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Do Negativity And Alarm Really Raise More Funds?

Bloomerang

Does negativity and alarm really raise funds?” —John, CEO of a civic education nonprofit Dear John, This is a top-of-mind question for many fundraising professionals. Science says: We’re wired for negative Sadly, our brains are wired to respond to negative messages. Negative events impact our brains more than positive events.

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Are Associations Losing Their Members’ Trust?—The Leadership ColLAB Explores This Critical Question

.orgSource

Is technology tying your audience in knots? Trust isn’t a challenge that is currently top of mind for association leaders. The World Café Format To maximize the brain power of our.orgCommunity professionals and to allow for a robust exchange of ideas, Sharon facilitated this conversation in a World Café format.

professionals

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Nonprofit explainer videos: 4 tips to inspire supporters

Candid

For example when watching a video, audio and visual channels activate separate parts of the brain , and when these two elements combine, it helps supporters better understand and engage with your mission. . Get to know your audience. The style, tone, and core message of your explainer video should be dependent on your target audience.

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Strategic Storytelling For Brand Building: How To Identify And Share Your Nonprofit’s Brand Origin Story

Kindful

Sometimes without even noticing it, our brain is activated in a unique and engaged way when a story is being shared. A good story allows organizations to build those relationships, win hearts, change minds, and prompt action. It’s brain science. What trials and triumphs will your audience be able to relate to?

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Developing The Creative Skills That Will Help You Become A Great Nonprofit Storyteller

Bloomerang

In part two of this series on the skills you need to be a great nonprofit storyteller, I talk about how to engage your audience emotionally through creative storytelling. In the first part of this series, I talked about why you need to define your goals, your brand and voice, and your audience before crafting your story.

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12 free nonprofit books to help you achieve year-end fundraising success

Candid

Move beyond how to reach your audience on social media and learn why being connected online with your supporters matters. Story or Die: How to Use Brain Science to Engage, Persuade, and Change Minds in Business and in Life by Lisa Cron. Build a mobile strategy now with the help of this book.

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Why Movement Is the Killer Learning App for Nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

Internal: These theories take into account our minds and bodies. There are also physical theories like brain-based learning and neuroscience. I came across a brain scan by Dr. Chuck Hillman from University of Illinois Neurocognitive Kinesiology Laboratory. The sitting brain is really disengaged.