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How to Write Effective Headlines for Nonprofit Articles

Velir

Content marketers know the power of a good headline: it can sustain organic search traffic for years, drive viral shares on social media, and capture the attention of new audiences. However, people get their news from headlines in a way they never did in the past.

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What’s in My Inbox | Shorter attention spans means you need to deliver with your enews

Pamela Grow

Does it feel like your attention span is getting shorter? Attention spans have been falling over the years and are now at an all-time low. You’ve got to grab your supporters’ attention quicker and produce engaging material they want to read. magazine, comes as close as anything I’ve seen to the perfect e-news.

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Upworthy Type Headlines: To Like or Dislike?

Care2

Upworthy, a site that focuses on curating social cause related videos and content has been receiving a lot of media attention for changing how bloggers write headlines. But is this a signal that people are growing weary of the “and you won’t believe what happened next” headlines? Any takers?

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10 Powerful Online Fundraising Ideas for Nonprofits

Nonprofit Tech for Good

The good news is that once you embrace digital donor engagement tools, most of the grunt work – like donation forms and gift acknowledgements – is done for you through automation. It’s important to find creative ways to capture their attention mid-scroll. Connect your mission to headlines donors care about.

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6 Reasons SEO Is Important to Nonprofits and Why

Nonprofit Tech for Good

You can also comment about news stories that relate to your mission. Use the “mullet” philosophy when writing website and blog headlines. Use your keywords in front (the business), and the rest of the headline (the party) in the back. 5) SEO can help you get local attention.

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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

Industry events—Monitor the headline speakers and their audiences. In a YouTube world thought leaders command attention. They will guide your audiences down new paths of discovery and build bridges to member engagement. You might even begin your search by following related hashtags on social platforms or industry forums.

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Is climate change action the new face of natural disaster relief?

Candid

As extreme weather makes front-page headlines year-round, each news cycle brings fresh evidence that we are living in unprecedented times. Little attention was paid to what we now understand as the causal relationship between warming ocean temperatures and the destructive capacity of hurricanes wrought by climate change.