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Audience & Message Research: free webinar on August 16

M+R

Focused on audience and message research, M+R’s Gwen McGarry will moderate a panel featuring smart colleagues Nehal Mahmoud, Amanda Person, and Laurin Gonzalez as they share super interesting and useful findings from all kinds of usability, creative, survey, and focus group research over the last year or so! Read time: 3 minutes ICYMI!

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HOW TO: Launch a Broadcast “TV” Channel for Your Nonprofit

Nonprofit Tech for Good

Nonprofits will soon be broadcasting their own live TV programs to households around the world simply with a Ustream channel and a smartphone. The steps below will help you create a broadcast TV channel for your nonprofit on Ustream (see Stand Up To Cancer’s Channel ). 5) Start broadcasting! Think about that for a second.

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Two Audiences, One Big Party: How the Woodland Park Zoo’s Hybrid Gala Made $2M

Greater Giving

But Cate and Steven didn’t want virtual guests to feel left out, so they broadcasted parts of the live program on the virtual livestream. What is a reasonable amount of time for your audience to stay attentive while watching a livestream from home? Making Virtual Guests Part of the Fun. Woodland Park Zoo.

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HOW TO: Tweet for an International Audience

Nonprofit Tech for Good

I do not believe in using HootSuite to broadcast the same message to multiple social networking sites with one click (worst practice alert!), @ AmnistiaEspana translated from Spanish: To English: 3) Schedule Tweets using HootSuite.

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Your Nonprofit Should be Using Public Service Announcements (PSAs)

Nonprofit Tech for Good

You also need to talk to everyone, not a specific audience. Yes – this is the opposite of every marketing rule that says to be specific & target your audience, but it can’t be a PSA if it’s only addressing half the population. Research your local radio, broadcast television (ABC, NBC, CBS, PBS, etc.)

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Mastering Your Virtual or Hybrid Event: A Program that Keeps Guests Smiling – pt.1

Greater Giving

Creativity, ingenuity, and a deep understanding of your audience are critical components of a virtual event program that keeps everyone entertained until the end. Our client, Youth Music Project , put on a virtual event that kept their audience in mind and really resonated with them. “To Are there a lot of parents?

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How Nonprofits Can Engage an Audience Through Storytelling

ASU Lodestar Center

Telling a good story can influence the mindset of the audience, and this explains why a lot of businesses today are using this tool to market their brands to their potential customers. Nonprofits can also make use of storytelling to engage their audience , get their attention, and influence them to change their behavior and take action.