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Feel the Heat: Great Tools for Mapping Website Interactions

Byte Technology

Well, if you have, then it’s time to check out heat-mapping, programs that help you gain insights into user interactions such as where on your site they click, what specific areas they explore more than others and generally how they use your site for their purposes.

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Get Your Small Business on the Map: 4 Digital Marketing Tips

Nonprofits Source

Whether you own a pet-care business , bookstore, or flower shop, these four tips will help put your small business on the digital map. To ensure these pages perform well and attract attention, you should: Prioritize mobile-friendliness. Then, link back to these resources across your other marketing channels.

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The Importance of Heat Mapping for Truly Effective Website Design

Byte Technology

And with this data in hand, said developers and administrators can easily take the strategic opportunities heat mapping provides to transform their designs, flows and layout for optimal usage. Heat mapping answers many questions other analytical tools do not: Are your visitors distracted by too many choices?

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Information: The Better Half of IT

sgEngage

And every advocate for social good has much to gain by paying attention to the Information half of IT. Why pay attention to data? There is someone who pays attention to detail and makes the time to correct small errors. Data is valuable! Why else would phishing, hacking, and cybersecurity be such hot topics right now?

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Your Non-Profit’s Road Map to Standing Out

The Storytelling Non-profit

Every month it feels like we have to compete harder for attention. The post Your Non-Profit’s Road Map to Standing Out appeared first on The Storytelling Non-Profit. One of the questions I get asked at least once a week is, "How can our non-profit stand out?" It’s a great question to be thinking about.

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Data and Maps: Making Place Legible

NTEN

More specifically, what about mapped data? Creating display maps – in print or as digital images – is easier than ever before, and interactive, web-based mapping is all over the place, so to speak. Some of this is a general cognitive truth, but a good part of that comes from poorly designed maps.

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Attention Nonprofit #datanerds: Data-Informed Fundraising!

Beth's Blog: How Nonprofits Can Use Social Media

I can not resist playing with online data mapping tools, so I gave America Gives a spin. What I really wanted to do was export map image, but I could screen capture it or dump the data into a spreadsheet and create a graph or use chartwell fonts. (And to do all this without too much “ yak shaving “).