating in an election year. And yes, earlier this year, Sesame Street’s Elmo broke the Internet when he asked the simple question, “How is everybody doing?” For nonprofits in the U.S.

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8 Social Media Ideas to Inspire Donors on GivingTuesday

Neon CRM

Nonprofits are able to grow their audience by tapping into GivingTuesday’s large, global social media community. This is a chance to foster a sense of community, rally people around meeting the goal, and keep your social media audience engaged. At predetermined times, share where you are in meeting your GivingTuesday fundraising goals.